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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Ethical Trading Action Group/Revealing Clothing Report: Companies Opening up on Labour Standards; But tackling labour rights abuses requires more worker involvement.
- OTTAWA, ONTARIO, Dec 7, 2006 CCNMatthews via COMTEX -- The Ethical Trading Action Group ETAG today released its second annual Transparency Report Card, comparing public reporting on labour standards compliance by 30 top apparel retailers and brands including Levi Strauss, Nike, adidas, H&M, Mountain Equipment Co-op,...
- Research articles 2006-12-07
- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- Dockers aims to equal jeans sales: Levi Strauss sets $50 mil campaign seeking younger buyers for brand.
- Levi Strauss & Co. breaks a new $50 million-plus advertising effort this week for its Dockers, a brand executives said is poised to equal the revenues of its flagship jeans business in as few as three years. Levi Strauss & Co. breaks a...
- Research articles 1998-03-09
- Levi Strauss & Co. Launches New Casual Clothing Brand for Value-Conscious Consumers; Levi Strauss Signature Brand Offers Quality Clothing for the Mass Channel
- Business Editors/Retail & Apparel Writers
- Research articles 2002-10-30
- LEVI STRAUSS REORGANIZES U.S. DIVISION: BRAND MANAGEMENT STYLE ON TAP FOR JEANS MARKETER.(Company Profile)
- Levi Strauss & Co. is taking a major step to refashion itself by organizing into a brand management-style system. Levi Strauss & Co. is taking a major step to refashion itself by organizing into a brand management-style system.
- Research articles 1998-08-24
- Worn, torn and tabbed in Levi's: Levi Strauss enjoys an iconic reputation that's as hardwearing as its jeans. On its 150th anniversary, Morag Cuddoford Jones examines the journey of a brand that's not been without its share of stormy seas. (Levi Strauss)
- They say you know you've made it when you only ever need one name. Madonna, Bailey, Bart--all instantly evocative of a mood, a lifestyle and a place in time. The branding world has something similar. The brand is no longer just the name of a product ...
- Research articles 2003-06-01
- Newstream.com Digest: `Smart' Air Bags, Year-Round Grilling Recipes, New Levi Strauss Signature Brand and Other Free Multimedia Content for Journalists
- Business/Feature Editors & Health/Entertainment/High-Tech Writers
- Research articles 2002-10-30
- Levi Strauss steers TBWA/Chiat/Day off Route 66.(Levi Strauss and Co., Kmart Corp., Route 66 jeans)(Brief Article)(Cover Story)
- Levi Strauss & Co. has told its ad agency, TBWA/Chiat/Day, not to handle work for Kmart Corp.'s private-label jeans brand, Route 66. Sean Dee, director of Levi's brand marketing, said through a Levi Strauss spokesman that "Route 66 is not go Levi Strauss & Co. has...
- Research articles 2000-10-23
- Levi Strauss 3--Tesco 0: Ravinder Chahil looks back over events behind the litigation between a retailer and brand owner as the UK High Court closes the door on Tesco's attempts to sell cut-price Levi's jeans. (Brand Papers)
- This July saw the latest attempt by Tesco's Stores Limited and others to continue selling cheap Levi's jeans come to a sharp halt. The UK High Court decided that the new series of last minute arguments by Tesco did not change the position. This...
- Research articles 2002-09-01
- Selling a blue streak: fast moves by Levi Strauss and VF Jeanswear, the two biggest vendors in the business, bring new brands to market-and hopefully, incremental sales to the category - Cover Story
- Next back-to-school will reveal whether VF Jeanswear's and Levi Strauss' latest moves will put the zip back into men's denim sales.
- Research articles 2003-02-10
Additional Resources
- Levi Strauss & Co. to produce blue jeans in Russia
- Levi Strauss & Co. is looking for partners to produce its blue jeans in Russia, Vedomosti reported on Monday. Russia's largest jeans maker, Gloria Jeans looks likely to become Levi's partner. Last week, Levi's agents visited the Gloria Jeans factory and held initial talks on using the...
