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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Antiperspirant and deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette.
- ANTIPERSPIRANT AND deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette. The p ANTIPERSPIRANT AND deodorant brands Right Guard,...
- Research articles 2006-02-24
- Cotelligent Signs Divestiture Agreement With Skyview Capital; Sale of IT Services Business Is Final Step In Transformation To Narrowcasting Under Watchit Media, Inc. Brand
- SAN FRANCISCO -- Cotelligent, Inc. (OTCBB: CGZT) announced today the signing of a definitive agreement to divest its remaining IT services and solutions business to FastTrack, LLC, an affiliate of Beverly Hills, California private equity firm Skyview Capital, LLC. The purchase price is comprised of $2.8 million in cash to...
- Research articles 2005-04-07
- CADBURY SCHWEPPES PLC - Acquire remaining 55% stake in DPSUBG.
- IMMEDIATE RELEASE 25 April 2006 ...
- Research articles 2006-04-25
Additional Resources
- Green Mountain Coffee Roasters Announces Asset Purchase Agreement for Acquisition of the Tully's Coffee Brand and Wholesale Business
- West Coast Acquisition to Accelerate GMCR's Geographic Expansion Plans Company Intends to Leverage Full Potential of Complementary Tully's brand to drive Keurig([R]) Single-Cup Brewing system penetration across North America WATERBURY, Vt. -- Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) announced today that the Company has executed an Asset...
- Research articles 2008-09-15
- Green Mountain Coffee Roasters, Inc. (GMCR) completed the acquisition of the Tully's Coffee brand and wholesale coffee business from Tully's Coffee Corp. for the purchase price of $40.3 million.(MERGERS & ACQUISITIONS)(Brief article)
- GREEN MOUNTAIN COFFEE ROASTERS, INC. GMCR completed the acquisition of the TULLY'S COFFEE brand and wholesale coffee business from Tully's Coffee Corp. for the purchase price of $40.3 million. Tully's retail locations will continue to operate under license and supply agreements with GMCR. The...
- Research articles 2009-04-06
- Morgans Hotel Group Co. Closes Acquisition of Scottsdale, Arizona Hotel; Company to Re-Brand and Reposition Hotel as Mondrian Scottsdale
- NEW YORK -- Morgans Hotel Group Co. (NASDAQ: MHGC), a fully integrated hospitality company that operates boutique hotels in gateway cities under well-known brands such as Delano and Mondrian, today announced the closing of its acquisition of the 194-room Mondrian Scottsdale, formerly known as the James Hotel. The final purchase...
- Research articles 2006-05-04
- a21 Acquires Ingram Publishing Limited; New Subscription Offering, Solid Royalty-Free Brand and European Presence Are Keys to Purchase
- JACKSONVILLE, Fla. -- a21, Inc. ("a21") (OTCBB: ATWO), a leading online digital content marketplace for creative professionals, today announced it has acquired Ingram Publishing Limited, a UK-based provider of subscription, CD and individual Royalty-Free images as well as vector graphics and fonts, vehicle outline templates, and print price guides for...
- Research articles 2005-10-12
- Running Price Promotions
- When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...
- Articles 2007-05-15
- Northland Cranberries, Inc. To Purchase Juice Division Of Seneca Foods Corp.
- Northland Cranberries, Inc., manufacturer of Northland brand 100% juice products and the world's largest cranberry grower, has signed a letter of intent to purchase the juice division of Seneca Foods Corporation. The final purchase price is expected toNorthland Cranberries, Inc., manufacturer of Northland brand 100% juice...
- Research articles 1998-08-24
- Brand Value: Who determines it and how?
- This article is about realisation that each person in the market actually wants to form a relationship with a company, even if it is only a trivial purchase. That relationship is formed with what is called as the brand, and different people will develop a different type of relationship with...
- White papers 2003-01-01
- Northland Cranberries, Inc. To Purchase Juice Division Of Seneca Foods Corp.
- Northland Cranberries, Inc., manufacturer of Northland brand 100% juice products and the world's largest cranberry grower, has signed a letter of intent to purchase the juice division of Seneca Foods Corporation. The final purchase price is expected Northland Cranberries, Inc., manufacturer of Northland brand 100%...
- Research articles 1998-08-24
- A Joint Framework For Category Purchase And Consumption Behavior
- This article proposes a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the model, households derive utility from consumption,...
- White papers 2003-01-01
- Brand Resilience
- Resilience is one of the most important traits a successful human can have. It can also work for business brands, argue Booz Allen Hamilton consultants Nikhil Bahadur and John Jullens in strategy+business more or less a Booz house organ. In New Life for Tired Brands, they start with a mini-study...
- Blog posts 2008-07-14
- Pricing Your Products and Services
- Although pricing can be one of the most difficult marketing decisions, the basic process is straightforward—calculating your costs; estimating the benefits to customers and the limits on how much they're willing to pay; and comparing your products, services, and prices to others that are similar. What You Need to...
- Articles 2007-11-28
- Sears goes to Lands' End in search of brand appeal - Statistical Data Included
- HOFFMAN ESTATES, ILL. -- Sears' purchase of Lands' End gives the company a real shot at actually hitting the elusive target of improving soft lines sales, and many in the industry believe it will be a bull's eye. The company announced in mid-May its intent to purchase Lands' End for...
- Research articles 2002-06-10
- Mercedes Benz sees Resurgence in Luxury Brand Car Auto Sales
- MONTVALE, NJ – With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA MBUSA vice president of marketing Stephen Cannon during an address to the International Advertising...
- News items 2009-10-21
- Iconix Brand Group and The Warnaco Group, Inc. Announce Definitive Agreement for Iconix to Purchase Ocean Pacific Brand from Warnaco
- * Purchase price to be $54 million; transaction expected to close in November 2006
- Research articles 2006-10-31
- Iconix Brand Group Acquires RAMPAGE® Brand
- NEW YORK -- Iconix Brand Group, Inc. (NASDAQ: ICON), formerly Candie's Inc. ("Iconix" or the "Company"), announced today that it has purchased RAMPAGER, a leading brand of contemporary women's apparel and accessories, from Rampage Clothing Company. The Rampage brand is sold worldwide through better department stores in the United States...
- Research articles 2005-09-19
- AGF COMPLETES ACQUISITION OF GLOBAL STRATEGY, Company Grows to More than $34 billion in Assets and 72 Funds.
- TORONTO, Nov 20, 2000 AGF Management Limited today announced completion of the acquisition of 100 per cent of the outstanding shares of Global Strategy Holdings Inc. for a total purchase price of $438 million. The purchase price was paid 75 per cent in cash...
- Research articles 2000-11-20
- Giant Industries, Inc. Announces Purchase of Seven Retail Units in New Mexico
- SCOTTSDALE, Ariz.--BUSINESS WIRE--May 30, 1996--Giant Industries, Inc. (NYSE: GI) announced today that it has signed an agreement with Diamond Shamrock, Inc. to purchase seven retail units located in northwestern New Mexico. The purchase price of the seven units, all of which are located in the Company's primary market area,...
- Research articles 1996-05-30
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