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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- For Tiger Woods' Sports Agent, It's All About Brand Management
- A brand exists in the minds of the consumer. The consumers identify with some associations when they hear the name of the brand. Stronger is this association; the more successful is the brand. An intense promotional program is imperative for the establishment and sustenance of a brand over time. The...
- White papers 2003-05-21
- ATHLETIC FIRMS ARE REPOSITIONING THEIR BRAND IDENTITIES BY ENHANCING THEIR GRAPHIC IMAGES.
- When Nike got ready to launch its Tiger Woods signature line last year, the company decided to develop a new logo to help identify it. To select just the right image, Nike staff met with Woods before he played the masters to solicit the golfer's input.When Nike...
- Research articles 1998-08-17
- Brand in Trouble: Hockey comeback tied to engaging it's core audience;Sporting differences: While the NHL hasn't sufficiently leveraged its star power for more sponsorships and ratings, the PGA Tour continues to bask in the phenomenon that is Tiger Woods.
- the national hockey League isn't yet skating on thin ice -- but it needs more than a Zamboni to smooth its uneven surface. the national hockey League isn't yet skating on thin ice -- but it needs more than a Zamboni to smooth its uneven...
- Research articles 2000-02-28
Additional Resources
- Tiger Woods TV ads vanish from prime-time
- PURCHASE, N.Y. - Advertisements featuring Tiger Woods have vanished from prime-time since Nov. 29, two days after a Nov. 27 car crash involving the No. 1 ranked golfer, according to data from Nielsen Co. The research firm said the last prime-time ad to appear featuring the golfer was a 30-second...
- News items 2009-12-09
- Tiger Woods' Image Likely Unharmed
- Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports marketing experts. Woods is currently the face of some of the world's biggest companies. Accenture, American Express, AT&T, EA Sports, Gatorade,...
- News items 2009-11-30
- On Tour: Buick rides the Tiger; Brings brand to amateur golf tournament.(Buick Motor Div., Tiger Woods, Buick Scramble)(Brief Article)
- General Motors Corp.'s buick wants to bring its advertising pitchman Tiger Woods down to the grass-roots level this year, designating him the first-ever honorary chairman of the Buick Scramble, the world's largest amateur golf tournament. Taking over as title sponsor of the 18-year-old event...
- Research articles 2002-04-15
- Tiger Woods, Roger Federer and Thierry Henry Are Introduced as the Faces of New Gillette Champions Program
- BOSTON -- Gillette[R] today announced the launch of the new Gillette Champions program with the unveiling of Gillette's newest brand ambassadors -- three of the best-known, most widely respected and successful athletes competing today: Tiger Woods, Roger Federer and Thierry Henry.
- Research articles 2007-02-04
- EA Ships Tiger Woods PGA TOUR® 06; New Dual Analog Swing and Putting Mechanics Allow for More Precision and Control
- REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS) announced today that Tiger Woods PGA TOURR 06, the newest videogame from the best selling golf franchise, featuring new dual analog swing and putting mechanics, has shipped to retailers nationwide and is available for the PlayStationR2 computer entertainment system, XboxR video game system...
- Research articles 2005-09-22
- Nike: Growing Earnings and Increasing Dividends
- Chuck Carnevale submits:Industry LeaderWe like industry leading companies. You don’t become the top company in a competitive sector by accident or luck. It takes skill, ability, and a commitment to customers to get to the top, and even more so to stay there. Nike NKE clearly dominates the athletic...
- External links 2009-10-20
- Tiger transgressions take their toll
- John Gapper: Tiger Woods' personal crisis shows little sign of receding. Fresh revelations about his "transgressions" keep on being published and his mother-in-law was briefly taken to hospital on Tuesday. So it is not surprising that there are hints of his sponsors' support wavering. Although companies that have affiliated themselves...
- News items 2009-12-09
- Tiger transgressions take their toll
- John Gapper: Tiger Woods' personal crisis shows little sign of receding. Fresh revelations about his "transgressions" keep on being published and his mother-in-law was briefly taken to hospital on Tuesday. So it is not surprising that there are hints of his sponsors' support wavering.Although companies that have affiliated themselves...
- News items 2009-12-09
- Woods sponsors take the long view
- Many of Tiger Woods's sponsors made clear they intended to stick with the world number one golfer in the wake of his public apology to his family on Wednesday for "transgressions" in his private life.Mr Woods is the world's highest earning sportsman and his sponsorship deals are estimated to...
- News items 2009-12-02
- Will Generation Y Put Nike in Its Place?
- Jamie Moye submits: Executives from Nike NKE told Business Week in a recent interview that eco-conscious and "do-good, feel-good" marketing doesn’t fit the ethos of the Nike brand, according to a June 30 story posted on Retail Wire. The irony of that statement may run deeper for Nike than...
- External links 2009-07-08
- Personal Brand Lessons from Mohammad Ali
- MarketingProfs writes about what we can learn about personal branding from boxing champ Mohammad Ali. They call him "the world's greatest personal brand". Excerpts below. Here's my earlier post on the importance of creating and projecting a personal brand.Think international: At a time when most Americanscould not find Canada on...
- Blog posts 2007-02-20
- WORD UP: TOP 10 FOOTWEAR BRAND AD SPENDERS.
- Company Jan. - Nov. 2002 Spending Jan. - Nov. 2001 Spending Percentage Change 1. Nike $133.3 million $119.9 million 11.2% ...
- Research articles 2003-03-24
- Tiger Woods to Spearhead Swiss Watchmaker Ad Campaign in Thailand.
- By Natalie Suwanprakorn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Oct. 25--With the Thai economy gaining steam and pockets getting deeper, the old craving for luxury items is back and on the rise. Detecting the hunger for high-end goods, Swiss watchmaker...
- Research articles 2002-10-25
- Cashing in on Obama Brand Power
- If you traveled to Washington D.C.'s Union Station recently, you saw what looked like the White House Oval Office. Only, not quite. The furniture in this faux room was distinctly not plucked from American history. Instead, it was made by Ikea, part of an elaborate advertisement (complete...
- Blog posts 2009-01-20
- TAG Heuer. (Watch World).
- Jean-Christophe Babin, president and chief executive officer of TAG Heuer, the Swiss luxury sport watch brand, welcomed world champion golfer Tiger Woods in October as its new global brand ambassador. "Tiger is the living and breathing incamation of pure performance, integrity, and competitive drive, attributes that...
- Research articles 2002-12-01
- Manny Ramirez: When Sports Branding Goes Bad
- Tying your product to a sports star can pay monumental dividends Michael Jordan and Nike or lead to catastrophic failure Michael Vick and Reebok. Just ask Los Angeles Dodgers owner Frank McCourt. In March, McCourt signed slugging outfielder Manny Ramirez to a two-year, $45 million contract. The...
- Blog posts 2009-05-11
- Richmond, Va., Forum Discusses Business behind Sports.
- By McGregor McCance, Richmond Times-Dispatch, Va. Knight Ridder/Tribune Business News Mar. 31--The line between sports and business hasn't blurred. It is long gone, like a Mark McGwire home run. Inspired by the success of Michael Jordan, major sports figures today ...
- Research articles 2001-03-31
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