- Research articles 2003-04-08
- Designs, Inc. and Levi Strauss & Co. finalize retail joint venture
- CHESTNUT HILL, Mass.--BUSINESS WIRE--Jan. 27, 1995--Levi Strauss & Co. the world's largest apparel manufacturer, and Boston-based retailer Designs, Inc., operator of stores which sell primarily Levi Strauss & Co. brand products, today announced the signing of a joint venture agreement to sell Levi's jeans and jeans-related products in 35 to...
- Research articles 1995-01-27
- New ''Warhol Factory X Levi's®'' Collection to Be Unveiled at MAGIC Tradeshow; Levi Strauss & Co. and The Andy Warhol Foundation for the Visual Arts Sign Licensing Agreement
- SAN FRANCISCO -- The Andy Warhol Foundation and Levi Strauss & Co. today announced they have entered into a licensing agreement in which the Levi's brand will direct the design and marketing of a super-premium collection of jeans, tops, sweaters and jackets for men and women under the name, "Warhol...
- Research articles 2005-08-24
- Stride Rite, Levi Strauss & Co. Agree to End Footwear Initiative
- LEXINGTON, Mass.--BUSINESS WIRE--Oct. 9, 1998--The Stride Rite Corporation (NYSE:SRR) today announced that it has mutually agreed with Levi Strauss & Co. to discontinue a line of footwear under the Levi'sR brand. Stride Rite and Levi Strauss & Co. had entered into a license agreement in April 1997 and the first...
- Research articles 1998-10-09
- SAGGING SALES OF FLAGSHIP BRAND CUT LEVI'S REVENUES.
- DESPITE DOCKERS, SLATES STRENGTH, OVERALL SALES STILL SLIP 13% IN YEAR NEW YORK -- Hurt by dwindling demand for its flagship brand worldwide, Levi Strauss & Co. said Tuesday its 1998 sales fell 13 percent to $6 billion, down from $6.9...
- Research articles 1999-02-17
- Jordan Brand and Levi's® Jeanswear Launch Highly-Anticipated Fashion Collaboration
- Two American Originals Create 23 / 501[R] Co-designed Product Arriving in Stores March 1st BEAVERTON, Ore. & SAN FRANCISCO -- Today, Jordan Brand, a division of Nike, Inc., and blue-jean originator Levi Strauss & Co., announced distribution plans for their limited-edition, co-designed collection, known as 23 / 501[R]. The...
- Research articles 2008-02-25
- Levi's brand in U.S. gets new ad agency.(Levi Strauss & Co.'s contract with TBW Chiat/Day advertising agency for promotion of Levi's brand in US)(Brief Article)
- NEW YORK -- Levi Strauss & Co. has retained TBW Chiat/Day to promote its Levi's brand in the United States. Foote, Cone & Belding had held the account for 68 years. The company said Chiat/Day was chosen after a three-month search for a new agency, which included...
- Research articles 1998-01-28
- Brand mot
- Back in the 80s if you wore Levi's 5015, you'd got it right. However the original jeans brand faced competition in the 1990s and Levi Strauss & Co. (LS&CO) lost its lead. Having recently expressed concern over the Levi's and Dockers brands in Euro Back...
- Research articles 2004-06-01
- FOR SALE: $1B CASUAL SLACKS BRAND; DOCKERS IS ON THE SELLING BLOCK, AND OTHER FUNDAMENTAL CHANGES IN LEVI'S BUSINESS ARE EXPECTED.(Levi Strauss & Co.,)
- Byline: ARNOLD J. KARR, Contributions by SCOTT MALONE, EVAN CLARK NEW YORK -- Levi Strauss & Co. ended fevered speculation last week by confirming that its Dockers casual slacks brand is on the selling block, and market observers believe this is just...
- Research articles 2004-05-17
- FULL SPEED AHEAD; BRAND PRESIDENT JOHN GOODMAN'S PLANS INCLUDE STEPPING UP FASHION AND SPEED TO MARKET.(Levi Strauss & Co.)(Interview)
- Byline: ADAM TSCHORN SAN FRANCISCO -- On the eve of Dockers' 20th anniversary and six months into his tenure as president of Levi Strauss & Co.'s U.S. Dockers business, John Goodman met with DNR for an in-depth Q&A session in his sixth-floor...
- Research articles 2006-01-02
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