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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Protesting her innocence, Martha protects MSO brands.(Martha Stewart Living Omnimedia)
- NEW YORK -- Martha Stewart launched a plea for her image and her brands last week even as she pleaded her innocence before a federal judge of criminal charges involving alleged securities fraud and cover up. It was a striking example...
- Research articles 2003-06-09
- Kmart sells Everyday on Web; Internet to bring Martha Stewart line to everyone - bed and bath brand, World Wide Web site
- TROY, MICH -- In the ballyhoo over the "official" launch of its new brand strategy March 1, what went relatively unnoticed is that Kmart tiptoed into the world of cyber retailing by putting its Martha Stewart bed and bath brand for sale on its Web site at www.kmart.com.
- Research articles 1997-03-03
- Brand stand: Flick puts Kmart's weight behind Martha Stewart.(new brand of home textiles)(Kmart Corp. General Merchandise Marketing President Warren Flick)(Interview)
- Kmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain will make Martha Stewart-brand home textiles the centerpiece of its textile retailing operation. Flick said that the prospects of Martha Stewart developing intKmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain...
- Research articles 1996-05-06
- The challenge of building a billion dollar brand - Martha Stewart home fashions brand at Kmart - Cover Story
- The making of the Martha Stewart home fashions program into a $1 billion Kmart brand was a lot like creating a souffle involving carefully measured ingredients in specific proportions.
- Research articles 1997-12-08
- A year later, and Martha hasn't set foot in Sears; Kmart merger promised cross selling, but retailers aren't sharing brands.(News)(Martha Stewart)
- Byline: Mya Frazier Byline: Mya Frazier
- Research articles 2005-11-14
- The Martha-ization of Kmart's home - Martha Stewart soft home retail brand - Home Market Trends
- Stephen Ross, Kmart's senior vice president, general merchandise manager of soft lines, envisions that Martha Stewart will overnight become the largest soft home retail brand in the country, if not the world. "This is going to be one of the single biggest feats of shipping in the United States," Ross...
- Research articles 1996-12-09
- How To Optimize The Brand-Customer Relationship Across Multiple Contact Points
- The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complimentary publishing, television, branded merchandise, and retail businesses. These businesses are diverse, but the Martha Stewart brand is the key asset optimizing the value of the franchise. Martha...
- White papers 2001-06-01
- Kmart Rejuvenates Jaclyn Smith So Shoppers Forget Martha Stewart
- As recently detailed in this blog, Sears is giving apparel a boost with new styles and some holiday purchasing incentives, but sibling Kmart also has been vigorously reinventing a fashion program that’s facing a big void with the loss of the Martha Stewart Everyday brand. Over the...
- Blog posts 2009-11-02
Additional Resources
- Kmart, Martha ring in contract extension - Kmart Corp. and Martha Stewart contract - Brief Article
- NEW YORK -- Kmart and Martha Stewart renewed their "vows" at a ceremony that included ringing the bell on the New York Stock Exchange on the heals of the discounter's debut of the latest MSE brand extension.
- Research articles 2001-07-09
- Kmart and Martha renew vows.(Brief Article)
- Kmart and Martha Stewart Living Omnimedia MSLO announced a new long-term merchandising agreement that will significantly lengthen the term and expand the scope of the Martha Stewart Everyday MSE brand. MSE products will be available exclusively Kmart and Martha Stewart Living Omnimedia MSLO announced...
- Research articles 2001-06-25
- Kmart and Martha work out new deal.(Retail briefs)(Brief Article)
- Kmart and Martha Stewart Living Omnimedia have forged a new agreement that extends Kmart's exclusive relationship with the Everyday brand to 2009, amends some minimums demanded under a previous contract, and will expand the brand into furniture. Kmart and Martha Stewart...
- Research articles 2004-05-03
- A New Martha Stewart Collection Brand to Be Developed Exclusively for Macy's; Distinctive Home Products to Debut in Fall 2007 Across Multiple Categories
- CINCINNATI & NEW YORK -- Federated Department Stores, Inc. (NYSE:FD)(NYSE Arca:FD) and Martha Stewart Living Omnimedia, Inc. MSLO today announced an agreement to develop an all-new line of Martha Stewart Collection home merchandise exclusively for Macy's. It is expected to debut in fall 2007 in Macy's stores across America, as...
- Research articles 2006-04-06
- Martha Stewart's firm buys Watertown, Mass., magazine, sister newsletter.
- By Peter J. Howe, The Boston Globe Knight Ridder/Tribune Business News Aug. 13--Body & Soul, the Watertown magazine that was long known as New Age Journal, and a sister newsletter are joining Martha Stewart's publishing empire in a $6 million cash deal....
- Research articles 2004-08-13
- Martha Stewart Stole My Soul
- From the headlines: Martha Stewart's neighbors protest her attempt to copyright the name of their town for use on a line of products.So the residents of Katonah, NY -- a posh enclave originally named for a Native American tribal chief -- don't want Martha Stewart to turn their town into...
- Blog posts 2007-07-27
- Macy's Launches the "Martha Stewart Collection™" Nationwide
- Marking Macy's Largest Brand Rollout Ever, the Martha Stewart Collection Offers Unique Ideas and Inspired Solutions for Decorating, Cooking and Entertaining NEW YORK -- Macy's (NYSE:M) today announced the official launch of its exclusive "Martha Stewart Collection," available at all of its full-line department stores across the country. Representing...
- Research articles 2007-09-10
- MSO waits patiently for Martha's return.(News)(Martha Stewart Living Omnimedia Inc)
- New York -- Martha Stewart Living Omnimedia remains focused on its principal brand and anxiously awaits the return of its founder from prison next month. Company executives said that home merchandise will be a key avenue for recovery. Accordi ...
- Research articles 2005-02-28
- Kmart unveils new Martha Stewart line - Martha Stewart Everyday Baby - Brief Article
- TROY, MICH. -- Martha Stewart Everyday is adding onto its brand with a new line called Martha Stewart Everyday baby. The line debuted at Kmart stores on Oct. 31 and consists of infant bedding and gift sets with price points ranging from $3.99 to $39.99.
- Research articles 1999-11-08
- Guilty Verdict Jeopardizes Martha Stewart Brand.
- By Robert Weisman, The Boston Globe Knight Ridder/Tribune Business News Mar. 6--Now the question is: What verdict will consumers deliver to the Martha Stewart brand? With the 62-year-old domestic diva's conviction yesterday, Martha watchers said her magazine, television show, and...
- Research articles 2004-03-06
- Kmart Bows Martha Stewart Product Ads in August - launches television campaign - Brief Article
- NEW YORK--Kmart backs its newly expanded Martha Stewart Everyday Keeping products with TV ads timed for the August back-to-school season. Newspaper circulars and an eight-page ad in Martha Stewart Kids support. E-mail alerts and rotating banners herald BlueLight.com shoppers. Keeping represents Stewart's fifth core content area under the MSE brand...
- Research articles 2001-07-16
- Macy's and Martha ink deal for latest collection
- NEW YORK -- The entrance of Martha Stewart into Macy's isn't only a notable event in retailing, with a department store adopting what had been pioneered as a mass-market brand, but it's also an interesting wrinkle in the Sears universe. Of course, the new Martha line at Macy's won't be...
- Research articles 2006-04-24
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