Philips Electronics N.V.

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brand and philips electronics n.v. - All News and Analysis

• HLL, Philips make a brand impact with consumers.

  - 2006-05-01

  Byline: Irshad Daftari Byline: Irshad Daftari

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• Philips plugs into a brand recharge.

  - 2006-01-25

  Jan. 25--MUMBAI, India -- Seventy-year-old Philips India, the company that brought the radio to India, has reinvented itself as a contemporary brand and is trying to reclaim its lost position among the top five brands in the fiercely competitive cons Jan. 25--MUMBAI, India -- Seventy-year-old Philips...

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• China aims to build its consumer appeal.(customer relations)

  - 2005-08-01

  Byline: Robert Grace Chinese corporations face a huge task in trying to build brands that will gain global acceptance, said two senior officials with Philips Design, a unit of Dutch multinational Royal Philips Electronics NV that has extensive exp Byline: Robert Grace ...

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• Philips Launches New Wave of Brand Advertising Campaign; Innovative Campaign Continues to Promote Image of Healthcare, Lifestyle and Technology Company and 'Sense and Simplicity'

  - 2005-05-16

  NEW YORK -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the launch of the second wave of its brand campaign based on the concept of 'Sense and Simplicity'. The advertisements are designed to give customers a distinctive image of a sharper, more focused enterprise, which - throughout its...

  Tags: brand, brand advertising, health care, Philips Electronics N.V.

• PHILIPS CMO VISITS CHINA

  - 2004-09-29

  AsiaInfo Services 09-29-2004 Philips CMO Visits China BEIJING, Sep 29, 2004 SinoCast via COMTEX -- Andrea Ragnetti, the global CMO of Royal Philips, paid a visit to Beijing on September 24 after Philips released its new brand orientation, sen AsiaInfo...

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• PHILIPS CHINA INVESTS USD80MLN IN BRAND RELOCATION

  - 2004-09-20

  AsiaInfo Services 09-20-2004 Philips China Invests USD80mln in Brand Relocation CHINA, Sep 20, 2004 SinoCast via COMTEX -- Zhang Yue, president of PhilipsChina, announced on September 15 that the company planned to invest over USD 80 million AsiaInfo Services...

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• NEWS BRIEFS: FREUDENBERG ACQUIRES O-CEDAR BRANDS...GILLETTE PARTNERS WITH NASCAR, DRIVERS...PHILIPS UNIT REFINES NORTH AMERICA FOCUS.

  - 2003-12-08

  FREUDENBERG ACQUIRES O-CEDAR BRANDS FREUDENBERG ACQUIRES O-CEDAR BRANDS

  Tags: brand, Gillette Co., NASCAR, Philips Electronics N.V.

• Spots: Sonicare.(News)(Philips Oral Healthcare ad for Sonicare Elite)(Brief Article)

  - 2003-05-05

  Philips Oral Healthcare breaks a 30-second ad today for super-premium-priced Sonicare Elite, the brand's first new product in 10 years. The ad also marks the first work for the ... Philips Oral Healthcare breaks a 30-second ad today for super-premium-priced Sonicare Elite, the brand's first new...

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• 3-D trade marks: Ravinder Chahil from Bird & Bird law firm examines the court case between Philips and Remington and unravels the limits of shape protection under the trade marks directive. (Brand Papers)

  - 2002-08-01

  When the European Union passed the Trade Marks Directive in 1989, one of its principal purposes was to harmonise the laws of the EU member states. It also created a change in what the law would allow to be a registered trade mark. Gone was the strai ...

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• Lighting Products Firm in Thailand to Launch Campaign among Youth.

  - 2002-02-28

  By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 28--Philips Lighting Thailand will launch a new campaign aimed at children and teenagers in a bid to build brand loyalty and awareness among the young generation. Watit Tamavimok, general manager...

  Tags: Bangkok Post, brand, Branding, MARKETING, Philips Electronics N.V., Thailand