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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Levi's®, Ford/Volvo, Coors, AT&T, NBC Universal and CNN to "Rock the Digital World" at Avenue A / Razorfish Client Summit
- 8th annual summit will give media access to presentations normally reserved for private audiences Digital store of the future, social media and top 5 digital brands big on the agenda Avenue A | Razorfish: WHAT Avenue A | Razorfish, one of the largest interactive services firms...
- Research articles 2008-05-12
- MIAMI NICE.(Daily News Record Menswear CEO Summit)
- Byline: David Lipke MIAMI - Gorgeous spring weather greeted the 160-plus attendees of the DNR Menswear CEO Summit here, and during downtime from the conference's presentations the industry's movers-and-shakers schmoozed during evening cocktails, al fresco meals and an afternoon golf outing. The foursome...
- Research articles 2007-05-07
- BRIEFINGS: SAKS FIFTH AVENUE ENTERPRISES...PATRICIA J. ROYAK...LEVI'S.
- Saks Fifth Avenue Enterprises president and COO Andrew Jennings has been appointed group managing director of Woolworth's, the publicly held, $2.5 billion retail chain based in Capetown, South Africa. Jennings, who announced last week that he would be leaving Saks, will be staying with the company...
- Research articles 2006-09-04
- For the Record.
- Carat wins $600 million Philips Electronics acc't Aegis Group's Carat June 20 won the $600 million consolidated global media business of Philips Electronics, except for the Latin American portion, which remains at Bcom3 Group's MediaVest. Before the consolidation, MediaVest handled broadcast buying for consumer...
- Research articles 2001-06-25
- MEN'S STYLE: The sports shoe style revolution
- When an innovative cobbler first screwed studs into the boots of the German football team, he had only wanted to stop them slipping on a muddy pitch. It worked, and they won the 1950 World Cup. But a century after his birth, the late Herr Adi Dassler would have been...
- Research articles 2001-01-29
- Like, I Just Gotta Have It
- A teen's definition of cool swings with every trip to the mall. What's hot today might be on the clearance shelf tomorrow. Each year, Teenage Research Unlimited asks some 2,000 teens to identify the three "coolest" brands of the moment, and 1998 brought a few surprises. Nike maintained its number-one...
- Research articles 1999-02-01
- Business World
- Trying it himself LOS ANGELES AP -- Sweet-voiced Lou Rawls is trying something after 40 years in the music business: He's forming his own record company. The first release will be Seasons 4 U, a concept album of seasonal anthems he's recording in Los Angeles. "I've...
- Research articles 1998-05-06
- Learning ABCs of new B-T-S business; stores find they're forced to cut prices. (back-to-school clothing for young men)
- Young men's clothing retailers are waiting for market affirmation before buying stock during the unpredictable 1993 back-to-school season. As a result, many buying offices are being asked for immediate turnaround. Styles that are proving popular include long-sleeved printed silk shirts; jeans by Guess, Levi's and Girbaud; plaid flannel shirts; striped...
- Research articles 1993-08-24
- Levi's lures Nike Euro chief in marketing rejig. (News)
- Levi Strauss has appointed Nike Europe marketer Mark Garstka as brand director for men's clothing and Evolution. His appointment is part of a reshuffle of the brand's marketing department. Levi Strauss has appointed Nike Europe marketer Mark Garstka as brand director for men's clothing...
- Research articles 2003-01-16
- Trade mark owners can block imports: the European Court of Justice gives a seminal ruling that strengthens the powers of brand owners. (Bird & Bird)
- Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want Tesco selling its jeans for less than the authorised price. Is the brand owner set against the consumer? Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want...
- Research articles 2002-01-01
- Levi Strauss & Co. selects Tom Fanoe as President of Levi's Brand U.S.A
- SAN FRANCISCO--BUSINESS WIRE--June 24, 1997--Levi Strauss & Co. today announced the selection of Tom Fanoe as President of the Levi'sR brand for the United States, effective immediately.
- Research articles 1997-06-24
- Hot Properties; Taking Center Stage.
- Brands used to be perfectly content to just sponsor music tours, ponying up some cash to gain the "presented by" tag at the end of radio spots, prime signage at events, and some images to use in TV spots. Roll over,...
- Research articles 1999-07-01
Additional Resources
- The Levi's® Brand Introduces New 'Ultimate Lift' Jeans For Women
- Figure Enhancing Jeans Specially Designed to Help Give Women's Rears a Rise SAN FRANCISCO, Nov. 17 /PRNewswire/ -- The Levi'sR brand -- the inventor of the original, authentic jean -- announced today the introduction of a new figure enhancing jean for women called Levi'sR Ultimate Lift 544TM....
- Articles 2008-11-17
- GSI Commerce and Levi Strauss & Co. Extend E-Commerce Partnership with Seven-Year Contract
- Newly Redesigned Web Store Improves Online Experience for Consumers KING OF PRUSSIA, Pa., Nov. 13 /PRNewswire-FirstCall/ -- GSI Commerce Inc. , a leading provider of e-commerce and multichannel solutions, today announced an extension of its e-commerce agreement with Levis Strauss & Co. through 2015. GSI will...
- Articles 2008-11-13
- Levi's® Brand Opens Retail Store in San Francisco's Historic Castro Neighborhood
- The company hosts 'People's Premiere' of 'MILK' and makes important grants to Castro nonprofit organizations to celebrate grand opening SAN FRANCISCO, Nov. 10 /PRNewswire/ -- The Levi'sR brand will open its newest U.S. store in San Francisco's historic Castro neighborhood at 525 Castro Street today, November 10....
- Articles 2008-11-10
- Levi's® Brand Launches 'Luv My Levi's®' Campaign Across Glam Media's Women's Network
- Campaign Designed to Celebrate the Confidence That Comes With Finding the Perfect Jean SILICON VALLEY, Calif. and NEW YORK, Nov. 10 /PRNewswire/ -- Glam Media, Inc. (http://www.glammedia.com/), the recognized pioneer of vertical content networks, and Levi'sR, the company that invented the blue jean, today announced an innovative...
- Articles 2008-11-10
- Cooking sauces take the Reggae Reggae rhythm to families
- Entrepreneur Levi Roots, who shot to fame following an appearance on BBC2's Dragons' Den show, is expanding his Reggae Reggae sauce empire with the launch of a range of cooking sauces. Roots and brand manufacturer AB World Foods are hoping that a move beyond dipping sauces and into...
- Articles 2008-11-01
- World Tonight: Warning on spending
- GEORGE Osborne will draw battle lines for the next General Election later today by warning that a Labour "spending splurge" risks economic ruin. The shadow chancellor is set to brand PM Gordon Brown "irresponsible" for suggesting the Government can "borrow without limit" to stave off recession. ...
- Articles 2008-10-31
- Leading Consumer Products CEO Phil Marineau Joins LNK Partners
- WHITE PLAINS, N.Y., Oct. 30 /PRNewswire/ -- LNK Partners, a private equity firm focused on the consumer/retail sector, today announced that Phil Marineau, a leading consumer products industry executive, has joined the firm. Mr. Marineau is the former President of Quaker Oats Company, the former CEO of Pepsi North...
- Articles 2008-10-30
- divinity Metrics Welcomes Industry Leaders Mark Levy, Rand Schulman and Seamus McAteer to Its Advisory Board
- New Advisory Board to Help divinity Metrics Launch its Premier Web Analytics Platform for Global Brands, Publishers and Marketers SAN JOSE, Calif., Oct. 21 /PRNewswire/ -- divinity Metrics, a provider of software and services to manage and track the distribution of online video, is pleased to announce...
- Articles 2008-10-21
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