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• Lenovo Enters Worldwide Consumer PC Market with New "Idea" Brand

  RESEARCH TRIANGLE PARK, N.C. -- Lenovo today announced its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially...

  Research articles 2008-01-03

  Tags: brand, desktop, Lenovo Group Ltd., notebook, PC

• LENOVO NOT TO FOCUS ON LUXURY BRAND

  AsiaInfo Services 10-22-2007 Lenovo Not to Focus on Luxury Brand BEIJING, Oct 22, 2007 SinoCast via COMTEX -- Lenovo Group, China's largest personal computer maker, rolled out limited-edition ThinkPad notebook products in August 2007. The AsiaInfo...

  Research articles 2007-10-22

  Tags: brand, Lenovo Group Ltd., notebook

• LIU XIANG SAID TO PROMOTE LENOVO BRANDS

  AsiaInfo Services 04-24-2007 Liu Xiang Said to Promote Lenovo Brands SHANGHAI, Apr 24, 2007 SinoCast via COMTEX -- Lenovo, the leading PC maker in China, has chosen Liu Xiang, the Athens Olympics 110-meter hurdles champion, as its image repre AsiaInfo...

  Research articles 2007-04-24

  Tags: brand, Lenovo Group Ltd.

• Ronaldinho Named a Lenovo Worldwide Brand Ambassador; Technology Company Partners with FC Barcelona to Kick off a New Wave of Brand Promotion

  BARCELONA, Spain -- Lenovo Group Limited today announced a cooperation with FC Barcelona and its superstar, Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaucho. Ronaldinho will be a Lenovo Worldwide Brand Ambassador. Ronaldinho, the Federation Internationale de Football Association FIFA World Player of the Year for two years running,...

  Research articles 2006-04-28

  Tags: brand, Lenovo Group Ltd.

• LENOVO TO INTRODUCE ITS BRAND INTO OVERSEA MARKET

  AsiaInfo Services 02-27-2006 Lenovo to Introduce its Brand into Oversea Market BEIJING, Feb 27, 2006 SinoCast via COMTEX -- Lenovo Group Limited, China's No. 1 computer manufacturer, plans to introduce its branded computers into the oversea m AsiaInfo Services ...

  Research articles 2006-02-27

  Tags: brand, computer, Lenovo Group Ltd.

• CHINA: LENOVO'S FIRST INTERNATIONAL BRAND TO BE UNVEILED IN TORINO.

  According to fdi.gov.cn: Lenovo Group revealed yesterday that at the medium-to-later stage of the Torino Winter Olympics, it will launch its first self-labeled international product Lenovo 3000 simultaneously in over 10 countries. It marks that Lenov According to fdi.gov.cn: Lenovo Group revealed yesterday that at ...

  Research articles 2006-02-14

  Tags: brand, Lenovo Group Ltd.

• SHORTAKES

  In May 2005 Lenovo colour acquired IBM's Personal Computing Division including the famous IBM ThinkPad brand. Lenovo has decided to continue leveraging the 'Think' brands on its new machines and slowly introduce the Lenovo name. The full launch of its braIn May 2005 Lenovo colour acquired IBM's Personal Computing Division...

  Research articles 2005-12-01

  Tags: brand, IBM Corp., Lenovo Group Ltd.

• LENOVO GROUP PLANS TO BUILD STRONG LENOVO BRAND IN FIVE YEARS

  AsiaInfo Services 11-08-2005 Lenovo Group Plans to Build Strong Lenovo Brand in Five Years SHANGHAI, Nov 08, 2005 SinoCast via COMTEX -- China's largest PC maker Lenovo Group's CEO Steve Ward went to its Shanghai branch to encourage the emplo ...

  Research articles 2005-11-08

  Tags: brand, Lenovo Group Ltd.

• Can China's Lenovo brand in the land of Dell?(News)(marketing strategie of Lenovo Group Ltd.)

  Byline: SEAN CALLAHAN Byline: SEAN CALLAHAN

  Research articles 2005-10-10

  Tags: brand, Dell Computer Corp., Lenovo Group Ltd., marketing

• Lenovo's looking for global brand recognition: Yang.

  Byline: Yatish Rajawat Byline: Yatish Rajawat

  Research articles 2005-09-29

  Tags: brand, brand recognition, Lenovo Group Ltd.

• LENOVO CONSIDERS ESTABLISHING TWO BRANDS

  AsiaInfo Services 05-13-2005 Lenovo Considers Establishing Two Brands CHINA, May 13, 2005 SinoCast via COMTEX -- According to the CMO of Lenovo, a world's high-tech company, one of the activities Lenovo will take is to enhance two brands Thin AsiaInfo...

