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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- What you missed in MediaWorks.(network-programming roster)(Brief article)
- Time Inc. pares back portfolio; sells 18 titles Time Inc. will sell 18 titles from its Parenting Group and Time4 Media divisions. The sale kicks off the much-anticipated but previously uncertain asset dispositions by the country's biggest magazine publisher. "While these...
- Research articles 2006-09-18
- Goodbye Numbers Nerd
- Byline: Susan Thea Posnock Here's a scenario that most circulators can still only dream about. Two years ago, when John Kerner joined Sports Illustrated as an associate direct-mail manager, he wondered aloud why the magazine was not doing better with college students - the readers who watched ESPN and...
- Research articles 2004-09-01
- Time4 Media, Publisher of This Old House Magazine, has Acquired This Old House Trademark, Web Site and Television Assets to Build Powerful Multi-Media Lifestyle Brand
- Business Editors NEW YORK--BUSINESS WIRE--January 16, 2002 WGBH Boston Will Continue to Distribute Emmy Award-Winning Series to Public Television Time4 Media, a division of Time Inc., has acquired rights to the venerable This Old House brand in an agreement with WGBH Boston, it was announced today....
- Research articles 2002-01-16
- THE BRANDS HAVE IT: A TRADEMARK TAKEOVER.
- What's in a name? Recognition, brand loyalty and unique designs, to begin with. Not to mention potentially millions in sales. Which is why home furnishings suppliers are increasingly partnering with licensors to offer retailers a name strong enough to stand out on store shelves. ...
- Research articles 1999-04-12
- THE MARKETING 100: 'THIS OLD HOUSE': ERIC THORKILSEN
- Eric Thorkilsen used to plan many a weekend around "This Old House," the popular home renovation program. Now he's not just a fan, but the driving force behind the expansion of a 20-year-old PBS program into a mini-media conglomerate, with arms in magazine publishing, syndicated TV,...
- Research articles 1998-06-29
- Reinventing their brands: How the CEO of Time Inc. and the VP-marketing at Wal-Mart champion change. STEPHEN QUINN: Wal-Mart's senior marketer talks about his first year on the job, and why size matters.(2006 ANA Conference)(Interview)
- Stephen Quinn, now in his second year as senior VP-marketing at Wal-Mart Stores, is a classically trained marketer credited with helping build three new divisions in the retailer's increasingly powerful marketing department: brand management, categor Stephen Quinn, now in his second year as senior VP-marketing at...
- Research articles 2006-10-09
- Clock ticking for Time Inc. Publisher races to bring titles into e-age, restart growth.
- Byline: Matthew Flamm After three rounds of job cuts and a critical personnel change at its flagship magazine, Time Inc. stands poised to enter a brave new world of swimsuit shoots that appear on cell phones and advertising that bleeds seamlessly Byline:...
- Research articles 2006-05-29
- Time Inc.'s Sports Illustrated Announces the creation of "The Power of Caring," a Program Sponsored by CIGNA that further extends the "Business of Caring" brand
- NEW YORK--BUSINESS WIRE--Sept. 23, 1997--
- Research articles 1997-09-23
- Two deaths by tinkering.(periodicals publishing)(Brief Article)
- Does it strike anyone as peculiar that in this time of earth-shifting economic growth, venerable magazine brands are breaking apart and disappearing like so much Depression glass? The past few weeks have seen the demise of both Life and Details. T Does it...
- Research articles 2000-04-03
- Fortune-sellers; Biz title's execs work to solidify brand in sagging sector as rival Portfolio preps launch.(News)
- Byline: Matthew Flamm When blogger, columnist and CNN regular Andy Serwer hopped into the managing editor's seat at Fortune last month, replacing relative newcomer Eric Pooley, it was only the latest sign of flux at Time Inc.'s flagship business t Byline: Matthew Flamm...
