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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Travel portals head for new destinations: as airline and hotel groups limit their use of travel sites and do more direct selling, the holiday portals are looking for new markets in which to position their brands
- The big travel portals are responding to the slim margins in some parts of their business by branching out into new areas, such as selling tickets for entertainment and activities at the destination, as NMA reported last week. This move is partly because their traditional hotel and airline...
- Research articles 2004-10-07
- Travelocity Books SHIFT as AOR for Emerging Brands
- SHIFT Communications, the high performance public relations firm, announced today that it has been named Agency of Record for Travelocity's emerging brands, including lastminute.com in the U.S. and IgoUgo.com lastminute.com U.S. is a leading online travel and leisure player specializing in last second deals. ...
- Research articles 2007-05-14
- Travel Group buys Travelocity brands.
- Byline: Steve Jones Byline: Steve Jones
- Research articles 2006-09-19
- Travelocity.com Selects Atinera's Management Platform to Support Merchant Sales of Travelocity Vacations Brand
- Business Editors/High-Tech Writers
- Research articles 2001-12-17
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