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brand and lori deschene

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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

How to Create a Successful Business Widget: Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...; Tags: Marketing, Branding, Web 2.0, Channel Management, Brand, Advertisement, Web, Internet, Lori Deschene; Blog posts 2008-01-03
Tattoos as Ads; Really? Still?: Advertisers and entrepreneurs have long seen the human body as a potential bill board. The sandwich board and branded clothing are child's play in comparison with the Australian-based TelePAK ad vest, which boasts a TV that runs advertising spots. And let's not forget the man who received a $30,000 offer after posting his forehead...; Tags: Lori Deschene, Marketing, Corporate Law, Business Operations, Branding, Corporate Governance, Dunlop, Tattoo, Brand, Advertisement; Blog posts 2007-12-05
How Passionate People Grow Brands Others Passionately Want to Fail: As the public grows more aware of the environmental impacts of purchasing decisions, it's becoming controversial to buy bottled water -- not to mention unnecessary if you choose the purified type as opposed to glacial or spring; anyone can make it with a filtration system. Coca-Cola's SmartWater is just that, but with added electrolytes. While celebrity...; Tags: Sales, Branding, Sales Force Management, Sales Strategy, Growth, Coca-Cola Co., Brand, Marketing, Lori Deschene; Blog posts 2007-10-31
Local Brands Win in Emerging Markets: It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young & Rubicam's BrandAsset Valuator survey looked at 10 emerging markets and identified their most...; Tags: Marketing Research, Branding, Young & Rubicam, Explanation, Emerging Market, Brand, Financial Services, Marketing, Lori Deschene; Blog posts 2007-10-25
How Can You Advertise to Children Responsibly?: The American Psychological Association found that children under 8 digest all commercials in the same way -- whether it's Barney or Matt Lauer, it's all the same, and it's all fact. If children can't understand the difference between fact and persuasion, is it fair to try to influence them? ...; Tags: Marketing, Lori Deschene, Branding, Brandweek, Children, Brand, Advertisement; Blog posts 2007-10-19

Social Networking Insiders Build Your Brand for Free: Web 2.0 has transformed word-of-mouth marketing; advocates can now share their opinions and experiences through blogs and other online forums, including fan, rating, and social networking sites. (This means you need to monitor your online reputation closely to avoid viral attacks from disgruntled customers.) So how can you take a proactive role in building a buzz about...; Tags: Community, Lori Deschene, Advertising & Promotion, Marketing, Online Communications, Social Networking, Network, Brand, Web 2.0; Blog posts 2007-10-09
How to Build Brand Loyalty in a Niche Market: The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit. Not only will the shoe combat obesity and diabetes (all...; Tags: Nike Inc., Brand, Lori Deschene, Marketing, Management, Strategy, Branding, Globalization, N7, Native, Blogosphere, Brand Loyalty; Blog posts 2007-09-26
Tag(line) -- You're It; Epitomize Your Brand: Why do taglines fail to be effective? Brandweek claims to have the three-part answer: Out of laziness, advertisers often just repeat what's written in the ad. Advertisers don't find the product's unique selling proposition and don't choose a tagline that epitomizes the brand. Sometimes, a tagline isn't...; Tags: Lori Deschene, Marketing, Branding, Tagline, Brand; Blog posts 2007-09-11
Make Your Brand More Interactive and Responsive: AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...; Tags: Marketing Research, Branding, Interactivity, Gateway Inc., Brand, NetFlix Inc., Lori Deschene, Marketing; Blog posts 2007-08-31
A Lesson in Branding: How Apple Appeals to Teens: A recent Business Week article took a look at Apple's imprint in the teen market since Gen-Y fell in love with the iPod, presenting some interesting tidbits about Apple's appeal: CNW Marketing Research found that 70 percent of teens think an iPhone will impress...; Tags: Apple Inc., Brand, Teen, Lori Deschene, Marketing, Marketing Research, Branding, CGM; Blog posts 2007-08-22
Will Your "Made in China" Label Kill Brand Loyalty?: Amid all the recalls of Chinese-manufactured products -- from pet food to toys to seafood to tires -- companies are starting to ask the question: does a "Made in China" label equal brand suicide? Considering that 60 percent of all products recalled in the US this year were from China,...; Tags: China, Marketing, Branding, Brand Loyalty, Brand, Lori Deschene; Blog posts 2007-08-10
Stay True to Your Strategic Core: Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...; Tags: Lori Deschene, Marketing Research, Brand, Branding, Management, Marketing, Strategy; Blog posts 2007-08-10
Is Your Brand Interactive Enough?: A new brand study report indicates interactive brands, like Google, Apple, and Microsoft, are better liked by global consumers than some other American powerhouses, including Coca-Cola, McDonald's, and Nike. Nearly half of the 33 US brands studied showed year-over-year decreases based on three considerations -- familiarity, likability and the likelihood...; Tags: Branding, Marketing, Brand, Lori Deschene; Blog posts 2007-08-03
Starbucks: Fewer Stores and More Expensive Coffee: Considering we're a country that runs on overpriced fuel, its not shocking to learn that Starbucks is making it even more costly to fill up on caffeine, raising prices again for the seventh time in the last decade. You may be surprised, however, to hear they're stalling new-store growth, counterintuitive...; Tags: Marketing, Lori Deschene, Brand, Branding, Starbucks Corp.; Blog posts 2007-08-01