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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Vuitton gets its rocks off with Rolling Stones' Keith Richards.(Adages)
- Byline: Ken Wheaton In what Louis Vuitton`s PR people are saying is his first ad appearance, Keith Richards sat down with Annie Leibovitz to shoot a photo for the Parisian fashion house's "core-values campaign.'' He joins luminaries such as Andre Agassi, Catherine Deneuve,...
- Research articles 2008-03-10
- Dove effort gives package-goods marketers lessons for the future.
- Byline: Randall Rothenberg What's changed?'' I asked. Shelly Lazarus, the chairman-CEO of Ogilvy & Mather Worldwide, among the most successful ad-agency leaders of our time, thought for a moment and responded: "Nothing has changed in terms of the insistence that everything...
- Research articles 2007-03-05
- Ogilvy & Mather splits into two.
- Byline: Ravi Balakrishnan Nov. 23--MUMBAI, India -- Ogilvy & Mather, the iconic advertising agency brand owned by WPP is splitting its brand into two -- in select markets, Ogilvy Advertising and Mather Communications are now distinct brands. While everyone who has...
- Research articles 2006-11-23
- LAZARUS WANTS MEDIA BACK AT THE TABLE; EXCLUSIVE: Ogilvy CEO talks total integration, pledges to stick around.(Shelly Lazarus of Ogilvy & Mather Worldwide Inc.)(Interview)
- Byline: Matthew Creamer mcreamer@crain.com Ogilvy & Mather Chairman-CEO Shelly Lazarus has been at some of the industry's most crucial intellectual shifts-including the evolution of Ogilvy into a full-service marketing powerhouse, a rise that effectively changed the idea of what an ad...
- Research articles 2006-11-20
- Global Despatches.(Independent News & Media has reported pre-tax profits of $194.2m.)(Survey of radio audiences suggests few listeners change stations when a commercial comes on the radio.)(Three regional dailies in Norway are set to merge.)
- Staff Now for the hangover Irish eyes are smiling Dublin: The owner of the Independent titles in the UK and Ireland, Independent News & Media, has reported pre-tax profits of ¤114.1 million ($194.2m) for the first...
- Research articles 2006-09-29
- Spotlight.(The World)(Brief article)
- Byline: normandy madden Marketer: Castrol Agencies: Ogilvy & Mather and MindShare, Shanghai, China Castrol fights local brands for new Chinese car owners by marketing technology and heritage [shanghai, china] As more Chinese buy their first passenger cars, demand...
- Research articles 2006-08-28
- P&G hires BBDO for Gillette brands across Asia-Pacific.
- Aug. 4--MUMBAI, India -- Gillette's association with Ogilvy & Mather (O&M), which goes back to December '03, will soon come to an end. Procter & Gamble (P&G), which acquired Gillette in '04, has just appointed Omincom group agency, BBDO to handle key Gillette brands across the...
- Research articles 2006-08-04
- WPP's OgilvyOne acquires Leopard; Marketing services agency and b-to-b boutique join forces to provide full suite of tools to clients.(Direct & Database)(Leopard Communications Inc.)
- Byline: CAROL KROL WPP Group's OgilvyOne North America announced last month that it has acquired Leopard, a b-to-b marketing agency located in Broomfield, Colo. The acquisition gives OgilvyOne access to Leopard's b-to-b sales and demand generation product as well as its proprietary digital...
- Research articles 2006-07-10
- Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)
- Byline: Kate Maddox In the early days of online advertising, traditional agencies struggled to figure out the right business model to handle the new medium. Many broke interactive services off into a separate group or created new business units to handle interactive. Some pursued...
- Research articles 2006-04-01
- Haier taps Saatchi for Games work.(Qingdao Haier Refrigerator Company Ltd. selected Saatchi & Saatchi)(Publicis Groupe S.A. opening its facility in China)(Brief Article)
- Byline: Normandy Madden [Shanghai, China] China's most ambitious aspiring global brand, home-appliance maker Haier Group, has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather and...
- Research articles 2005-12-12
- The Saturday essay: selling to kids means being cool, says Gary Leih, group chairman, Ogilvy & Mather London
- As children get older younger, the latest generation is more mediasavvy, more conscious of brand power and has more cash. A child's pocket money according to the Winter 2004 Childwise Monitor, currently runs at 11.04 [pounds sterling] a week, 13% up on 2001. This sets challenges to retailers, suppliers...
- Research articles 2005-11-12
- DHL Express USA; Success story No. 2.(Integrated Marketing Success Stories)
- Byline: K. M. Campaign: "Competition. Bad for Them. Great for You." Goal: Position DHL as a top choice in U.S. shipping, competing directly against UPS and FedEx Duration of campaign: June 2004 to present Integrated elements: TV,...
- Research articles 2005-08-08
- Blowing Out Advertising's Walls
- The client's request to its ad agency started out simply enough: Figure out what to do with the billboard the company had just secured in Times Square. It was the dead of winter 2002 when the brief landed on the desk of Brian Collins, executive creative director of the Brand...
- Research articles 2005-06-01
- Kotex shakes off blue, too, with new packaging--red.(News)(Brief Article)
- Byline: Jack Neff Kimberly-Clark Corp. is adding splashes of red the last place marketers have dared-the feminine-hygiene aisle-and is taking the unusual step of making new packaging the star of an ad campaign that breaks May 23. Kotex first broke industry...
- Research articles 2005-05-23
- Advertising Industry Veteran James Consolantis Named Senior Vice President, Worldwide Group Creative Director at Publicis & Hal Riney
- SAN FRANCISCO -- Consolantis Brings New Level of Creative Leadership to Hewlett-Packard Team Publicis & Hal Riney today announced the appointment of James Consolantis as Senior Vice President, Worldwide Group Creative Director for the Hewlett-Packard HP account. As head of the HP creative team, Consolantis' deep experience with integrated,...
- Research articles 2005-03-28
- Chinese marketers bent on going global; Survey: Many disagree on potential roadblocks.(News)
- Byline: NORMANDY MADDEN [Beijing] A survey of some of China's largest marketers found aggressive plans to build global brands, although the Chinese companies disagreed on some of the problems they face and didn't really understand how Westerners see Chinese brands. WPP...
- Research articles 2005-03-14
- Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformation.
- M2 PRESSWIRE-7 October 2004-DELTA AIR LINES: Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformationC1994-2004 M2 COMMUNICATIONS LTD RDATE:10062004 ATLANTA - Delta Air Lines (NYSE: DAL) has tapped the creative...
- Research articles 2004-10-07
- Correction.(Corrections)(Correction Notice)
- * In "Sever ties that bind brands," (Forum, AA, May 3, P. 36) the print ads for BP should have been credited to WPP Group's Ogilvy & Mather. * In "WPP and Omnicom record increases for first quarter" (AA, May 3, P. 8), an...
- Research articles 2004-05-10
- Every Move You Make
- Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner." No joke. The "girl" is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one of the world's top advertising agencies. Her...
- Research articles 2004-04-01
- Power Players.(Special Report: Power Players)(a ranking of the 30 most powerful advertising executives)
- 1 James R. Stengel Global marketing officer Procter & Gamble Co. Ad budget: $2.67 billion Agency roster: Grey Global Group's Grey Worldwide, New York and Toronto; Ericsson Fina, Wing Latino Group and MediaCom, all New York....
- Research articles 2003-10-13
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