brand and second life

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Are you for real?

Byline: Peter Bray and Yoav Goldberg May 09, 2007 (Ad News - ABIX via COMTEX) -- Sweden is the first country to join popular virtual universe Second Life. It joins brands such as Telstra, Toyota, Adidas and the ABC. Advertisers are interested in virtual...

Tags: Adidas-Salomon AG, brand, Branding, MARKETING, Second Life, Telstra Corp.

Research articles 2007-05-09

PA joins leading retail and higher education brands in new communications medium.

M2 PRESSWIRE-24 October 2006-PA CONSULTING GROUP: PA joins leading retail and higher education brands in new communications mediumC1994-2006 M2 COMMUNICATIONS LTD RDATE:24102006 The global management, systems and technology consulting company PA Consulting Group PA opens its 'virtual' office in the ...

Tags: brand, PA Consulting Group, Second Life, Strategy

Research articles 2006-10-24

Virtual reality: Boots' No7 brand is offering fans of online world Second Life the chance to add a touch of glamour to their Avatars with a virtual make-over.(INTERNATIONAL NEWS)(Brief article)

[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED]

Tags: brand, Second Life, virtual reality

Research articles 2007-10-19

Second Life losing lock on virtual-site marketing; As users and brands head to startups, giant in space starts to seem outdated.(News)

Byline: ANDREW HAMPP Byline: ANDREW HAMPP

Tags: brand, marketing, Second Life

Research articles 2007-07-09

10 brands now in Second Life.(Book of Tens 2006)(Brief article)

1. American Apparel 1. American Apparel

Tags: brand, Second Life

Research articles 2006-12-18

Additional Resources

Knoll Chadwick Chair Achieves SMaRT Sustainable Gold Rating; Knoll Announces Commitment to Provide EPDs for Life and Chadwick Chairs at Greenbuild 2008

SMaRT Sustainable Gold Rating of Chadwick Chair Underscores Knoll Commitment to Sustainable Design BOSTON, Nov. 17 /PRNewswire-FirstCall/ -- Knoll, Inc., a leading designer and manufacturer of branded furniture and textiles recognized for innovation and modern design, has announced that the ChadwickTM task chair has achieved a Sustainable...

Articles 2008-11-17

Levi's® Brand Opens Retail Store in San Francisco's Historic Castro Neighborhood

The company hosts 'People's Premiere' of 'MILK' and makes important grants to Castro nonprofit organizations to celebrate grand opening SAN FRANCISCO, Nov. 10 /PRNewswire/ -- The Levi'sR brand will open its newest U.S. store in San Francisco's historic Castro neighborhood at 525 Castro Street today, November 10....

Articles 2008-11-10

Launch of Revolutionary Service for Archival of Digital Camcorder Footage to Blu-ray Disc or DVD

DULUTH, Ga., Nov. 3 /PRNewswire/ -- Persist Media, Inc., owner of The Photo Archival CompanyR brand (http://thephotoarchivalco.com/), formally unveiled its solution to unlocking millions of hours of video trapped inside today's generation of no-tape camcorders that record to internal hard drive or flash memory. For nearly three...

Articles 2008-11-03

AirClic Named as One of Fastest Growing Technology Companies

Rank as top technology company in Deloitte's Fast 50 Program for Greater Philadelphia Attributed to Five-Year 1,000 Percent Revenue Growth Driven by Vertical Focus, Patented Mobile Technology and Brand Name Customer Signings TREVOSE, Pa., Nov. 3 /PRNewswire/ -- AirClic, a leading mobile applications provider, has been named...

Articles 2008-11-03

The BBC is the biggest joke of all. Bring back Brand

The BBC is taking a firmer line on taste and decency, according to the trustees. If so, it can kiss goodbye to retaining its audience, because, whether the middle-class gentry likes it or not, everyday life in Britain is pretty vulgar - just as it always was. We're the nation...

Articles 2008-11-02

Brand planning your career: in the second of a series examining how business processes can be applied to people development, Mike Barrett and Mark Simmonds look at how product branding is relevant to career development

Life was looking pretty good for Emma: 28 years old, senior brand manager for a major fast-moving consumer goods company, working on Refresshh, a well-known soft drink. She loved marketing, loved her brand, loved her job. But it was time to move on and up. But what will it be?...

Articles 2008-11-01

Jose Cuervo Encourages Consumers to 'Live Notoriously Well' With New Integrated National Marketing Campaign

NEW YORK, Oct. 29 /PRNewswire/ -- Because we have only one life to live, Jose Cuervo, the world's largest producer of Tequila, is asking consumers to "Live Notoriously Well" via a multi-tiered national marketing campaign. This motto and lifestyle are the framework for the brand's new national television creative...

Articles 2008-10-29

Grizzly Adams® Productions Locks Major TV Media Buy on 18 Networks

LOVELAND, Colo., Oct. 23 /PRNewswire/ -- Legendary film and television producer Grizzly Adams Productions has placed a total of 600 television commercials on 18 U.S. cable networks for the month of November, according to Charles E. Sellier, Grizzly Adams president. The 60-second spots will raise awareness of the individual...

Articles 2008-10-23

McCain targets feminists, media

ST. CHARLES, Mo. -- Republican John McCain and his supporters on Monday branded Democrat Barack Obama a liberal and criticized feminists and the media as they rallied their conservative base in Missouri, a hotly contested bellwether state, two weeks before the election. In a stump speech sharpened...

Articles 2008-10-21

General Mills courts Hispanics

MINNEAPOLIS -- General Mills Inc. has launched a yearlong partnership with the Spanish-language Univision Network that executives say will expand the reach of the food maker's Hispanic marketing platform. As part of the program General Mills' Spanish-language lifestyle magazine, Que Rica Vida will debut on television. ...

Articles 2008-10-20

Trouble at the Mansion

His Playboy empire is losing money - and his favourite Playmates are jumping ship. Times are hard for Hugh Hefner. Guy Adams reports from Los Angeles From the day he first picked up a pipe, slipped into a velvet smoking jacket and decided to launch his...

Articles 2008-10-14

Doggone—it's new bangers

[ILLUSTRATION OMITTED] Walls has abandoned its sausage--fixated dog in favour of sentimental family moments in its latest TV campaign. The 20-second ad runs with the brand's new strapline "made with the two finest cuts of pork for sausages" it only uses shoulder and belly and portrays what the...

Articles 2008-10-11

AMBI® Skincare Announces the Winners of the Annual Scholarship in Science & Medicine

AMBIR Celebrates Five Outstanding Women Pursuing Careers in the Fields of Science and Medicine SKILLMAN, N.J., Oct. 6 /PRNewswire/ -- The AMBIR Skincare brand of Johnson & Johnson Consumer Companies, Inc. proudly announces the five winners of the second annual Scholarship in Science & Medicine, a scholarship...

Articles 2008-10-06

The human angle

Name: Jo Daubney Job title: HR director Company name: Young's Seafood Sales: just over 300m [pounds sterling] HQ: Grimsby Employees: 2,000 Interesting fact: Young's Admiral's Pie is the UK's bestselling ready meal--one is eaten every four seconds. ...

Articles 2008-10-04

Longwood Professor's New Book Explores Intersection of Advertising and Social Media

Advertising 2.0: Social Media Marketing in a Web 2.0 WorldGives Marketers and Advertisers a Clear Glimpse of the Industry's Future FARMVILLE, Va., Oct. 1 /PRNewswire/ -- Longwood University today announced a book release by business/marketing faculty member Dr. Tracy Tuten that explores advertising and marketing's new frontier:...

Articles 2008-10-01