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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

Nestle Waters North America Contributes Additional Support to Hurricane Ike Disaster Relief Effort: More than 1,000,000 Bottles of Water Donated to Date to Citizens and Volunteer Relief Workers Affected by Hurricanes Ike and Gustav GREENWICH, Conn., Sept. 22 /PRNewswire/ -- Nestle Waters North America continues to support Hurricane Ike disaster relief efforts with its most recent donation of more than 165,000...; Tags: American Red Cross, bottle, brand, Branding, MARKETING, Nestle; Research articles 2008-09-22
Nestlé USA and Vertical Branding Announce Two New Creative Assignments on XLNTads: Consumer-generated content CGC company XLNTads has launched its online advertising platform and today announced its first brand-sponsored assignments on XLNTads.com. The company recruits talented ad creators to participate in CGA campaigns sponsored by top brands. Nestlé USA and Vertical Branding are just some of the brands that are...; Tags: advertisement, brand, Branding, MARKETING, Nestlé; Research articles 2008-01-15
Cashing In on the Pet Food Crisis: SECAUCUS Sales soar at an unprecented pace for a local maker of refrigerated dog chow When Scott Morris, John Phelps and Cathal Walsh launched a fresh refrigerated dog food brand called Freshpet last July, they couldn't have foreseen the industrywide crisis that has been triggered by contaminated wheat...; Tags: brand, food, Manufacturing, Nestlé; Research articles 2007-05-28
Nestle pops free Swiss chocs in post after rebranding flops: GENEVA AFP — The Swiss food giant Nestle is mailing two million bars of chocolates to Swiss households to try to sweeten sales of one of its brands after the wrapper was changed. The move followed a 24 percent drop in sales for the group's best selling Cailler brand...; Tags: Agence France-Presse, brand, Branding, Manufacturing, MARKETING, Nestle, SALES; Research articles 2007-04-20
Seeing the Invisible: "The real enemy these days...is more likely to be the competitor that doesn't make it onto your radar screen - but really does have a seriously better idea that will nail you to the wall...". Identifying and studying the competition is always helpful in assessing new business growth...; Tags: alliance, brand, Branding, food, General Motors Corp., Manufacturing, MARKETING, Nestle, Strategy; Research articles 2005-04-01

Nestlé's Market Wars: The food giant is drawing on local expertise to put marketing at the heart of its global growth strategy. Peter Brabeck's office in Nestles headquarters in Vevey, a small town in French-speaking Switzerland, overlooks the glassy waters of Lake Geneva and the snow-topped peaks of the Haute-Savoie Alps....; Tags: brand, Branding, food, Manufacturing, MARKETING, Nestlé; Research articles 2005-04-01
FTC Gives stamp of approval to Nestle-Dreyers marriage.(Federal Trade Commission): The Federal Trade Commission approved the $2.8 billion merger of Nestle Holdings Inc., Norwalk, CT, and Dreyer's Grand Ice Cream Inc., Oakland, CA, after the firm agreed to shed three Dreyer's ice cream brands--Dreamery, Godiva and the Whole Fruit sorbet brand--and Nestle's U.S. distribution assets, which...; Tags: brand, Branding, FTC, MARKETING, Nestle; Research articles 2003-06-30
Regulators OK merger of Nestle and Dreyer's: WASHINGTON -- Federal regulators have turned from sour to sweet on a proposed $2.8 billion merger of ice cream giants Nestle Holdings Inc. and Dreyer's Grand Ice Cream Inc. The Federal Trade Commission on Wednesday approved Nestle's purchase after the companies agreed to sell off three Dreyer's ice...; Tags: brand, Branding, FINANCE, FTC, Investment, MARKETING, merger, Nestle, regulator; Research articles 2003-06-26
CoolBrands Agrees to Purchase Ice Cream and Distribution Assets from Dreyers and Nestle: Business Editors MARKHAM, Ontario--BUSINESS WIRE--March 4, 2003 CoolBrands International Inc. (TSX:COB.A) CoolBrands announced today that Integrated Brands, Inc., its wholly owned subsidiary, has entered into an agreement with Dreyer's Grand Ice Cream, Inc. (NNM: DRYR) (Dreyer's) and Nestle Ice Cream Company, LLC NICC, a subsidiary of Nestle Holdings,...; Tags: asset, brand, Branding, Company, FTC, MARKETING, Nestle; Research articles 2003-03-04
Dreyer's Grand Ice Cream, Inc. Announces Commitment to Federal Trade Commission - FTC: Business Editors OAKLAND, Calif.--BUSINESS WIRE--Feb. 25, 2003 Dreyer's Grand Ice Cream, Inc. (Dreyer's, NNM: DRYR) announced that Nestle Holdings, Inc. Nestle and Dreyer's have committed to the FTC not to close the proposed transactions without first giving 20 days written notice to the FTC of an intent to...; Tags: brand, Branding, FTC, MARKETING, Nestle, SEC; Research articles 2003-02-25