- Research articles 2006-11-13
- Brand alliances are mainstay that benefit readers the most.(Brief Article)
- Rosie's mccall's. Walter's Time Inc. Jim's Time. Yes, there's hope for the old magazine business yet. In these new ``products'' the periodicals are revealing an admirable willingness to experiment with fresh business models, while remaining true to Rosie's mccall's. Walter's Time Inc. Jim's ...
- Research articles 2000-11-27
- Brand Extensions
- World Publications produced a California issue of Saveur for May/June. The issue is expected to reach a circulation of 160,000, comprised of 22 percent newsstand. The issue will be distributed nationwide, and at additional newsstands and bookstores in California...Time Inc.'s Parenting Group will polybag Sesame Street Magazine, formerly a Sesame...
- Research articles 2001-06-01
Additional Resources
- Market Leader Featured in NASDAQ Closing Bell Ceremony
- To commemorate the launch of Market LeaderInc. (NASDAQ: LEDR), the NASDAQ stock exchange featured Market Leader CEOIan Morris and the company's senior management team in its closing-bellceremony Monday at the NASDAQ Market Site in Times Square in New York City. "We are honored to have been invited by the NASDAQ...
- Articles 2008-11-26
- MyPoints Survey Shows Consumers Plan to Spend Less This Holiday Season Due to Economic Downturn
- Shift in Economy Invokes Brands to Offer Savings in Order to Get in Front of Their Customers SAN FRANCISCO -- MyPoints, Inc., a leading online loyalty program, today announced that 82% of consumers plan to spend less this holiday season than they did last year according to a...
- Articles 2008-11-25
- Pitney Bowes and Zazzle Team Up to Launch Innovative Online Retail Center for Customized Business Products On-Demand
- Store Offers High Quality, Personalization of Products, Affordable Pricing, and Quick Turnaround Time STAMFORD, Conn. & REDWOOD CITY, Calif. -- Pitney Bowes Inc. (NYSE:PBI), the world's leading mailstream technology company, today announced in collaboration with Zazzle, an on-demand retail platform for consumers and major brands, the launch of...
- Articles 2008-11-25
- Growthink Raising $4 Million Series B for Precision Time, Inc.
- Growthink, the leading Investment Bankingand Advisory Services Firm to Emerging and Middle Market Enterprises,announced today that the Firm has been retained to raise a $4,000,000Series B Round for specialty watch retailer Precision Time, Inc. Precision Time, with nearly 100 locations in regional shopping mallsthroughout the United States, is the foremost...
- Articles 2008-11-25
- Charming Shoppes, Inc. and Fashion Bug Appoint Kady Dalrymple as Sr. Vice President, Design and Product Development
- BENSALEM, Pa., Nov. 24 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc. and Fashion Bug today announced that Kady Dalrymple has been appointed Sr. Vice President, Design and Product Development, for the Company's Fashion Bug brand, effective immediately. Kady is a seasoned fashion apparel executive who brings three decades...
- Articles 2008-11-24
- NEW Sends Care Package to Troops in Iraq
- STERLING, Va. -- N.E.W. Customer Service Companies Inc. NEW, the leading provider of extended service plans, buyer protection services and product support, recently shipped care packages to more than 100 troops in the U.S. Army's 15th Transportation Company, which has been stationed in Iraq since July 2007. Stacey...
- Articles 2008-11-24
- NFL and Monster Team for Unique Promotion
- Monster to serve as official career services sponsor of the NFL; Unique Program will Launch during Super Bowl XLIII NEW YORK -- The National Football League NFL and Monster[R], the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) today announced...
- Articles 2008-11-24
- Coachmen to Host Conference Call on December 1, 2008
- MIDDLEBURY, Ind., Nov. 24 /PRNewswire-FirstCall/ -- Coachmen Industries, Inc. will host a conference call with analysts and shareholders on Monday, December 1, 2008 to discuss the announced sale of its RV Group to Forest River. The live broadcast of Coachmen's conference call will be available online...
- Articles 2008-11-24
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