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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
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- Diet Pepsi stars in Super Bowl ads.(by Pepsi-Cola Co.)(Brief Article)
- Pepsi-Cola Co. followed nearly two decades of Super Bowl advertising with this year's Diet Pepsi spots featuring P. Diddy and Jackie Chan. Two commercials for the brand, along with a third for Sierra Mist, aired in the first and second quarters of Su Pepsi-Cola Co. followed...
- Research articles 2006-02-01
- Will mLife bring m-success?
- The closely played game on the field was not the only entertaining aspect of the Super Bowl this year as TV viewers again were bombarded with advertising, including a cryptic message from one of the wireless industry's most well-known names to get The...
- Research articles 2002-02-11
- Hyundai is Back in the Super Bowl
- Hyundai will introduce the Genesis Coupe with ads during the Super Bowl in February. The company will need to cram a lot of messages into two 30-second spots, starting with the fact that it's not your father's Hyundai, to coin a phrase. by Jim Henry
- Blog posts 2008-12-29
- The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
- Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum...
- Research articles 2006-01-30
- PEPSI BRAND TAKES A PASS ON SUPER BOWL.
- The streak has ended. For the first time since 1985, Pepsi-Cola Co. won't feature its flagship brand on the Super Bowl despite winning numerous kudos for its previous Super Bowl commercials. The streak has ended. For the first time since 1985, Pepsi-Cola Co. won't...
- Research articles 1999-01-11
Additional Resources
- Risk or Opportunity? PepsiCo Pulls Beverage Ads From Super Bowl
- NEW YORK (AdAge.com) -- PepsiCo is taking a gamble, sidelining its entire beverage portfolio during the Super Bowl and ceding ground to rival Coca-Cola, in the midst of a tough environment for beverages. Following a report in Ad Age that the marketer was considering from the Super Bowl this year,...
- News items 2009-12-17
- Hyundai is Back in the Super Bowl
- Hyundai will have two 30-second commercials for the Genesis Coupe on the Super Bowl in February. The company said on Dec. 29 one ad will feature "precision driving" by a professional racecar driver, with music from classical cellist Yo-Yo Ma. The car will seem to "dance" to the music, the...
- News items 2009-08-07
- Bridgestone Brand To Be Title Sponsor Of Super Bowls XLII And XLIII Halftime Shows
- Bridgestone Brand Will Also Air Two New 30-Second Commercials NASHVILLE, Tenn. & NEW YORK -- Bridgestone Firestone North American Tire, LLC BFNT and the National Football League[TM] NFL today announced an agreement making the Bridgestone brand the title sponsor of the Super Bowl XLII and XLIII "Bridgestone Super Bowl...
- Research articles 2007-11-07
- Advertising Roundup: Super Bowl Audience Declined; Sex Pistol's Butter Ad; BMW Review; Cliff Freeman Gets Airline; More ...
- Super Bowl more expensive for advertisers, got fewer viewers -- NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game. The game got 97 million viewers last year,...
- Blog posts 2009-02-03
- The Pedigree® Brand Brings 'Crazy Pets' to This Year's Super Bowl Party
- Pet Food Brand Airs First-Ever Super Bowl Ad to Encourage Adoption NASHVILLE, Tenn., Jan. 26 /PRNewswire/ -- Super Bowl XLIII is going to the dogs. Well, sort of. While the top two NFL teams will battle it out on the gridiron, PEDIGREER Food for Dogs will join the...
- Research articles 2009-01-26
- Hilfiger hikes ads to new level: first designer to go Super Bowl route.(advertise at Super Bowl, Tommy Hilfiger)(Brief Article)
- FIRST DESIGNER TO GO SUPER BOWL ROUTE For the first time ever, a designer apparel brand will advertise during the Super Bowl. Tommy Hilfiger has bought a 30-second spot at the second half two minute warning during NBC's broadcast of Super Bowl XXXII to tout his...
