BNET Industries
Last Fiscal Year Sales:$3.7B
- Private
- US
Dow Jones Description
Mfr, Distr & Marketer of Footwear & Athletic Apparel
Number of Employees 9,102
Contact Information
1895 JW Foster Blvd
PO Box 1060
Canton, Massachusetts 02021-1099
1 800 934 3566
Peer Companies
NAICS Code Sporting and Athletic Goods Manufacturing: 339920
Recent Events
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Reebok-CCM Hockey: Ice, Innovation, Image
News & Analysis
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brand and marketing and reebok international ltd. - All News and Analysis
Adidas posts jump in first-quarter profit
BERLIN AFP — Adidas, the world's second-biggest sports goods group, reported increased first-quarter profit on Tuesday, but its struggling Reebok brand saw orders fall by 22 percent. Adidas' net profit gained 32 percent to 169 million euros (262 million dollars) as it cut costs and reaped the benefit of...
ADIDAS REAPING REEBOK'S REWARDS; GROUP SEES NET INCOME RISING SIGNIFICANTLY OVER NEXT THREE YEARS AS REEBOK BRAND IS INTEGRATED.(adidas-Salomon AG profits after acquiring Reebok International Ltd.)
Byline: SAMANTHA CONTI, CONTRIBUTIONS BY BRENDA LLOYD LONDON - For the freshly minted Adidas Group, there is no doubt-bigger is better. Last week the German company outlined its plans for Reebok, which it acquired earlier this year for $3.8 billion,...
TOP FOOTWEAR EXECUTIVES TOUT GLOBAL GROWTH PLANS.(World Shoe Association Global Strategic Footwear Forum)
Byline: KATIE ABE, NATALIE ZMUDA, With contributions from Emily Scardino LAS VEGAS - International brand-building was a common theme among many presenters at the Feb. 11 WSA Global Strategic Footwear Forum, cosponsored by Susquehanna Financial Group and moderated by analyst John Shanley....
ACTIVE CULTURE; SPURRED BY NEW PERFORMANCE FABRICS, ACTIVEWEAR IS GAINING AS TOP BRANDS FUSE SPORTS AND LIFESTYLE LOOKS.
Byline: BRENDA LLOYD With the Winter Olympic Games coming up in Turin, Italy, followed by World Cup Soccer next summer in Germany, the active and sports apparel markets are gearing up for prime-time apparel opportunities in 2006. In the...
FOOTNOTES: TIMBERLAND TO ACQUIRE SMARTWOOL FOR $82M...NEW RUNNING SHOE RACES AHEAD OF ITS RELEASE...JUSTIN BOOTS THINKS PINK.(business)
Timberland to Acquire SmartWool for $82M Stratham, N.H.-based Timberland is adding another name to its roster. The footwear giant said last week that it planned to acquire SmartWool, a maker of socks and accessories, for about $82 million. Timberland signed an...
SNEAKER BOOM; ONCE LIMITED TO REBELLIOUS TEENS, ATHLETIC SHOES CAME TO DOMINATE THE ENTIRE INDUSTRY.
Byline: Neil Weilheimer Today's high-stakes, multibillion-dollar sneaker industry is far from the starter's block. Since the end of World War II, Americans have donned sneakers in all their forms, from canvas and leather to low-cut and high-tops. ...
ROCKPORT TO STAY ON COURSE; IT'S BUSINESS AS USUAL FOR COMFORT BRAND, PATERNO SAYS.(Rockport Company Inc.)(Brief Article)
Byline: Katie Abel NEW YORK -- All eyes are on the future of the Reebok and Adidas brands, but the question still remains, what about Rockport? Following a brief meeting with Adidas CEO Herbert Hainer, Rockport President Rick...
BALANCE SHEET; WINNERS AND LOSERS ON THE FISCAL BATTLEFIELD.(Gildan Activewear Inc., I.C. Isaacs and Co., Reebok International Ltd. and adidas-Salomon Canada Ltd.)
Byline: Arthur Zaczkiewicz and Meredith Derby Last week's $3.8 billion, or $59-a-share, acquisition of Reebok by Adidas-Salomon looks like a sweet deal for Reebok's shareholders. The price tag is a premium of about 34 percent. In a research note by Margaret Mager, Goldman Sachs...
Adidas-Reebok is hoping to rival Nike
FRANKFURT, Germany -- By combining Adidas' popularity in Europe among soccer and athletics fans with Reebok's appeal to U.S. fans of basketball and football, the architects of the $3.8 billion sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike. Adidas-Salomon AG...
RBK PUMPS UP AD SPEND; THE BRAND'S NEW GLOBAL BRANDING CAMPAIGN WILL INCREASE AD DOLLARS BY 30 PERCENT THIS YEAR.
Byline: Brian Russak, With contributions from Jennifer Carofano NEW YORK -- Reebok last week announced the details for its most ambitious marketing campaign in a decade. The overarching, global Rbk branding initiative, with the tag line "I Am...

