Resources
Show All Related Tags
Did you mean
branding (1,743 results), Interbrand (130 results), brand management (49 results), brand equity (39 results), brand loyalty (27 results)more...
Show Fewer Related Tags
Did you mean
branding (1,743 results), Interbrand (130 results), brand management (49 results), brand equity (39 results), brand loyalty (27 results), brand name (18 results), brand strategy (15 results), Brandeis University (14 results), brand image (14 results), Limited Brands Inc. (13 results), brand identity (7 results), Constellation Brands Inc. (7 results), Collective Brands Inc. (6 results), Acuity Brands Inc. (4 results), Chiquita Brands International Inc. (3 results), Spectrum Brands Inc. (3 results), Fortune Brands Inc. (3 results), Chiquita Brands International (2 results), brand advertising (2 results), digital branding (1 results), Castle Brands Inc. (1 results), Brandchannel.com (1 results)fewer...
BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Who?.com: The Race to Build Internet Brands
- The paper reveals that brand building follows a rigorous process in which companies spent considerable time and resources making research-based decisions about their brands. Prospective audiences are carefully analyzed and prioritized, positioning statements, image attributes and key message themes were meticulously crafted to differentiate the brand from the competition and...
- White papers 2004-10-01
- Why Brand When Positioning Will Do?
- From the executive summary: 'The key to a successful marketing campaign is to demonstrate value. This is best done through positioning, and that is equally true in good and bad economic times. Positioning is dynamic and fluid. Yesterday's uniquely positioned is today's commodity provider. Useful positioning describes who the company...
- White papers 2004-02-03
- Positioning a Brand in the Marketplace
- Article focuses on brand positioning. It states that an accurate description of brand captures neither the full weight nor the subtle nuances of brand identity or what it means to position a brand in the marketplace. And it clearly ignores the strong emotional connections that people have with their brands....
- White papers 2003-01-01
- Positioning a Brand in the Marketplace
- This article talks about meaningfully positioning a brand, we need to be clear about why it is important to position a brand-and exactly what a brand is. The reason it is important to position a brand is because of the phenomenon that we at Lippincott & Margulies call BrandwashingSM. Consumers...
- White papers 2003-01-01
- Borrowing From The Big Boys
- The article asserts that defining a positioning strategy is the most critical step in developing a brand. Companies have to foster authentic, well-defined brand positioning. Brand positioning characterizes the way a company wants its target audience to think about its brand. It lays claim to rational and emotional territory on...
- White papers 2003-01-01
- The Personal Brand Statement : Start Here to Position Yourself for Success.
- The article defines the term PBS personal branding statementin which positioning plays a main role. Positioning is a cornerstone of Personal Branding. However, to many independent professionals, positioning and Personal Branding are hazy concepts.The article explains how to create a powerful position to build Personal Brand around - a Personal...
- White papers 2003-01-01
- Successful Brand Repositioning: Aspirations Vs. Achievable Strategies
- Many marketers are rethinking their brand's positioning because competitive pressures, new channels, and changing customer needs have eroded their brands' positions of strength. However, increased marketing expenditures to reposition brands often fail to produce any improvements in either overall image or market share. The experience has shown that companies should...
- White papers 2001-04-01
- Positioning of Store Brands
- The article considers the retailer’s store brand SB positioning problem in a market with two national brand NB competitors. In the context of model, two brands are assumed to be positioned close to each other if the” perceptual” distance between the two brands is small and positioning affects the degree...
- White papers 2001-04-01
- The Strategic Positioning Of Store Brands In Retailer - Manufacturer Bargaining
- This paper argues that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional national brand or a store brand, and if the...
- White papers 2000-11-01
- Is Your Brand A Nuisance?
- Contemporary marketing has been based giving the customer more and more choices. By the early 1970s, with marketers desperate for their brands to stand out amid more choices, the concept of "positioning" rippled through the marketing world. Positioning focused on differentiating a product from its competition, and success came to...
- White papers 2000-08-21
- Your New Brand Image
- In today's selling environment, there is no movement stronger than multichannel marketing. In addition, as catalogers and retailers move to the Web, and Internet companies start using direct mail techniques, branding is more important than ever. Regardless of whether communicating is in print, in a store, or in a digital...