Dreyer's Grand Ice Cream, Inc. Announces the Filing of Amendment 4 to Form S-4 Registration Statement for Nestle Transaction: Business Editors OAKLAND, Calif.--BUSINESS WIRE--Feb. 14, 2003 Dreyer's Grand Ice Cream, Inc. (Nasdaq:DRYR) (Dreyer's) announced today that New December, Inc., a wholly-owned subsidiary of Dreyer's, has filed Amendment 4 to its Form S-4 Registration Statement (S-4) filed with the Securities and Exchange Commission SEC in connection with the...; Tags: brand, Branding, MARKETING, Nestle, SEC; Research articles 2003-02-14
Dreyer's Grand Ice Cream, Inc. Announces the Filing of Amendment 3 to Form S-4 Registration Statement for Nestle Transaction: Business Editors OAKLAND, Calif.--BUSINESS WIRE--Feb. 5, 2003 Dreyer's Grand Ice Cream, Inc. (Nasdaq:DRYR) (Dreyer's) announced today that New December, Inc., a wholly-owned subsidiary of Dreyer's, has filed Amendment 3 to its Form S-4 Registration Statement filed with the Securities and Exchange Commission SEC in connection with the proposed...; Tags: brand, Branding, MARKETING, Nestle, SEC; Research articles 2003-02-05
What's the big deal? Actually, there were no big deals as a sluggish economy was reflected in a dearth of M&A activity among food processors. (Top 150): No big deal" could sum up what went on in refrigerated and frozen foods in 2002. After a year when big deals reshaped much of the leadership in the Refrigerated and Frozen Foods Top 150, 2002 was a bit anti-climactic. It was a year when some of the big got...; Tags: Amy, appetizer, Ark, brand, California, CEO, chairman, dessert, food, General Mills Inc., M&A, Marshall, Minneapolis, Nestle, Omaha, Pennsylvania, president, processor, Tyson Foods Inc., vegetable; Research articles 2003-02-01
Dreyer's Grand Ice Cream, Inc. Announces the Filing of Amendment 1 to Form S-4 Registration Statement for Nestle Transaction: Business Editors/Food Writers OAKLAND, Calif.--BUSINESS WIRE--Nov. 27, 2002 Dreyer's Grand Ice Cream, Inc. (NNM:DRYR) (Dreyer's) announced today that New December, Inc., a wholly-owned subsidiary of Dreyer's, has filed Amendment 1 to its Form S-4 Registration Statement filed with the Securities and Exchange Commission SEC in connection with the...; Tags: brand, Branding, MARKETING, Nestle, SEC; Research articles 2002-11-27
Dreyer's Grand Ice Cream, Inc. Announces the Filing of a Form S-4 Registration Statement for Nestle Transaction: Business Editors OAKLAND, Calif.--BUSINESS WIRE--Nov. 6, 2002 Dreyer's Grand Ice Cream, Inc. (Nasdaq:DRYR) (Dreyer's) announced today that New December, Inc., a wholly-owned subsidiary of Dreyer's, has filed a Form S-4 Registration Statement with the Securities and Exchange Commission SEC in connection with the proposed transactions among Dreyer's, Nestle...; Tags: brand, Branding, MARKETING, Nestle, SEC; Research articles 2002-11-06
Snow Brand Milk to seek ties with Asahi Breweries, Nestle.: TOKYO, June 4 Kyodo Snow Brand Milk Products Co. President Kohei Nishi on Tuesday expressed willingness to formally seek tie-up arrangements with beer maker Asahi Breweries Ltd. and the Nestle S.A. group of Switzerland. Nishi said in an interview with Kyodo News his...; Tags: Asahi Breweries Ltd., board, brand, Branding, MARKETING, Nestle; Research articles 2002-06-10
Nestle tops ACNielsen global mega brands.(News & Trends)(Brief Article): NEW YORK -- Five candy companies are among 62 brand owners named global mega brand franchises. NEW YORK -- Five candy companies are among 62 brand owners named global mega brand franchises.; Tags: ACNielsen, brand, Nestle; Research articles 2003-05-01
Change Is Sweet: At 10:45 on a recent Friday morning, Todd Manion was busted. He and other members of the advertising-and-marketing team at Nestlé USA were meeting with people from the company's interactive-marketing agency. For 45 minutes, they had been hard at work in a Nestlé conference room. Suddenly, the 6-foot-5-inch frame...; Tags: brand, Branding, e-business, E-business/E-commerce, INTERNET, MARKETING, Nestlé, Web; Research articles 2001-06-01
Suppliers put their brands on marquees: With the homey goodness of Nestle Toll House cookies and Nesquik cocoa-flavored coffee drinks on the menu, an outlet in a just-opened shopping mall in the Dallas suburb Frisco is offering a brand-new alternative to such stalwarts as Mrs. Fields and Starbucks. The upstart concept also is joining the...; Tags: brand, Branding, cafe, kiosk, MARKETING, Nestle, supplier, Tyson Foods Inc.; Research articles 2000-09-11
Anne Fox: VP of Advertising and Media, Nestle USA ADWEEK: Was joining the Family Friendly Programming Forum a hard decision for Nestle? Anne Fox: No. In fact, joining was a no-brainer for us. We set high standards for our products, and we set equally high standards for how we do...; Tags: Adweek, brand, Branding, MARKETING, Nestle, programming, standards; Research articles 2000-04-10