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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Buffing-Up The Brand - Playboy and Martha Stewart Living revamp
- Byline: CABLE NEUHAUS Editor-in-Chief cneuhaus@mediacentral.com
- Research articles 2002-11-01
- ON24 Video Investor Alert: ON The Move: Playboy.com Pres.: Name Brands Work for Broadband
- President Larry Lux talks about the Juniper Media Forum, and says you must have entertaining content to be in the Entertainment business.
- Research articles 2001-03-02
- Look for Brand Related Contest Opportunities
- Sweepstakes still pull in huge numbers for circulators, but many readers consider them suspect. So instead of using sweeps, Playboy is using brand-related contests. "We think of what the brand has to offer that's appealing," says Phyllis Rotunno, vice president-subscription circulation. Contest prizes include brand-related items such as tickets to...
- Research articles 1999-10-01
- Playboy looks to Internet, TV in search for profits.(Playboy Enterprises Inc.)(Brief Article)
- Playboy Enterprises Inc. is spreading its bets acrosss videos, cable television, Internet adult entertainment and online gambling. ``With new platforms like video on demand coming on stream, those companies with a strong brand identification and th Playboy Enterprises Inc. is spreading its bets acrosss...
- Research articles 2001-05-21
- Real Media To Represent Playboy.com; Top International Lifestyle Site Chooses the Only Internet Ad Company that Protects their Brand and User Data
- Business Editors
- Research articles 2001-06-05
- Playboy Buys Out Pair of Rival Nets.(Hot Network, Hot Zone)(Brief Article)
- Further consolidating the adult pay-per-view programming business, Playboy Enterprises Inc. last Monday acquired the television assets of Califa Entertainment Group -- including the explicit Hot Network and cable-edited adult service the Hot Zone - Further consolidating the adult pay-per-view programming business, Playboy Enterprises...
- Research articles 2001-07-09
- AG Worldwide named Playboy brand steward ;In unusual deal, shop gets equity in marketer's Playboy.com unit.(Brief Article)
- Playboy Enterprises International was in need of two things: a corporate marketing strategy and a chief marketing officer. It's found both at AG Worldwide. Under an unusual alliance, the New York-based shop will act as the adult entertainment company Playboy Enterprises International was in need of...
- Research articles 2000-02-21
- People: Kids' SI to Playboy: Publisher brings brand-building skills.(Brief Article)
- It's a leap from associate publisher of Sports Illustrated for Kids to publisher of Playboy, but Gail C. Day says the lure was irresistible. "It's not easy leaving Time Warner Inc. or Sports Illustrated, but it was an opportunity to work fo It's...
- Research articles 2000-01-24
- 8000 Inc. Announces Global Brand Giant Playboy TV as Corporate Sponsor for the 2008 Cannonball 8000 Rally
- LONDON -- Playboy TV UK Confirm it will be Corporate and Lead Sponsor for the Cannonball 8000 London to Rome Rally via Cannes Commencing on the 19th of September 2008
- Research articles 2008-06-03
- Condom kingdom - Playboy brand of condoms
- Playboy, which already lends its name to apparel and other goods, has signed an agreement with an international conglomerate in Malaysia to manufacture and market Playboy prophylactics. Explains Playboy Enterprises' Robert Beleson, "Condoms are a natural product extension for us."
- Research articles 1993-04-15
Additional Resources
- Coty and Playboy Announce Fragrance License Agreement.
- NEW YORK, February 29 /PRNewswire/ -- - Iconic Lifestyle Brand to Collaborate with World's Largest Fragrance Company on New Men's Product Coty Inc., a leader in global beauty and the world's largest fragrance company, announced today that it has...
- Research articles 2008-02-29
- It's not the size of your brand equity - it's how you use it.
- Byline: Ingrid Fetell Jan 04, 2006 (Marketing - ABIX via COMTEX) -- Marketers should not ignore the importance of brand equity. It can be used to measure the value...
- Research articles 2006-01-04
- Playboy.com Expands eCommerce Operations with Demandware Platform
- PALM DESERT, Calif. -- Demandware (www.demandware.com) announced today that Playboy.com has expanded its eCommerce operations with the successful launch of ShoptheBunny.com and the relaunch of PlayboyStore.com on the Demandware eCommerce platform. The sites support Playboy.com's strategy to leverage the strength of the Playboy brand and extend the reach of its...
- Research articles 2007-02-13
- MBf USA, Inc and Playboy Enterprises reach agreement to end licensing arrangement
- ITASCA, Ill.--BUSINESS WIRE--Nov. 14, 1996-- MBf USA To Exit Condom Business By June 30, 1997 MBf USA, Inc. (The Nasdaq SmallCap Stock Market: MBFA) ("The Company") announced its arrangement with Playboy Enterprises, Inc. ("Playboy") to terminate their...
- Research articles 1996-11-14
- Playboy Q3 2009 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Our first question will come from David Bank from RBC Capital Markets. David Bank - RBC Capital Markets Thank you. Good morning and thanks for all the color. A couple of questions -- first off, can you talk about -- I guess for the...
- Earnings calls 2009-11-05
- Magazine Machinations: The Surprise and Angst of Going Digital
- The bankruptcy of Reader's Digest is yet another reminder of the magazine industry's weighty dilemma: Much of its branded print content is devaluing faster than it can be exploited online. As some general interest publications fall away and some savvy niche titles thrive on the Web's long tail, the search...
- Blog posts 2009-08-25
- Hotels, clubs drive Playboy.(Playboy Enterprises Inc.)(Brief Article)
- UBS Warburg analyst Lucas Binder initiated coverage on Playboy Enterprises Inc. with a "buy" rating and a $17.50 price target, noting that increased licensing deals and the company's efforts to leverage the Playboy brand should lead to im UBS Warburg analyst Lucas Binder initiated...
- Research articles 2005-12-19
- World packaging offers Playboy hearts.(Valentine Profit Preview Part 1)
- PLAYBOY LOVE BITES are heart-shaped tins filled with candy from World Packaging Corp. Under the Last Lix brand, the tins hold five ounces of conversation hearts. The pink and purple tin lids feature the iconic Playboy Bunny logo. ... PLAYBOY LOVE BITES are...
- Research articles 2004-05-01
- Pimlico's ID Wear Acquires Rights To Produce Playboy Denims.
- VANCOUVER, British Columbia - ID Wear, a division of Pimlico Apparel, has obtained the sole license for the manufacture, design and sales of the Playboy brand of high-end denims for the North American ... VANCOUVER, British Columbia - ID Wear, a division of Pimlico...
- Research articles 2005-12-01
- PUTTING MORE PLAY IN PLAYBOY: CALIFORNIA SUNSHINE ACTIVEWEAR GETS LICENSE FOR PLAYBOY ACTIVE LINE.
- Playboy Enterprises Inc. will be getting into the activewear business for fall '99. Playboy has signed a licensing agreement with Los Angeles-based California Sunshine Activewear Inc., to design and manufacture the new Playboy line. "Playboy is a lifestyle-oriented brand with outstanding global ...
- Research articles 1998-11-30
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