<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[brand and saab Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+and+saab.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand and saab]]></description>
	<s:counts start="0" returned="20" found="21" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Blow for GM as Swedes pull out of Saab talks]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-368184.html]]></link>
		<description><![CDATA[ General Motors has failed for the second time in two months to sell a lossmaking brand to outside investors after a Swedish consortium pulled out of talks to buy Saab, the premium car marque, from the US carmaker.Fritz Henderson, GM chief executive, said the company was "disappointed" by the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 24 Nov 2009 18:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/koenigsegg.html"><![CDATA[Koenigsegg]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/company+news.html"><![CDATA[Company News]]></category>
		<category domain="http://resources.bnet.com/topic/government+news.html"><![CDATA[Government News]]></category>
		<category domain="http://resources.bnet.com/topic/joint+ventures.html"><![CDATA[Joint Ventures]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/summits+%2526+talks.html"><![CDATA[Summits & Talks]]></category>
		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Saab Sale Collapses as Buyers Back Out]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14028_23-367989.html]]></link>
		<description><![CDATA[By Kevin Krolicki and David BaileyDETROIT (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - A deal for General Motors Co GM to sell its Saab brand collapsed on Tuesday when the buyer pulled out in a move that threatens the Swedish luxury brand with closure.GM had been aiming to close a deal by the end...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Tue, 24 Nov 2009 12:00:55 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/oukbs.html"><![CDATA[Oukbs]]></category>
		<category domain="http://resources.bnet.com/topic/penske+automotive+group+inc..html"><![CDATA[Penske Automotive Group Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PAG</category>
		<category domain="tickers">GMGMQ,PAG</category>
	</item>
	<item>
		<title><![CDATA[Koenigsegg secures Saab funds]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F73bab98c-9bd3-11de-b214-00144feabdc0.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ Koenigsegg Automotive, the high-performance sportscar maker, is poised to announce additional funding behind its purchase of Saab Automobile after weeks of uncertainty over the deal.The tiny Swedish manufacturer, which makes ?1m ($1.4m) "supercars" with a maximum speed of up to 245mph, has been scrambling to secure fresh investment to...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 07 Sep 2009 14:24:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/koenigsegg.html"><![CDATA[Koenigsegg]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/company+news.html"><![CDATA[Company News]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
	</item>
	<item>
		<title><![CDATA[GM Could Drop Saab and Maybe Saturn, to Win Bailout]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000427/gm-could-drop-saab-and-maybe-saturn-to-win-bailout/]]></link>
		<description><![CDATA[GM appears ready to drop the Saab brand at last, after close to 20 years of seemingly saving Saab for a rainy day, while GM tinkered with Saab marketing and Saab products. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Dec 2008 05:40:37 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/saturn.html"><![CDATA[Saturn]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Elder Auto bucks trend with four new dealerships.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200706/ai_n20123432]]></link>
		<description><![CDATA[Byline: Chad Halcom    Troy-based Elder Automotive Group has opened three dealerships in  Southeast Michigan and one in Florida since the beginning of the year,  mostly in a push to give Elder's car brands more visibility and  independence.    But in an industry...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/dealership.html"><![CDATA[dealership]]></category>
		<category domain="http://resources.bnet.com/topic/florida.html"><![CDATA[Florida]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="tickers">F</category>
	</item>
	<item>
		<title><![CDATA[Amobee launches mobile advertising trial with Orange in France; Brands including Coke, and Saab participate in the first "advertising-funded" mobile content trial in France.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200701/ai_n19662036]]></link>
		<description><![CDATA[M2 PRESSWIRE-11 January 2007-Amobee Media Systems: Amobee launches  mobile advertising trial with Orange in France; Brands including Coke,  and Saab participate in the first "advertising-funded" mobile  content trial in FranceC1994-2007 M2 COMMUNICATIONS LTD    RDATE:11012007    LONDON/SAN FRANCISCO - Amobee Media Systems today...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/france.html"><![CDATA[France]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/orange+pcs.html"><![CDATA[Orange PCS]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Truth About Cars Website Names Its Ten Worst Automobiles for 2006]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_8/ai_n27036689]]></link>
		<description><![CDATA[PROVIDENCE, R.I. -- The Truth About Cars website TTAC has revealed the ten winners of its first annual "Ten Worst Automobiles Today" awards. According to the site's readers, the very worst vehicles sold in America today areC* GM's minivans.  For voting purposes, TTAC lumped all four of GM's virtually...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 08 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/america.html"><![CDATA[America]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/minivan.html"><![CDATA[minivan]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Zampatti revs up car showing.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200610/ai_n17480403]]></link>
		<description><![CDATA[Oct 10, 2006 (Ragtrader - ABIX via COMTEX) -- Zimmerman Wear  recently formed a partnership with bedding brand Sheridan.  Retail  analyst Brian Walker expects partnerships between lifestyle and fashion  brands to become more common.  Walker says designers realise that they  need to offer the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Oct 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[partnership]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/walker.html"><![CDATA[WALKER]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[GM has no plans to drop Hummer and Saab: exec]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200603/ai_n16237611]]></link>
		<description><![CDATA[NEW YORK AFP &#8212; Struggling automaker General Motors has no plans to drop its Hummer and Saab brands despite pressure to cut down its brand portfolio, a senior executive said.  Hummer and Saab are "intrinsically woven" into GM's global strategy, Mark LaNeve, head of North American sales and marketing,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Mar 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Cadillac.com Seen as the Cadillac of Luxury Auto Sites By Visitors, Reports Keynote]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Feb_7/ai_n26752091]]></link>
