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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Elder Auto bucks trend with four new dealerships.(News)
- Byline: Chad Halcom Troy-based Elder Automotive Group has opened three dealerships in Southeast Michigan and one in Florida since the beginning of the year, mostly in a push to give Elder's car brands more visibility and independence. But in an industry...
- Research articles 2007-06-25
- Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.
- M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in FranceC1994-2007 M2 COMMUNICATIONS LTD RDATE:11012007 LONDON/SAN FRANCISCO - Amobee Media Systems today...
- Research articles 2007-01-11
- The Truth About Cars Website Names Its Ten Worst Automobiles for 2006
- PROVIDENCE, R.I. -- The Truth About Cars website TTAC has revealed the ten winners of its first annual "Ten Worst Automobiles Today" awards. According to the site's readers, the very worst vehicles sold in America today areC* GM's minivans. For voting purposes, TTAC lumped all four of GM's virtually...
- Research articles 2006-11-08
- Zampatti revs up car showing.
- Oct 10, 2006 (Ragtrader - ABIX via COMTEX) -- Zimmerman Wear recently formed a partnership with bedding brand Sheridan. Retail analyst Brian Walker expects partnerships between lifestyle and fashion brands to become more common. Walker says designers realise that they need to offer the...
- Research articles 2006-10-10
- GM has no plans to drop Hummer and Saab: exec
- NEW YORK AFP — Struggling automaker General Motors has no plans to drop its Hummer and Saab brands despite pressure to cut down its brand portfolio, a senior executive said. Hummer and Saab are "intrinsically woven" into GM's global strategy, Mark LaNeve, head of North American sales and marketing,...
- Research articles 2006-03-27
- Cadillac.com Seen as the Cadillac of Luxury Auto Sites By Visitors, Reports Keynote
- SAN MATEO, Calif. -- Keynote Systems (Nasdaq: KEYN): --Cadillac Tops Keynote Customer Experience Rankings for Luxury Auto Web Sites --Lexus Site Best at Driving Customers to Dealerships --Saab Web Site Accelerates the Automaker's Brand Appeal --Jaguar and Lincoln Lead Industry in Site Reliability and Responsiveness ...
- Research articles 2006-02-07
- Cadillac, Chevrolet, Hummer and Saab brands continue global growth
- Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1 percent) and Saab (up 1.4 percent), as...
- Research articles 2005-11-22
- Cadillac, Chevrolet, Hummer and Saab brands continue global growth
- Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1...
- Research articles 2005-11-22
- Midsize category battles some giant-size problems; Every carmaker needs strong entry but few succeed to differentiate their offerings.
- Byline: NICK LICO A commercial for the Saab 9-3 shows a business traveler trying to find his rental car. He presses the key fob as he walks past row upon row of black, similarly styled sedans until a light-colored 9-3 convertible catches his eye....
- Research articles 2005-04-11
- Branding with best interests at heart? Do corporations really know what is best for us or is this style of branding at odds with the philosophy of consumerism? Joanna Doonar investigates responsible branding
- As Saab considers putting breathalysers in its car keys and McDonald's issues pedometers with its adult Happy Meals, the move by brands to make their products more responsible is a rising phenomenon. But should brands be taking more responsibility for consumer's behaviour? Although still a prototype, Saab's alcolock,...
- Research articles 2004-07-01
- GM unveils Saab car and Hummer pickup
- General Motors Corp., which is expanding sales of luxury vehicles to bolster profits, unveiled a Saab small car and Hummer prototype pickup truck, both of which it plans to show at this month's Los Angeles Auto Show. The world's largest automaker is trying to tap into growing demand...
- Research articles 2003-12-11
- Global Drive
- General Motors will begin meetings this month that could lead to global strategic templates for its Cadillac, Chevrolet, Saab and, possibly, Opel brands, creating a single cohesive message for each that will be used worldwide. With growth prospects in the mature U.S. market stymied by competition (see Auto Focus, page...
- Research articles 2000-01-24
- Changing direction: eight major auto brands changed slogans and/or marketing strategies in 1997
- It seems that a model year doesn't go by without a gaggle of companies restaging their brand strategies; this in the most expensive category, short of housing, in which consumers shop. In other words, why is it so difficult to say what Mercury is or what Acura means? ...
- Research articles 1998-01-05
- Two ways to change gear; old-established American car firms are growing through fancy and frantic acquisitions; the upstart Japanese by building brands from scratch. (editorial)
- Old-established American car firms are growing through fancy and frantic acquisitions; the upstart Japanese by building brands from scratch BEATEN by its arch-rival, Ford, in the hunt to buy Jaguar, General Motors has grabbed a consolation prize-a 50% stake in the loss-making car...
- Research articles 1989-12-23
- Mexico: GM launches Saab brand.
- Mexico, Jul 5, 2001 Mexico, Jul 5, 2001
- Research articles 2001-07-09
- Newgen Results Corporation Teams With Saab to Boost Service Revenues and Brand Loyalty; Saab to Recommend Use of Newgen CRM System in More Than 200 Dealerships Nationwide
- Business Editors & High-Tech/Automotive Writers
- Research articles 2000-02-22
- Koenigsegg secures Saab funds
- Koenigsegg Automotive, the high-performance sportscar maker, is poised to announce additional funding behind its purchase of Saab Automobile after weeks of uncertainty over the deal.The tiny Swedish manufacturer, which makes ?1m ($1.4m) "supercars" with a maximum speed of up to 245mph, has been scrambling to secure fresh investment to...
- External links 2009-09-07
- GM Could Drop Saab and Maybe Saturn, to Win Bailout
- GM appears ready to drop the Saab brand at last, after close to 20 years of seemingly saving Saab for a rainy day, while GM tinkered with Saab marketing and Saab products. by Jim Henry
- Blog posts 2008-12-03
- JAGUAR, VOLVO AND SAAB MOVE ONTO GLOBAL TRACK: EURO BRANDS DEFY INDUSTRY TRADITION WITH NEW CAMPAIGNS.
- Three European car marketers are working on global campaigns, efforts that would seem to defy industry tradition. Three European car marketers are working on global campaigns, efforts that would seem to defy industry tradition.
- Research articles 1998-09-14
Additional Resources
- Saab says Goodbye to General Motors as it's sold to Koenigsegg
- Well, it's official. Zurich. General Motors Co. today confirmed it has signed a stock purchase agreement with Koenigsegg Group AB regarding the sale of 100% of the shares of Saab Automobile AB. The deal is expected to conclude in the next months and will then secure Saab's future. Saab Automobile...
- News items 2009-08-18
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