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	<title><![CDATA[brand and martha stewart Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand and martha stewart]]></description>
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		<title><![CDATA[Kmart Rejuvenates Jaclyn Smith So Shoppers Forget Martha Stewart]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10004792/kmart-rejuvenates-jaclyn-smith-so-shoppers-forget-marth-stewart/]]></link>
		<description><![CDATA[As recently detailed in this blog, Sears is giving apparel a boost with new styles and some holiday purchasing incentives, but sibling Kmart also has been vigorously reinventing a fashion program thatâ€™s facing a big void with the loss of the Martha Stewart Everyday brand.    Over the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 16:56:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/jaclyn+smith.html"><![CDATA[Jaclyn Smith]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
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		<title><![CDATA[A year later, and Martha hasn't set foot in Sears; Kmart merger promised cross selling, but retailers aren't sharing brands.(News)(Martha Stewart)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200511/ai_n25576362]]></link>
		<description><![CDATA[Byline: Mya Frazier    Byline: Mya Frazier  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/merger.html"><![CDATA[merger]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Protesting her innocence, Martha protects MSO brands.(Martha Stewart Living Omnimedia)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4704/is_200306/ai_n17272811]]></link>
		<description><![CDATA[NEW YORK -- Martha Stewart launched a plea for her image and her  brands last week even as she pleaded her innocence before a federal  judge of criminal charges involving alleged securities fraud and cover  up.       It was a striking example...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart+living+omnimedia+inc..html"><![CDATA[Martha Stewart Living Omnimedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSO</category>
		<category domain="tickers">MSO</category>
	</item>
	<item>
		<title><![CDATA[How To Optimize The Brand-Customer Relationship Across Multiple Contact Points]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57867]]></link>
		<description><![CDATA[The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complimentary publishing, television, branded merchandise, and retail businesses. These businesses are diverse, but the Martha Stewart brand is the key asset optimizing the value of the franchise. Martha...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[The challenge of building a billion dollar brand - Martha Stewart home fashions brand at Kmart - Cover Story]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3092/is_n23_v36/ai_20076450]]></link>
		<description><![CDATA[The making of the Martha Stewart home fashions program into a $1 billion Kmart brand was a lot like creating a souffle involving carefully measured ingredients in specific proportions.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Dec 1997 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Kmart sells Everyday on Web; Internet to bring Martha Stewart line to everyone - bed and bath brand, World Wide Web site]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3092/is_n5_v36/ai_19187574]]></link>
		<description><![CDATA[TROY, MICH -- In the ballyhoo over the "official" launch of its new brand strategy March 1, what went relatively unnoticed is that Kmart tiptoed into the world of cyber retailing by putting its Martha Stewart bed and bath brand for sale on its Web site at www.kmart.com.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 1997 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/www.html"><![CDATA[WWW]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[The Martha-ization of Kmart's home - Martha Stewart soft home retail brand - Home Market Trends]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3092/is_n23_v35/ai_18956937]]></link>
		<description><![CDATA[Stephen Ross, Kmart's senior vice president, general merchandise manager of soft lines, envisions that Martha Stewart will overnight become the largest soft home retail brand in the country, if not the world. "This is going to be one of the single biggest feats of shipping in the United States," Ross...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Dec 1996 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Brand stand: Flick puts Kmart's weight behind Martha Stewart.(new brand of home textiles)(Kmart Corp. General Merchandise Marketing President Warren Flick)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199605/ai_n15244392]]></link>
		<description><![CDATA[Kmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain will make Martha Stewart-brand home textiles the centerpiece of its textile retailing operation. Flick said that the prospects of Martha Stewart developing intKmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 1996 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/k+mart.html"><![CDATA[K Mart]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/martha+stewart.html"><![CDATA[Martha Stewart]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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