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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
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- Scripps Networks Score Record Audience Impressions for 07/08 Television Season
- Despite competition of Olympic proportion, Scripps' nets deliver audience gains in key demos KNOXVILLE, Tenn. -- Scripps Networks Nielsen-rated television brands - HGTV, Food Network, DIY Network and Great American Country - delivered their best combined audience impressions in Total Day, Primetime, and Weekends against all prior seasons in...
- Research articles 2008-10-10
- Winning Brands Expands TV Reach to Include ABC
- Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) www.WinningBrands.ca reports that its Winning Colours Stain Remover is adding ABC's "The View" and "Dr. Phil" to it's television advertising in the USA. A regional test is to be conducted with affiliate WWTI in Watertown, New York ( http://www.newswatch50.com )....
- Research articles 2008-08-18
- Coors Brewing Company Reveals 2008 Advertising
- Coors Light Shows Consumers Enjoying Its Newest Innovations - on TV and the Web; Coors Banquet and Molson Canadian Highlight Heritage and NASCAR Races Through the Mountains GOLDEN, Colo. -- At its annual distributor convention in Denver, Coors Brewing Company unveiled its 2008 advertising campaigns for Coors Light, Keystone...
- Research articles 2008-04-08
- Maidenform and AMERICAN INVENTOR are Bringing Sexy Back in time for Backless Spring Fashions
- New BreakthroughTM Backless Bra Is First-Ever Invention To Go From Broadcast to Market NEW YORK -- Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most...
- Research articles 2008-03-24
- Coors Brewing Company Unveils 2007 Advertising
- New Tagline for Coors Light and Coors, The Banquet Beer, Returns to Its Roots GOLDEN, Colo. -- Coors Brewing Company unveiled its 2007 advertising campaigns for Coors Light, Keystone Light, Coors The Banquet Beer, Molson Canadian and Killian's Irish Red today at its annual distributor convention in Las Vegas....
- Research articles 2007-03-20
- Speak with other shareholders about: (OTCBB: PMEDW), (OTCBB: KAIH), (NASDAQ: BLUE), (OTC: CLTK), (OTC: MBWC), (OTC: WTVI).
- M2 PRESSWIRE-8 February 2007-Stockwire.com: Speak with other shareholders about: (OTCBB: PMEDW), (OTCBB: KAIH), (NASDAQ: BLUE), (OTC: CLTK), (OTC: MBWC), (OTC: WTVI)C1994-2007 M2 COMMUNICATIONS LTD RDATE:08022007 AUSTIN - A very interesting indicator to look for is where the money is flowing into....
- Research articles 2007-02-08
- The hidden history of product placement
- It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey's Reese's Pieces to his new home. The movie was a hit, sales...
- Research articles 2006-12-01
- Slim-Fast thanks its lucky 'Stars' that TV partnership pays off; Weight-loss brand gets featured prominently on one of fall's hottest shows.
- Byline: CLAIRE ATKINSON catkinson@crain.com slim-fast doesn't need the "Dancing With The Stars'' judges to declare it a winner. The Unilever brand hammered out a deal over the summer to be integrated into the ABC show, which has become the most-watched reality...
- Research articles 2006-11-13
- Partnering for pork: Smithfield Foods Inc. is teaming with television personality Paula Deen to strengthen its brand and promote family dining.(product marketing)
- In a drive to get more consumers to associate its brand with nutritious meals and encourage families to eat together, Smithfield Foods Inc., Smithfield, Va., has formed a multi-year partnership with Paula Deen, a celebrity cook, author and restaurateur. Deen, whose Paula's Home Cooking...
- Research articles 2006-09-01
- Where to be and what to watch...(Jack Black to host MTV Video Music Awards)(communications-marketing conference in New York 'Engagement: How Brands Are Built Now')(CMT to launch new television series 'Big Night Out' )
- By Michael Malone Monday, Aug. 28 The Emmys are over--nothing left to do but sit on the beach, curse that last Grey Goose-rocks you had while watching Pink at the TV Guide party, pick apart Conan O'Brien's performance,...
- Research articles 2006-08-28
- The Week.(television programs ratings)(Arbitron Co. uses radio people meter)(sara lee corp. )
- GM invites consumers to create ads general motors corp.'s Chevrolet is inviting consumers to create their own online commercials for the 2007 Tahoe in a contest advertised last week during NBC's "The Apprentice'' after the SUV was integrated into a task. Visitors to ...
- Research articles 2006-03-20
- Doubletree Hotels Turns over a New Leaf with New Nationwide Television Advertising Campaign
- BEVERLY HILLS, Calif. -- Doubletree Hotels (NYSE:HLT) today announced the launch of a new, nationwide television advertising campaign designed to strengthen and showcase the brand's identity by continuing to bring its name and logo to life. This is the first time the upscale, full-service hotel brand has presented its own...
- Research articles 2006-03-07
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- New age pitchman
- With the growth of the Internet and the expansion of cable and satellite television, CEOs have been forced to rethink their advertising messages. Today's business executives want more than attention-grabbing ads they are demanding ad messages that are in sync with their company's strategic plan for growth, says Peter Krivkovich,...
- Research articles 2005-10-01
- Big business in tiny tots: preschool programming proliferates among existing and emerging nets.(SPECIAL REPORT: KIDS & FAMILY PROGRAMMING)
- After about a year of research, planning, implementation and marketing, Cartoon Network this week rolls out its newly branded preschool programming block, "Tickle U." The weekday 9 a.m. to 11 a.m. block features a collection of original animated shows designed to encourage...
- Research articles 2005-08-22
- Online Extra: Q&A With Deloitte's Tony Kern
- In this extended interview, Tony Kern talks about how cable networks can adapt to audience fragmentation. By Shirley Brady Change or die. That's what Deloitte warns TV networks in the report, "Television Networks in the 21st Century: Critical Mass in a Fragmenting World." The study...
- Research articles 2005-08-08
- Repeating history: reality reruns of past hits defy the naysayers.(Outdoor Life Network, Game Show Network L.L.C.'s ratings for reality television programs)
- After the reality-TV craze hit in earnest a few years ago, some observers predicted that producers and networks were going to be sorry later on, because serialized contest shows would never sell into syndication once everyone knew who the winner was. Cable networks Outdoor Life Network...
- Research articles 2005-08-08
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- ON MESSAGE; IS TRADITIONAL ADVERTISING AN ENDANGERED SPECIES? FOOTWEAR NEWS GATHERS FOUR LEADING AGENCY EXECS TO DISCUSS THE BREAKNECK CHANGES IN TODAY'S AD LANDSCAPE.
- Byline: Brian Russak This spring, industry bible Advertising Age heralded the death of advertising as we know it. Longtime columnist Bob Garfield's opus, "The Chaos Scenario," explored a not-so-distant future in which traditional marketing would become all but obsolete -- and...
- Research articles 2005-08-01
- Get emotional: reaching out to consumers' feelings is the key to successful insurance marketing.(Q & A Insurance Marketing)(Interview)
- Insurers must learn to bond with consumers through advertising. That's the message from Joseph V. Tripodi, senior vice president and chief marketing officer for Allstate. Tripodi has experience reaching out to what he calls customers' touch-points--he helped develop MasterCard's "Priceless" advertising campaign. ...
- Research articles 2005-07-01
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