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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Where to be and what to watch...(Jack Black to host MTV Video Music Awards)(communications-marketing conference in New York 'Engagement: How Brands Are Built Now')(CMT to launch new television series 'Big Night Out' )
- By Michael Malone Monday, Aug. 28 The Emmys are over--nothing left to do but sit on the beach, curse that last Grey Goose-rocks you had while watching Pink at the TV Guide party, pick apart Conan O'Brien's performance,...
- Research articles 2006-08-28
- Entertainment, wireless vie for top billing: entertainment companies want to reach the broadest audience possible. Wireless carriers want differentiation from competitors. Can these conflicting agendas co-exist?
- Entertainment firms have long viewed wireless as an interesting marketing channel and a potential new medium for distributing their content. But lately the fervor over content, particularly video, has reached a new high as operators search for unique content that will differentiate them from their existing...
- Research articles 2005-10-15
- 10 top non traditional campaigns.(The Book of Tens)
- 1 Nike Wieden & Kennedy, New York Spot-masters Wieden, also unsung heroes of the non-traditional campaign, produced an hour-long documentary about Roy Jones Jr., boxing champ Nike pitchman, that aired Dec. 12. While explaining how he developed into a top light...
- Research articles 2003-12-22
- Courageous Clients; Fast learners all, marketers go that extra mile to winover Hispanic consumers.(Hispanic Creative Advertising Awards)(Brief Article)
- Byline: LAUREL WENTZ Marime Riancho Brand Manager Heineken USA Radio campaigns rarely win ``Best of Show'' awards, but Heineken's cleverly written U.S. Hispanic advertising from the Vidal Partnership sparkles over all ad media with its wordplay...
- Research articles 2002-09-16
- Burly Bear Network Taps Brand Architect Howard Handler to Post of Chief Executive Officer
- Entertainment Editors, Hi-Tech Writers NEW YORK--ENTERTAINMENT WIRE--May 30, 2000 Burly Bear Network, the leading provider of entertainment programming targeting the college market, today announced that Howard Handler will join the company as Chief Executive Officer. For the past eight years, Handler served in senior positions at the NFL...
- Research articles 2000-05-30
- When TV is a mug's game
- As I sit, wearing my Friends T-shirt from New York, drinking coffee from my Friends mug (one of a range of five - all of which I own - also from New York), glancing at my Friends page-a-day desk calendar, I have to admit it's just possible that I may...
- Research articles 1997-06-02
- Fossil goes covert in MTV spy show; Asia's 'Rouge' shuns 'obvious' brand placement.(News)
- Byline: NORMANDY MADDEN Byline: NORMANDY MADDEN
- Research articles 2004-05-17
- The names behind the names you know: presenting the TV Century Award and Brand Builders Awards winners.(A Special Supplement)
- Brands: They're more than just trademarks and logos. In the era of the 500-channel universe, brands are what TV itself is selling, both to its audiences and to its advertisers. And TV's own brands range from MTV, a network that purveys a hip lifest ...
- Research articles 2004-06-21
- Harmonious sponsorship: Joanna Doonar examines why more brands are turning to music events in order to reach consumers and discovers that logo presence is not enough to deliver a unique experience
- Cars, swimwear and chocolate may not have much in common but brands from these industries all used summer music events to reach customers. Mini and Speedo sponsored MTV's Isle of MTV European tour and organic chocolate, Green & Black's, was the Cars, swimwear and...
- Research articles 2004-09-01
- Spring Breakaway.(poll by MTV)
- Byline: AMY JOHANNES BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more than half of this year's revelers will...
- Research articles 2007-02-01
- BIGGEST NAME ON THE INDIAN MUSIC SCENE: UNILEVER? MTV promotes star created to build Axe brand.(News)(MTV India)
- Byline: NORMANDY MADDEN Byline: NORMANDY MADDEN
- Research articles 2007-11-19
- IGN Entertainment Survey Reveals Media Habits, Brand Loyalties of Gamers Are Changing; According to New Data Gamers Have Left the Movie Theater for the Home Theater, Ported Music Collections to iPods, Watch More FOX and Comedy Central than MTV
- BRISBANE, Calif. -- According to a survey by IGN Entertainment's GamerMetrics and Research Solutions titled "Anatomy of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through...
- Research articles 2006-05-18
- Snapshots of the bigs: here's a look at the cable networks that are among the most dominant in their niche, and their plans for programs and advertisers.(Media Buyer's Cable Planning Guide)(Company Profile)
- USA NETWORK/SCI FI PARENT: Universal Television this week to become part of NBC TOP SHOWS: USA: The Dead Zone, Monk, Touching Evil SCI-FI: Stargate SG-1, movies ...
- Research articles 2004-05-10
- McGrath helped make the world want its MTV.(TV Century Award)(Judy McGrath)(MTV Networks Inc.)
- The world wants its MTV. Viacom's flagship cable music network has become every bit as much an international American brand as Coke and Big Mac. Much of the credit for that goes to Judy McGrath, president, MTV Networks Music Group. McGrath...
- Research articles 2004-06-21
- MTV to Expand Brands in Latin America.
- By Christina Hoag, The Miami Herald Knight Ridder/Tribune Business News By Christina Hoag, The Miami Herald Knight Ridder/Tribune Business News
- Research articles 2004-01-20
- New Viacom store spotlights pop culture.
- Now you can get your Nick at Nite during the day, along with MTV, VH1, Star Trek and Nickelodeon at the flagship Viacom Entertainment Store on Chicago's "Magnificent Mile." In what has become a growing trend in retailing, Viacom is takin Now you...
- Research articles 1997-08-01
- Feeding the region.(MTV Asia)(Brief Article)(Statistical Data Included)
- As MTV Asia celebrates its fifth anniversary, TVA charts the channel's development Somewhere in the heart of the Indian capital, a cloud of dust rose into the air as 10,000 revellers grooved until the sun came up, went down, came up...
- Research articles 2000-05-01
- See the Show, Now Read the Book.
- The cable industry has discovered that the book-publishing world can be a real page-turner. Several networks have already established relationships with publishers, turning out tomes based on their own series or specials, while some have even The cable...
- Research articles 1999-02-01
- MTV Networks' Judy McGrath Joins Industry Insider Lineup at the 2005 International CES; MTV's McGrath Adds Magnetic Content from a Dominant Global Brand
- SAN FRANCISCO -- Judy McGrath, chairman and CEO, MTV Networks will deliver an Industry Insider address at the upcoming 2005 International Consumer Electronics Show CES on Thursday, January 6, at 2:30 p.m. in room N250 of the Las Vegas Convention Center. The International CES, the world's largest annual technology tradeshow,...
- Research articles 2004-10-18
- SKECHERS WHIPS UP HIGH PROFITS DURING SECOND QUARTER; BRAND TARGETS 80% OF POPULATION WITH B-T-S SPOTS ON NETWORKS, ESPN, MTV, NICKELODEON.(Brief Article)
- NEW YORK -- As it entered the back-to-school selling season and prepared to launch the biggest advertising assault in its history, Skechers USA Inc. reported net income nearly doubled for its most recent quarter. NEW YORK -- As it...
- Research articles 2000-08-07
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