- Research articles 1998-01-16
- Cadillac put fans in the driver's seat to help select Super Bowl XXXVII MVP, Dexter Jackson; Cadillac combines power and prestige in its partnership with the NFL; Dexter Jackson presented with MVP Trophy and a brand new Cadillac Escalade.
- M2 PRESSWIRE-28 January 2003-GM: Cadillac put fans in the driver's seat to help select Super Bowl XXXVII MVP, Dexter Jackson; Cadillac combines power and prestige in its partnership with the NFL; Dexter Jackson presented with MVP Trophy and a brand new Cadillac EscaladeC1994-2003 M2 COMMUNICATIONS LTD...
- Research articles 2003-01-28
- Bud Light steals A-B's ad thunder at Super Bowl; Top seller gets seven of nine spots-an estimated $18mil of brewer's buy.(Super Bowl XLII)(Anheuser-Busch Companies Inc.)
- Byline: JEREMY MULLMAN Anheuser-busch plans to devote at least seven of its nine Super Bowl spots to Bud Light-believed to be the most ads ever placed behind a single brand in the big game. In the past, the king of beers typically...
- Research articles 2008-01-21
- Harvard Business School Professor Stephen A. Greyser Available for Expert Comment on Super Bowl Advertising
- When is a Super Bowl commercial worth $2.7 million -- and when isn't it, even if a company can afford to pick up the tab? Why does a brand with very high consumer awareness spend so much money on a Super Bowl commercial? Why is a movie opening...
- Research articles 2008-01-31
- Kellogg Grades 2009 Super Bowl Ads, Monster.com Gets A+
- With game day behind us (go Pittsburgh!), we checked back in for the results of the fifth annual Kellogg School of Management Super Bowl Advertising Review. As expected, the panel found that value messages and competitive claims were the order of the day, given the current financial crisis. ...
- Blog posts 2009-02-03
- Baltimore-based Eisner Communications report shows Super Bowl ads'
- Eisner Communications, of Baltimore, a full-service advertising and public relations firm specializing in brand development, yesterday released its annual Super Bowl Ad Survey of 1,000 U.S. adults. It shows that only 7 percent of American adults will watch Super Bowl XXXIX just to see the commercials, 2 percent less than...
- Research articles 2005-02-02
- Frito-Lay Scores In Super Bowl XXXIII With Two New Television Commercials
- Frito-Lay, Inc. announced today that Cracker Jack and new Smokey Red Barbecue Doritos will be the featured snack brands "on the field" this Super Bowl Sunday. The one-time airing of the Cracker Jack ad marks the brand's first time in the Super Bowl commercial line-up,...
- Research articles 1970-01-01
- Time Warner: Super Bowl's home team.(Brief Article)
- With the eyes of sports fans around the country focused on Houston during this week's run-up to Super Bowl XXXVIII, the local Time Warner Cable system is leveraging the hometown event as a means to drive digital penetration and extend its brand by ...
- Research articles 2004-01-26
- Christopher Guest Super Bowl Commercial Gives New Meaning to Nice Pants; Dockers Inaugural Super Bowl Spot Uses Men in Little Black Dresses to Launch New Product Line
- Business/Sports Editors and Advertising/Marketing Writers NOTE TO MEDIA: Photo is available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SAN FRANCISCO--BUSINESS WIRE--Feb. 3, 2002 During the second quarter of Super Bowl XXXVI with a commercial entitled, "Little Black...
- Research articles 2002-02-03
- Super Bowl ads keep recall edge.(Top Spots: Ad Age/IAG's Quarterly Recall Report)(Pepsi Twist spots, which blurred the line between the Osbourne and Osmond clans, achieved brand recall rates about 150% higher than the average spot)
- In summarizing ad recall for the first quarter of 2003, it's tough to look past the Super Bowl. Ads breaking during the Jan. 26 match-up crowned both Intermedia Advertising Group's Top 20 recall and likeability lists and also fared well in their indi In summarizing ad...
- Research articles 2003-04-21
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