Tesco

News & Analysis

brand and tesco - All News and Analysis

• Tesco's Fresh & Easy Enjoying Fruits of Its Summer of Enhancements

  BNET - 2009-09-29

  Fresh & Easy has had a busy summer, as the evidence of its revised website suggests, not to mention a slew of new product introductions and resort to old as well as new media. Revised has a two-fold meaning in this case. On the one hand, the...

  Tags: Food, Brand, Tesco, Media, Retail Company, Retail, Food & Beverage, Advertising & Promotion, Manufacturing, Marketing, Mike Duff

• Fresh Easy's Ford heads Peter Rabbit

  - 2008-02-02

  Children's food brand Peter Rabbit Organics has appointed former Tesco Fresh & Easy Neighborhood Market operations manager Ben Ford as its new chief executive. Ford has spent the past two years in Tesco's international division, working on the launch of the retailer's Fresh & Easy chain in the United...

  Tags: brand, Branding, food, Ford Motor Co., Manufacturing, MARKETING, Tesco

• TESCO LAUNCHES SELF-OWNED BRAND PRODUCTS IN CHINA

  - 2007-04-24

  AsiaInfo Services 04-24-2007 Tesco Launches Self-owned Brand Products in China GUANGDONG, Apr 24, 2007 SinoCast via COMTEX -- Tesco, one of the world's largest retailers, announced days ago that the company plans to launch Tesco-branded produ AsiaInfo Services ...

  Tags: brand, Tesco

• Brand Energy and Infrastructure Services Acquires Tesco of Houma, Louisiana

  - 2007-03-08

  KENNESAW, Ga. -- Brand Energy and Infrastructure Services, North America's largest industrial scaffolding company with 95+ branches worldwide, today announced the acquisition of privately owned Tesco, Inc., of Houma, Louisiana. For the past 36 years, Tesco has provided quality blasting, coatings and specialty fabrication for a vast variety of oil...

  Tags: brand, Tesco

• Tesco supports new Welsh milk brand.(products & packs)

  - 2004-08-01

  Wales's first fully bilingual milk brand Cadog can now be bought in leading Tesco stores throughout South Wales. Wales's first fully bilingual milk brand Cadog can now be bought in leading Tesco stores throughout South Wales.

  Tags: brand, Tesco

• Evening Standard, London, Anthony Hilton Column.

  - 2004-05-10

  By Anthony Hilton, Evening Standard, London Knight Ridder/Tribune Business News May 10--BEWARE THE CELEBRITY CHIEF: It has become fashionable in recent times to blame the decline of Marks & Spencer on Sir Richard Greenbury, the long-time chief executive of the famous department...

  Tags: brand, Branding, CEO, Hilton Hotels Corp., MARKETING, Marks & Spencer, Sir, Tesco

• There's no escape: last week, Tesco hit the headlines for testing technology that can track products and consumers in stores--and beyond--and it announced a roll-out of Tesco TV. Retailers and brand owners may welcome such technological advances, but many

  - 2003-08-21

  Grabbing consumers' attention in this brand-saturated world requires extreme measures and marketers are trying some new and bizarre techniques to make sure they get their messages across. Grabbing consumers' attention in this brand-saturated world requires extreme measures and marketers are trying some new and...

  Tags: brand, Tesco, TV

• Levi Strauss 3--Tesco 0: Ravinder Chahil looks back over events behind the litigation between a retailer and brand owner as the UK High Court closes the door on Tesco's attempts to sell cut-price Levi's jeans. (Brand Papers)

  - 2002-09-01

  This July saw the latest attempt by Tesco's Stores Limited and others to continue selling cheap Levi's jeans come to a sharp halt. The UK High Court decided that the new series of last minute arguments by Tesco did not change the position. This...

  Tags: brand, Levi Strauss, litigation, Tesco

• Thailand Discount Store Chain Offers New House Brands for Lower-Income Buyers.

  - 2002-04-23

  By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 23--The discount store chain Tesco Lotus has introduced an additional house brand for products catering to lower-end consumers. Khumkha, Thai for "worthiness", is the third house brand under the...

  Tags: Bangkok Post, brand, Branding, IBM Corp., MARKETING, Tesco

• An own brand by any other name?

  - 2002-01-31

  Exclusivity could be the key to consumers' hearts and minds as supermarkets and high street retailers battle for market share in the health and beauty sector. It is common knowledge in the trade that Tesco has been talking to manufacturers about setting uExclusivity could be the key to consumers' hearts...

  Tags: brand, supermarket, Tesco