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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.: M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in FranceC1994-2007 M2 COMMUNICATIONS LTD RDATE:11012007 LONDON/SAN FRANCISCO - Amobee Media Systems today...; Tags: advertisement, brand, France, Games, MARKETING, mobile, Orange PCS, Saab; Research articles 2007-01-11
TelecomAsia Chief Confirms Name Change for Brand.: By Komsan Tortermvasana, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 1--Forget that it's April Fool's Day. TelecomAsia's CEO has confirmed that the decision to officially rename the fixed-line operator "True Corporation" is not just someone's idea of an ...; Tags: Bangkok Post, brand, Branding, CEO, MARKETING, Orange PCS; Research articles 2004-04-01
TelecomAsia Officially Changes Name to True Corp.: By Srisamorn Phoosuphanusorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 2--"True" written in vibrant red has become the new brand name for TelecomAsia products and services as part of the company's strategy to define itself as a highly diversified communications...; Tags: Bangkok Post, brand, Branding, MARKETING, mobile, Orange PCS; Research articles 2004-04-02
Hockey Legend Helps Auto Dealerships Kick Off New Brand Name: Power.: By Danielle Herubin, The Orange County Register, Calif. Knight Ridder/Tribune Business News May 1--Wayne Gretzky was there to drum up some team spirit. Gretzky, dubbed "The Great One" for his stellar hockey career, lectured an auditorium full of Southern California auto...; Tags: AutoNation Inc., brand, Branding, dealership, Ford Motor Co., MARKETING, Orange PCS, team; Research articles 2003-05-01
`White Box' Computer Makers Little Known, but Offer Alternatives to Big Names.: By Tamara Chuang, The Orange County Register, Calif. Knight Ridder/Tribune Business News Feb. 15--The latest and greatest personal computer isn't available at CompUSA, Circuit City or even HP.com. More likely, it's housed in one of those mom- and-pop storefronts in...; Tags: brand, computer, Desktops, HARDWARE, International Data Corp., Kingston Technology Corp., Orange PCS, PC, PRODUCTIVITY, SALES; Research articles 2003-02-15

Thai Mobile Phone Operator to Brighten Up Brand Value.: By Mongkol Jullayothin, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 5--Strengthening the brand value of TA Orange in the coming year will be the mission of Apirak Kosayodhin, the new co-chief executive officer of the country's third-ranked mobile-phone operator. ...; Tags: Bangkok Post, brand, Branding, MARKETING, Orange PCS; Research articles 2002-11-05
Finance Battle over Licensing Fees Plagues Irvine, Calif., Surf-Wear Maker.: By Tiffany Montgomery, The Orange County Register, Calif. Knight Ridder/Tribune Business News Aug. 30--Marvin Winkler toyed with buying the Anaheim Angels and Mighty Ducks, hyped plans for an indoor mountain called Gotcha Glacier and started Bluetorch, an extreme-sports media company that crashed...; Tags: brand, Branding, California, Cooper, finance, industry, MARKETING, Orange PCS, president, SALES, Strategy; Research articles 2002-08-30
Cadillac, Other Auto Firms Offer Models for Less Than $30,000.: By Elizabeth Aguilera, The Orange County Register, Calif. Knight Ridder/Tribune Business News Feb. 22--Luxury cars evoke images of soft leather, superb styling, smooth rides -- and a shocking sticker price. But that's not always the case anymore. Now, buyers...; Tags: BMW AG, brand, Branding, Cadillac, car, General Motors Corp., Jaguar, Land Rover, MARKETING, Orange PCS; Research articles 2002-02-22
Lincoln Mercury Looks to the Future.: By Elizabeth Aguilera, The Orange County Register, Calif. Knight Ridder/Tribune Business News Feb. 7--Lincoln Mercury dealers say they don't just have a past anymore -- they also have a future. Since Ford Motor Co.'s announcement three weeks ago that it ...; Tags: brand, Branding, Ford Motor Co., MARKETING, Orange PCS; Research articles 2002-02-07
