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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
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- Ethical Trading Action Group/Revealing Clothing Report: Companies Opening up on Labour Standards; But tackling labour rights abuses requires more worker involvement.
- OTTAWA, ONTARIO, Dec 7, 2006 CCNMatthews via COMTEX -- The Ethical Trading Action Group ETAG today released its second annual Transparency Report Card, comparing public reporting on labour standards compliance by 30 top apparel retailers and brands including Levi Strauss, Nike, adidas, H&M, Mountain Equipment Co-op,...
- Research articles 2006-12-07
- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- Revitalize Your Brand.(Brief Article)
- One would hope kids would embrace the favorites of generations past, but it's not always so. When a name alone won't get them buying--whether your brand is gum, jeans or a restaurant--it's back to the drawing board. Both Wrigley and Levi...
- Research articles 2000-07-01
- Dockers aims to equal jeans sales: Levi Strauss sets $50 mil campaign seeking younger buyers for brand.
- Levi Strauss & Co. breaks a new $50 million-plus advertising effort this week for its Dockers, a brand executives said is poised to equal the revenues of its flagship jeans business in as few as three years. Levi Strauss & Co. breaks a...
- Research articles 1998-03-09
- Levi Strauss & Co. Launches New Casual Clothing Brand for Value-Conscious Consumers; Levi Strauss Signature Brand Offers Quality Clothing for the Mass Channel
- Business Editors/Retail & Apparel Writers
- Research articles 2002-10-30
- LEVI STRAUSS REORGANIZES U.S. DIVISION: BRAND MANAGEMENT STYLE ON TAP FOR JEANS MARKETER.(Company Profile)
- Levi Strauss & Co. is taking a major step to refashion itself by organizing into a brand management-style system. Levi Strauss & Co. is taking a major step to refashion itself by organizing into a brand management-style system.
- Research articles 1998-08-24
- Worn, torn and tabbed in Levi's: Levi Strauss enjoys an iconic reputation that's as hardwearing as its jeans. On its 150th anniversary, Morag Cuddoford Jones examines the journey of a brand that's not been without its share of stormy seas. (Levi Strauss)
- They say you know you've made it when you only ever need one name. Madonna, Bailey, Bart--all instantly evocative of a mood, a lifestyle and a place in time. The branding world has something similar. The brand is no longer just the name of a product ...
- Research articles 2003-06-01
- Newstream.com Digest: `Smart' Air Bags, Year-Round Grilling Recipes, New Levi Strauss Signature Brand and Other Free Multimedia Content for Journalists
- Business/Feature Editors & Health/Entertainment/High-Tech Writers
- Research articles 2002-10-30
- Levi Strauss steers TBWA/Chiat/Day off Route 66.(Levi Strauss and Co., Kmart Corp., Route 66 jeans)(Brief Article)(Cover Story)
- Levi Strauss & Co. has told its ad agency, TBWA/Chiat/Day, not to handle work for Kmart Corp.'s private-label jeans brand, Route 66. Sean Dee, director of Levi's brand marketing, said through a Levi Strauss spokesman that "Route 66 is not go Levi Strauss & Co. has...
- Research articles 2000-10-23
- Levi Strauss 3--Tesco 0: Ravinder Chahil looks back over events behind the litigation between a retailer and brand owner as the UK High Court closes the door on Tesco's attempts to sell cut-price Levi's jeans. (Brand Papers)
- This July saw the latest attempt by Tesco's Stores Limited and others to continue selling cheap Levi's jeans come to a sharp halt. The UK High Court decided that the new series of last minute arguments by Tesco did not change the position. This...
- Research articles 2002-09-01
- Selling a blue streak: fast moves by Levi Strauss and VF Jeanswear, the two biggest vendors in the business, bring new brands to market-and hopefully, incremental sales to the category - Cover Story
- Next back-to-school will reveal whether VF Jeanswear's and Levi Strauss' latest moves will put the zip back into men's denim sales.
- Research articles 2003-02-10
Additional Resources
- GSI Commerce and Levi Strauss & Co. Extend E-Commerce Partnership with Seven-Year Contract
- Newly Redesigned Web Store Improves Online Experience for Consumers KING OF PRUSSIA, Pa., Nov. 13 /PRNewswire-FirstCall/ -- GSI Commerce Inc. , a leading provider of e-commerce and multichannel solutions, today announced an extension of its e-commerce agreement with Levis Strauss & Co. through 2015. GSI will...
- Articles 2008-11-13
- Levi's® Brand Opens Retail Store in San Francisco's Historic Castro Neighborhood
- The company hosts 'People's Premiere' of 'MILK' and makes important grants to Castro nonprofit organizations to celebrate grand opening SAN FRANCISCO, Nov. 10 /PRNewswire/ -- The Levi'sR brand will open its newest U.S. store in San Francisco's historic Castro neighborhood at 525 Castro Street today, November 10....
- Articles 2008-11-10
- Leading Consumer Products CEO Phil Marineau Joins LNK Partners
- WHITE PLAINS, N.Y., Oct. 30 /PRNewswire/ -- LNK Partners, a private equity firm focused on the consumer/retail sector, today announced that Phil Marineau, a leading consumer products industry executive, has joined the firm. Mr. Marineau is the former President of Quaker Oats Company, the former CEO of Pepsi North...
- Articles 2008-10-30
- Crocs, Inc. Appoints Peter Jacobi to Its Board of Directors
- NIWOT, Colo. -- Crocs, Inc. (NASDAQ: CROX) announced today that Peter Jacobi has been appointed to the Crocs, Inc. Board of Directors. Mr. Jacobi, was employed by Levi Strauss & Company from 1970 until his retirement in 1999. During his nearly 30 year tenure, Mr. Jacobi held various...
- Articles 2008-10-08
- Eddie Bauer Announces Hiring of Divisional Vice President, Men's Merchandising
- SEATTLE, Oct. 6 /PRNewswire-FirstCall/ -- Eddie Bauer Holdings, Inc. (the "Company") announces that it has hired Jean Park as Divisional Vice President, Men's Merchandising. Ms. Park has extensive experience as a men's merchant and has spent over 10 years in the industry. She has held a...
- Articles 2008-10-06
- Levi Strauss & Co. Announces Third-Quarter 2008 Financial Results
- * Net Revenues Increase 6%, Growth Across All Three Regions * Net Income Increases 14% SAN FRANCISCO -- Levi Strauss & Co. (LS&CO.) today announced financial results for the third quarter ended August 24, 2008 and filed its third quarter 2008 results on Form 10-Q with...
- Articles 2008-10-02
- Levi Strauss & Co
- LEVI STRAUSS & CO. By Lynn Downey (Charleston, SC: Arcadia Publishing, 2007, 128 pp., illus., $19.99 paper) [ILLUSTRATION OMITTED] LEVI STRAUSS & Co. is SO much a part of American folklore that previous accounts have mixed in too much fiction. To the rescue comes...
- Articles 2008-09-01
- Aunt Bessie's MD hunt ends in Heritage hire
- After eight months without a managing director, Aunt Bessie's has appointed Paul Heritage to the role. Heritage replaces Paul Sanderson, who left last December after four years with the frozen food company. A spokeswoman blamed the delay on the "enormous number of applicants, who had to complete a...
- Articles 2008-07-26
- It's in the jeans
- Classic labels lose to celebrity brands A younger generation of buyers is swapping Levi Strauss, Wrangler and Lee for lines by Victoria Beckham and P Diddy, writes Rachel Shields They have hugged cowboys' bottoms since 1870. In the 1980s, Levi Strauss jeans became...
- Articles 2008-07-13
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