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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
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- Brand Builders 2005.(CENTURY AWARD WINNERS)
- They're some of the best in the business. On June 21, as part of the Promax & BDA conference at New York's Marriott Marquis, a small group of marketing and promotions pros will be awarded this year's Brand Builders Awards, sponsored by Broadcasting & Cable and...
- Research articles 2005-06-20
- Alliance Atlantis Communications And Partners Announce Applications For Exciting And Appealing Channels
- Business Editors TORONTO--BUSINESS WIRE--April 4, 2000 (NASDAQ:AACB) (TSE:AAC.A.) (TSE:AAC.B.) - Original concepts include Independent Film and Documentary Channel, The Book Channel, and Signature Television - BBC, E.W.Scripps , News Corporation and Healtheon/WebMD and National Geographic offer strong brand...
- Research articles 2000-04-04
- WORLDLY GOODS; NATIONAL GEOGRAPHIC LENDS ITS NAME TO RUGGED SHARK FOR NEW OUTDOOR LINE.(Brief Article)(Statistical Data Included)
- In the competitive and complicated world of brand building, a few names rise above all the rest. National Geographic, the world's largest non-profit organization, represents the epitome of credibility, high standards and the non-partisan dispersal of In the competitive and complicated world of brand building, a...
- Research articles 2000-08-07
- Alliance Atlantis awarded licenses for prestigious brand channels, BBC CANADA, BBC KIDS, NATIONAL GEOGRAPHIC, NATIONAL GEOGRAPHIC ADVENTURE ONE, HEALTH NETWORK CANADA (WebMD), DO IT YOURSELF (D.I.Y. CANADA) and FINE LIVING The Company is granted 34 televi
- TORONTO, Nov 24, 2000 TORONTO, Nov 24, 2000
- Research articles 2000-11-27
- Nat Geo freshens band with new original series. (Programming).(National Geographic Channel to offer new television shows)(Brief Article)
- The 19-month-old National Geographic Channel this fall will introduce several new original series that will stretch the content boundaries of the 114-year-old brand. While the network will continue to offer documentary and anthology programmi The 19-month-old National Geographic...
- Research articles 2002-08-26
- At NatGeo, the brand is the bond: network honors the magazine but makes TV version edgier.(National Geographic Channel)
- It's all about protecting that frame. Most Americans grew up reading the National Geographic magazine, its cover bordered in yellow. Now that trademark is the on-screen logo of the National Geographic Channel, which faces the challenge of grow It's...
- Research articles 2005-10-10
- National Geographic Channel Asia has launched a new on-air look and brand campaign themed "Think again".(Asia's television industry is talking about ...)(Brief Article)
- National Geographic Channel Asia has launched a new on-air look and brand campaign themed "Think again". The repackaging, says Ward Platt, MD and executive vice president, National Geographic Channel Asia, "is about taking another lo National Geographic Channel Asia has launched a new on-air...
- Research articles 2005-04-01
- Mindscape Announces Breakthrough Print Creativity Software Line; New Strategic Alliances With Major Brands Including National Geographic Lead to Redesigned PrintMaster Gold, the No. 1 Software Title in its Category
- NOVATO, Calif.--BUSINESS WIRE--Sept. 4, 1997--Mindscape, a leading publisher of consumer software and the fastest-growing publisher in the print creativity software category, today announced the release of five new products, including a completely redesigned version of its flagship product, PrintMaster Gold Deluxe -- the top-selling title in its category according to...
- Research articles 1997-09-04
- Brand Extensions/Promotions
- Weider Publications, Inc. launched a German edition of its Shape special issue, Fit Pregnancy, in June...Hearst will launch international editions of Cosmo GIRL! in the U.K., Indonesia and Hong Kong this fall...The McGraw-Hill Companies' Aviation Week has launched a broadband television network on its Web site, www.aviationnow.com, which provides videos...
- Research articles 2001-08-01
- Brand extensions/promotions - Roster
- National Geographic Society has signed a content and cross-marketing agreement with America Online Inc. National Geographic will place content on AOL's "Research and Learn," "Travel," "News" and "Kids Only" areas. AOL will have promotional opportunities in the Society's four magazines. Also, NGS has launched the National Geographic Book Club For...
