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brand and lori deschene and marketing research

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BNET Business Dictionary

Brand
the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
Brand definition on BNET »

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Local Brands Win in Emerging Markets
It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young & Rubicam's BrandAsset Valuator survey looked at 10 emerging markets and identified their most...
Tags: marketing research, branding, young & rubicam, explanation, emerging market, brand, financial services, marketing, lori deschene
Blog posts 2007-10-25
Make Your Brand More Interactive and Responsive
AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
Tags: marketing research, branding, interactivity, gateway inc., brand, netflix inc., lori deschene, marketing
Blog posts 2007-08-31
A Lesson in Branding: How Apple Appeals to Teens
A recent Business Week article took a look at Apple's imprint in the teen market since Gen-Y fell in love with the iPod, presenting some interesting tidbits about Apple's appeal: CNW Marketing Research found that 70 percent of teens think an iPhone will impress...
Tags: apple inc., brand, teen, lori deschene, marketing, marketing research, branding, cgm
Blog posts 2007-08-22
Stay True to Your Strategic Core
Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...
Tags: lori deschene, marketing research, brand, branding, management, marketing, strategy
Blog posts 2007-08-10
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