  Research articles 2005-05-13

  Tags: brand, Lenovo Group Ltd.

• LENOVO TO INVEST USD 200 MLN TO IMPROVE ITS BRAND RECOGNITION

  AsiaInfo Services 05-10-2005 Lenovo to Invest USD 200 mln to Improve Its Brand Recognition CHINA, May 10, 2005 SinoCast via COMTEX -- Lenovo Group has been the world's third PC manufacturer formally after the purchase of IBM's PC business on ...

  Research articles 2005-05-10

  Tags: brand, brand recognition, Lenovo Group Ltd.

• LENOVO LAUNCHES NEW MP3 PLAYER MODEL AT CNY399

  AsiaInfo Services 12-06-2004 Lenovo Launches New MP3 Player Model at CNY399 BEIJING, Dec 06, 2004 SinoCast via COMTEX -- Lenovo launched a new MP3 player model C307 priced at CNY399 only on December 2 in China. A latest...

  Research articles 2004-12-06

  Tags: brand, Lenovo Group Ltd., MP3, MP3 player

• LENOVO TO LAUNCH UPGRADEABLE BRAND PCS

  AsiaInfo Services 08-31-2004 Lenovo to Launch Upgradeable Brand PCs CHINA, Aug 31, 2004 SinoCast via COMTEX -- Lenovo, the largest IT enterprise in China, will launch a new consumer PC series to be named "Fengxing K", which are spec AsiaInfo...

  Research articles 2004-08-31

  Tags: brand, Lenovo Group Ltd., PC

• CHINA STEPS UP EFFORTS TO FORGE GLOBAL NAME BRANDS.

  BEIJING, Jan 7 Asia Pulse - Lenovo Group Ltd, China's No. 1 computer manufacturer, has invested in switching its two-decade-old English brand name "Legend" into the current "Lenovo" brand in order to attain wider international recognition. BEIJING, Jan 7 Asia Pulse - Lenovo Group...

  Research articles 2004-01-07

  Tags: brand, Lenovo Group Ltd.

• LENOVO SEGMENTED PC BRAND

  AsiaInfo Services 06-04-2003 Lenovo Segmented PC Brand BEIJING, Jun 04, 2003 SinoCast via COMTEX -- On May 30, Lenovo announced to replace its original PC brand "Legend 1+1" with "Fengxing", "Jiayue", and "T AsiaInfo Services 06-04-2003 ...

  Research articles 2003-06-04

  Tags: brand, Lenovo Group Ltd., PC

• LENOVO TO GIVE UP LEGEND 1+1 HOME COMPUTER BRAND

  AsiaInfo Services 05-29-2003 Lenovo to Give Up Legend 1+1 Home Computer Brand BEIJING, May 29, 2003 SinoCast via COMTEX -- On April 28, Lenovo declared to start using its new logo, Lenovo. This change makes insiderswonder if Lenovo will also ...

  Research articles 2003-05-29

  Tags: brand, home PC, Legend, Lenovo Group Ltd.

• LENOVO YET TO DECIDE ITS HOME PC BRANDS

  AsiaInfo Services 05-29-2003 Lenovo Yet to Decide its Home PC Brands BEIJING, May 29, 2003 SinoCast via COMTEX -- The brand promotion sector of Lenovo is quite busy these days. After decided to give up "Legend 1+1", a name brand it...

  Research articles 2003-05-29

  Tags: brand, home PC, Lenovo Group Ltd.

Additional Resources

• "Lockdown Now PC." Lenovo Locks Out Thieves from ThinkPad Notebook PCs

  RESEARCH TRIANGLE PARK, N.C. -- Lenovo (HKSE: 992) (ADR: LNVGY) today announced plans to bring customers a new security defense against unauthorized data access on Lenovo ThinkPad notebooks. The Lenovo Constant Secure Remote Disable feature lets users send a simple text message command via a cell phone to render their...

  Articles 2008-11-25

• Forest Ridge School Students Put Down Pencils and Boot Up Lenovo ThinkPad Tablet PCs

  RESEARCH TRIANGLE PARK, N.C. -- Lenovo today announced that Forest Ridge School of the Sacred Heart, an all-girls' school located in Bellevue, Wash., deployed 330 Lenovo ThinkPad Tablet PCs to help give teachers and students new and dynamic ways to teach, learn and engage technology-savvy students in grades 5-12. ...

  Articles 2008-11-24