- White papers 2000-07-01
- Positioning Your Online Business As Part Of Your Internet Marketing Plan
- Online business has a place in the e-business pecking order, a certain position in people's minds. However, if the company's mind position is only "pretty good," the chances are that visitors will never return. Industries spend millions of dollars to position themselves. For positioning a business with little or no...
- White papers 2000-05-01
Additional Resources
- Bold and beautiful; Enliven your wardrobe with cheerful, easy-to-wear pieces
- Mix, don't match, super-saturated hues A painterly silk blouse from Shin Choi ($228; shinchoi .com) gets creativity flowing. A trend worth trying: a ip-dyed dress like this silk one from INC International Concepts($119; macys.com for stores). Infuse color and shape into light-weight dresses with...
- Articles 2008-07-01
- Encore Re-Brands to Emphasize Leadership Position in Electronic Discovery; Now Known as Encore Discovery Solutions
- Encore Legal Solutions, a leading nationalprovider of electronic discovery and related services, announced today thatit has changed its name to Encore Discovery Solutions. The new name andbrand, including a revised logo, tagline and website, are designed tobetter reflect the company's position as a knowledge-based leader ofelectronic discovery services. "We retained...
- Articles 2008-06-26
- U.S. Dry Cleaning First National Dry Cleaning Chain Continues Aggressive Acquisition Pace
- NEWPORT BEACH, Calif. -- U.S. Dry Cleaning Corporation (OTCBB:UDRY), the nation's first consolidator of dry cleaning businesses, continued its aggressive acquisition pace, announcing today the completion of its acquisition of Caesars Cleaners. Previously owned by Jack Robinson and Theresa Paulette Winn, Caesars Cleaners is well known and respected for its...
- Articles 2008-06-25
- ViryaNet Announces New VP Marketing; Ed Krufka to Focus on New Marketing Methods
- SOUTHBOROUGH, Mass. -- ViryaNet Limited (OTC BB: VRYAF.OB), a leading provider of software applications that automate business processes for field service management, today announced the promotion of Edward Krufka to the position of VP Marketing. Reporting to Jeff Oskin, chief operating officer, Mr. Krufka will oversee all aspects of the...
- Articles 2008-06-25
- William Blair & Company Initiates Coverage of The Knot, Inc. With Outperform Rating
- CHICAGO -- William Blair & Company initiated research coverage of The Knot, Inc. (Nasdaq: KNOT) ($10.40), a leading life-stage media company providing relevant content and planning tools for to-be-weds, newlyweds, and expectant parents through its online and offline brands, with an Outperform rating and Aggressive Growth company profile. ...
- Articles 2008-06-25
- Kids Battle Bullying Through Fashion
- No child deserves to be bullied, yet oneout of every seven children in the U.S. suffer this aggressive behavior.Now children and their parents can spread the positive message of kindnessand friendship by wearing and sharing the "Be Buddies, Not Bullies" tees.Produced by the fun and insightful kid-designed clothing brand, verymeri,the...
- Articles 2008-06-25
- Collective Brands Senior Vice President and Chief Financial Officer Rick Porzig to Retire
- Collective Brands, Inc. (NYSE: PSS) todayreported that Senior Vice President and Chief Financial Officer Ullrich"Rick" E. Porzig has announced his retirement. Porzig, 62, has served theCompany for more than 14 years in positions of increasing responsibility infinance functions. "Rick is a highly-respected leader who has made numerous meaningfulcontributions to...
- Articles 2008-06-25
- Consumers Want to Talk to Brands, Finds ExpoTV Survey
- Survey Shows that Willingness to Engage With and Listen to Consumers Increases Brand Advocacy NEW YORK -- Fifty-five percent of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV, exploring how direct consumer engagement creates brand advocacy. The survey also revealed that...
- Articles 2008-06-25
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- Revolutionary Manufacturing
-
Get inside Intel's advanced manufacturing processes, including research and development, wafer fabrication, and boards and semi-conductor manufacturing.
- Read how Intel is precision tuning fast, smart, more energy-efficient technologies >>
- Revolutionary Manufacturing
-
Get inside Intel's advanced manufacturing processes, including research and development, wafer fabrication, and boards and semi-conductor manufacturing.
- Read how Intel is precision tuning fast, smart, more energy-efficient technologies >>
- Dell: Built to fit your business needs.
-
Powerful, Dell is built to fit your business needs Customized systems, experts trained in small business, 24/7/365 support, and powerful, reliable technology. Dell, big results for small business.
- Learn More >>