Rivals.com Hosts Online Contest with Buick to Attract College Football Fans and Increase Buick Brand Awareness: Business/Sports Editors SEATTLE--BUSINESS WIRE--Oct. 2, 2000 Rivals.com (www.rivals.com), a leading online network of sports team and affinity channels and the "stickiest" sports news site for 13 consecutive months according to the Nielsen//NetRatings at-home user data, today announced that Buick selected Rivals.com to help build brand awareness of the...; Tags: advertisement, brand, Branding, Buick, General Motors Corp., INTERNET, MARKETING, network, Orange PCS, Rivals.com; Research articles 2000-10-02
Consolidated Markets, Brand Competition, and Orange Juice Prices: This paper examines how consolidation in the marketing system affects prices for orange juice. It isolated the pricing behavior of brand marketers, wholesalers, and retailers by observing the retail prices for specific orange juice products, including leading national brands and private label brands, in 54 U.S. markets over a 1-year...; Tags: Orange PCS, Brand, Branding, Marketing; White papers 2002-06-01
INDIA: FRANCE TELECOM, ORANGE DEAL NOT TO AFFECT INDIA.(Brief Article): According to the Economic Times of India (May 31), the move by France Telecom to buy-out Orange is not expected to have an impact on the brand in India, since the marketing and the ownership of the brand for Asia would continue to be with Hutchison T...; Tags: brand, France Telecom, Hutchison, Orange PCS; Research articles 2000-06-01
Orange strategy announcements: build data revenues, brand handsets.: EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/; Tags: brand, handset, Orange PCS, strategy; Research articles 2003-06-26
If I got my hands on South West Trains ... I'd pull the communication cord says Jeremy Dale, brand marketing director at Orange who endures the service each day. (In an Ideal World): I think South West Trains SWT has a tremendous opportunity staring it in the face. It has its most valuable customers interacting with the brand every single working day for a significant period of time. It could be using this time to build relati I...; Tags: brand, Orange PCS; Research articles 2003-02-01
Boeing CEO Warns McDonnell Douglas Workers to Improve Profits.(Originated from The Orange County Register, Calif.): LOS ANGELES--Mar. 19--Boeing Chief Executive Officer Phil Condit offered a tough goal Tuesday for Douglas Aircraft in Long Beach: Improve profits or kiss your brand goodbye. LOS ANGELES--Mar. 19--Boeing Chief Executive Officer Phil Condit offered a tough goal Tuesday for Douglas...; Tags: Boeing Co., brand, Orange PCS; Research articles 1997-03-19
Batchelor's full of zest for Orange: Elen Lewis meets the vice president worldwide brand at Orange, Alex Batchelor, and discovers that his enthusiasm for mobile telephony is bearing fruit for the company: There are three of us in this interview-myself, Alex Batchelor, vice president worldwide brand of Orange and his phone. Batchelor loves talking about his phone--in fact, he tells me, he's got 11 different ones on his desk. Then he shows me his mobil There are...; Tags: brand, mobile, Orange PCS, phone, telephony; Research articles 2004-11-01
Church & Dwight to Acquire Orange Glo International for $325 Million Brands Include OxiClean, Orange Glo and Kaboom Products: PRINCETON, N.J. -- Church & Dwight Co., Inc. (NYSE:CHD), makers of Arm & HammerR products, today announced a definitive agreement to acquire Orange Glo International, Greenwood Village, CO. for $325 million in cash. The transaction, which is subject to regulatory and other customary approvals, is expected to close during the...; Tags: brand, Orange PCS; Research articles 2006-07-17
France Telecom services rebranded as Orange.: PARIS--France Telecom said it will rebrand its mobile service brands in France, Itineris, Ola and Mobicarte, with the Orange brand. Along with the June 21 rebranding, new services will be offered, including international roaming for all users. PARIS--France Telecom...; Tags: brand, France Telecom, Orange PCS; Research articles 2001-06-18
Orange brand is back.: Byline: Michael Sainsbury Byline: Michael Sainsbury; Tags: brand, Orange PCS; Research articles 2006-06-05
Hutch may replace Orange as brand name.: Byline: Rajeshwari Adappa Thakur Byline: Rajeshwari Adappa Thakur; Tags: brand, brand name, Orange PCS; Research articles 2005-09-28