- Research articles 2002-01-01
Additional Resources
- Luxury Institute Survey: Wealthy U.S. Consumers Rate the Most Prestigious Luxury Consumer Publications: Veranda, National Geographic Traveler, Real Simple, and Departures
- High net-worth consumers rated Veranda themost prestigious luxury consumer publication brand in the 2009 Luxury BrandStatus Index LBSI survey from the independent New York City-based LuxuryInstitute ( www.LuxuryInstitute.com ). Respondents who would recommendVeranda say, "It has great photography and beautiful home ideas," and "Ifyou love antiques, you'll love Veranda." National...
- Articles 2008-10-16
- HearAtLast Continues Expansion With Its 23rd Hearing Store Opening in Sam's Club Cambridge, Ontario Canada
- HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is pleased to officially announce on Monday September 8, 2008 itopened its 23rd hearing aid clinic located within Sam's Club in Cambridge,Ontario. HearAtLast continues its national expansion program in selectlocations in Canada. Robert Oswald states, "The addition of this clinic helps strengthen ourposition geographically...
- Articles 2008-09-09
- Site of What's to Come
- INNOVATION DRIVES AN ENGAGING EXPERIENCE ONLINE FOR THE NATIONAL GEOGRAPHIC CHANNEL. Think of the future of the web: What will the next generation of websites look like? As sites become more seamless and immersive, the paradigm of thinking about content in terms of "pages" is changing. The...
- Articles 2008-09-01
- Cesar Millan and PETCO Unveil Exclusive Product Line
- Cesar Millan, renowned dogbehavior specialist and star of National Geographic Channel's hit show,"Dog Whisperer with Cesar Millan," and PETCO, a leading specialty retailerof premium pet food, supplies and services, today unveiled the nationalrollout of Cesar Millan "Dog Whisperer" -- branded merchandise for dogs,including organic dog food, treats and other products...
- Articles 2008-07-24
- Great Wolf Resorts' Teaming up with National Geographic is a Natural
- MADISON, Wis. -- Great Wolf Resorts, Inc.([R]) (NASDAQ: WOLF) and National Geographic Entertainment NGE have signed a three-year agreement for the renowned kids and family brand to become the presenting sponsor of Great Wolf Lodge([R]) Cub Club([TM]) activities. Great Wolf Resorts, Inc. is North America's largest family of indoor waterpark...
- Articles 2008-07-23
- Millions of Us Brings National Geographic Channel to Lively by Google
- National Geographic Channel's New Series "L.A. Hard Hats" First Brand to Build Virtual Room with New Google Technology SAN FRANCISCO -- Millions of Us LLC, an agency specializing in virtual worlds and large online communities, today announced that it has partnered with the National Geographic Channel to bring...
- Articles 2008-07-08
- Results for First Ever Email Deliverability & Trust Competency Program Announced by the AOTA
- Test at the Inaugural AOTA Email Deliverability & Trust Academy Focuses on Consumer Protection, Privacy and Trust SEATTLE -- Today, the Authentication and Online Trust Alliance AOTA announced results of the inaugural Email Deliverability & Trust Academy. The industry's first ever Email Competency Test conducted at the end...
- Articles 2008-07-01
- NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider
- NewsGator Technologies Inc. today announced a partnership with Digital AdvertisingConsortium DAC, one of Japan's largest online advertising solutionsproviders, for exclusive rights to offer NewsGator Widget Services to Japanese mediacompanies and brands. Under this partnership, DAC will market NewsGatorWidgets for content syndication. Major media companies around the world are...
- Articles 2008-06-26
- TVN Entertainment and Fox Cable Networks Partner on Comprehensive Industry-Wide VOD Services Deal
- TVN® Entertainment Corp, the world's largesttelevision on-demand company, today announced it has entered into along-term VOD services agreement with Fox Cable Networks. The deal providesa wide-ranging framework under which Fox can quickly launch new VODprogramming services, scale its VOD volume and fast turnaround needs, andextend its offerings into new platforms...
- Articles 2008-06-18
- TNT Promotes NBA Playoffs via 1-800-FREE411
- First Use of Voice Recognition Technology for Gender Targeting at This Scale MENLO PARK, Calif. & ATLANTA -- Jingle Networks, Inc., the leader in free voice search and operator of 1-800-FREE411, and Turner Network Television TNT today announced details of TNT's recent success promoting the NBA Playoffs using...
- Articles 2008-06-16
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