		<description><![CDATA[SAN MATEO, Calif. -- Keynote Systems (Nasdaq: KEYN):  --Cadillac Tops Keynote Customer Experience Rankings for Luxury Auto Web Sites  --Lexus Site Best at Driving Customers to Dealerships  --Saab Web Site Accelerates the Automaker's Brand Appeal  --Jaguar and Lincoln Lead Industry in Site Reliability and Responsiveness ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/cadillac.html"><![CDATA[Cadillac]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/jaguar.html"><![CDATA[Jaguar]]></category>
		<category domain="http://resources.bnet.com/topic/keynote+systems+inc..html"><![CDATA[Keynote Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/lexus.html"><![CDATA[Lexus]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KEYN</category>
		<category domain="tickers">KEYN</category>
	</item>
	<item>
		<title><![CDATA[Cadillac, Chevrolet, Hummer and Saab brands continue global growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5091/is_200511/ai_n18510575]]></link>
		<description><![CDATA[Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1 percent) and Saab (up 1.4 percent), as...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 Nov 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/cadillac.html"><![CDATA[Cadillac]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Cadillac, Chevrolet, Hummer and Saab brands continue global growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5091/is_200511/ai_n25225757]]></link>
		<description><![CDATA[Michigan Chronicle   11-22-2005   General Motors reported calendar year-to-date sales (January-September) of  7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led  by significant gains in sales for its three luxury and premium brands  Cadillac (up 9.6 percent), Hummer (up 84.1...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 Nov 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/cadillac.html"><![CDATA[Cadillac]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/hummer.html"><![CDATA[Hummer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Midsize category battles some giant-size problems; Every carmaker needs strong entry but few succeed to differentiate their offerings.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200504/ai_n25574569]]></link>
		<description><![CDATA[Byline: NICK LICO    A commercial for the Saab 9-3 shows a business traveler trying to  find his rental car. He presses the key fob as he walks past row upon  row of black, similarly styled sedans until a light-colored 9-3  convertible catches his eye....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Apr 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/carmaker.html"><![CDATA[carmaker]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">F,GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Branding with best interests at heart? Do corporations really know what is best for us or is this style of branding at odds with the philosophy of consumerism? Joanna Doonar investigates responsible branding]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go2028/is_200407/ai_n7462193]]></link>
		<description><![CDATA[As Saab considers putting breathalysers in its car keys and McDonald's issues pedometers with its adult Happy Meals, the move by brands to make their products more responsible is a rising phenomenon. But should brands be taking more responsibility for consumer's behaviour?   Although still a prototype, Saab's alcolock,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jul 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/walker.html"><![CDATA[Walker]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
	</item>
	<item>
		<title><![CDATA[GM unveils Saab car and Hummer pickup]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4188/is_20031211/ai_n11432738]]></link>
		<description><![CDATA[General Motors Corp., which is expanding sales of luxury vehicles to bolster profits, unveiled a Saab small car and Hummer prototype pickup truck, both of which it plans to show at this month's Los Angeles Auto Show.   The world's largest automaker is trying to tap into growing demand...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Dec 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/hummer.html"><![CDATA[Hummer]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Mexico: GM launches Saab brand.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5563/is_200107/ai_n22869606]]></link>
		<description><![CDATA[Mexico, Jul 5, 2001    Mexico, Jul 5, 2001  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Newgen Results Corporation Teams With Saab to Boost Service Revenues and Brand Loyalty; Saab to Recommend Use of Newgen CRM System in More Than 200 Dealerships Nationwide]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Feb_22/ai_59581170]]></link>
		<description><![CDATA[Business Editors & High-Tech/Automotive Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 Feb 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Global Drive]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_4_41/ai_59552807]]></link>
		<description><![CDATA[General Motors will begin meetings this month that could lead to global strategic templates for its Cadillac, Chevrolet, Saab and, possibly, Opel brands, creating a single cohesive message for each that will be used worldwide. With growth prospects in the mature U.S. market stymied by competition (see Auto Focus, page...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jan 2000 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/cadillac.html"><![CDATA[Cadillac]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/chevy.html"><![CDATA[Chevy]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[JAGUAR, VOLVO AND SAAB MOVE ONTO GLOBAL TRACK: EURO BRANDS DEFY INDUSTRY TRADITION WITH NEW CAMPAIGNS.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199809/ai_n25585633]]></link>
		<description><![CDATA[Three European car marketers are working on global campaigns, efforts  that would seem to defy industry tradition.  Three European car marketers are working on global campaigns, efforts  that would seem to defy industry tradition.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Sep 1998 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/volvo.html"><![CDATA[Volvo]]></category>
	</item>
	<item>
		<title><![CDATA[Changing direction: eight major auto brands changed slogans and/or marketing strategies in 1997]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_n1_v39/ai_20121503]]></link>
		<description><![CDATA[It seems that a model year doesn't go by without a gaggle of companies restaging their brand strategies; this in the most expensive category, short of housing, in which consumers shop. In other words, why is it so difficult to say what Mercury is or what Acura means?  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Jan 1998 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/mercury.html"><![CDATA[Mercury]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
