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	<title><![CDATA[brand and tv Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+and+tv.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand and tv]]></description>
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		<title><![CDATA[Delaware Ad Firm Sues JTW, WPP Over Bing Product Placement Campaign]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-delaware-ad-firm-sues-jtw-wpp-over-bing-product-placement-campaign%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Denizen, a small Delaware ad firm, is suing JWT and its parent WPP over the idea to use product placement to promote Microsoft (NSDQ: MSFT) search engine, Bing, AdAge reports. The suit grows out of an alliance that Denizen says tried to strike with WPP in 2002 to share...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 27 Aug 2009 16:21:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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		<title><![CDATA[NNN Cracks the Code for Ad-supported TV on the Internet]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001891/nnn-cracks-the-code-for-ad-supported-tv-on-the-internet/]]></link>
		<description><![CDATA[    You remember Obama Girl, of course, star of the ultimate political crush video.    Seen ThreadBanger yet, the DIY hit that features people creating new fashion statements out of their old clothes? (Play video above.)    Okay, do you remember that episode...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 21 Apr 2009 08:58:43 -0700</pubDate>
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		<title><![CDATA[Why GM Failed, As Told by GM's TV Ads]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=2003]]></link>
		<description><![CDATA[Yesterday I pointed out in the post "What Killed GM? Brand Marketing" that GM's woes were the result of an unrelenting focus on brand marketing, rather than product quality.  Needless to say, a number of branding gurus have lambasted this viewpoint, probably because it assaults their parasitic business model.Â ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 10:20:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
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		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
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		<title><![CDATA[Get Kerri-Anne On Your Sales Team | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/02/16/get-kerri-anne-on-your-sales-team-btalk-australia/]]></link>
		<description><![CDATA[(7min 52) Advertorials are still a feature of daytime television in Australia. Do they work? Will a paid guest spot on Mornings with Kerri-Anne drive sales or devalue your brand?    Bruce Potter is the Creative Director at Streetwise Advertising. On todayâ€™s BTalk Australia he gives Phil Dobbie...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Feb 2009 11:04:49 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/kerri-anne+kennerley.html"><![CDATA[Kerri-Anne Kennerley]]></category>
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		<title><![CDATA[Scripps Networks Score Record Audience Impressions for 07/08 Television Season]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_10/ai_n30886763]]></link>
		<description><![CDATA[Despite competition of Olympic proportion, Scripps' nets deliver audience gains in key demos  KNOXVILLE, Tenn. -- Scripps Networks Nielsen-rated television brands - HGTV, Food Network, DIY Network and Great American Country - delivered their best combined audience impressions in Total Day, Primetime, and Weekends against all prior seasons in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 10 Oct 2008 23:59:59 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SSP</category>
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		<title><![CDATA[Winning Brands Expands TV Reach to Include ABC]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200808/ai_n28008847]]></link>
		<description><![CDATA[Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)  www.WinningBrands.ca  reports that its Winning Colours Stain Remover is adding ABC's "The View" and "Dr. Phil" to it's television advertising in the USA.  A regional test is to be conducted with affiliate WWTI in Watertown, New York ( http://www.newswatch50.com )....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
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		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
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	<item>
		<title><![CDATA[8000 Inc. Announces Global Brand Giant Playboy TV as Corporate Sponsor for the 2008 Cannonball 8000 Rally]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_3/ai_n25473268]]></link>
		<description><![CDATA[LONDON -- Playboy TV UK Confirm it will be Corporate and Lead Sponsor for the Cannonball 8000 London to Rome Rally via Cannes Commencing on the 19th of September 2008]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 03 Jun 2008 00:00:00 -0700</pubDate>
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	<item>
		<title><![CDATA[Coors Brewing Company Reveals 2008 Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_8/ai_n25130211]]></link>
		<description><![CDATA[Coors Light Shows Consumers Enjoying Its Newest Innovations - on TV and the Web; Coors Banquet and Molson Canadian Highlight Heritage and NASCAR Races Through the Mountains  GOLDEN, Colo. -- At its annual distributor convention in Denver, Coors Brewing Company unveiled its 2008 advertising campaigns for Coors Light, Keystone...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/molson.html"><![CDATA[Molson]]></category>
		<category domain="http://resources.bnet.com/topic/molson+coors+brewing+co..html"><![CDATA[Molson Coors Brewing Co.]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TAP</category>
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	<item>
		<title><![CDATA[Maidenform and AMERICAN INVENTOR are Bringing Sexy Back in time for Backless Spring Fashions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_24/ai_n24944583]]></link>
		<description><![CDATA[New BreakthroughTM Backless Bra Is First-Ever Invention To Go From Broadcast to Market  NEW YORK -- Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/maidenform+brands+inc..html"><![CDATA[Maidenform Brands Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CBS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MFB</category>
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	<item>
		<title><![CDATA[Hyundai invites consumers to 'discover' the brand; Auto marketer tailors TV and online efforts for Hispanic buyers.(Hispanic)(Hyundai Motor America)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583186]]></link>
		<description><![CDATA[Byline: LAUREL WENTZ    Byline: LAUREL WENTZ  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/hyundai.html"><![CDATA[Hyundai]]></category>
		<category domain="http://resources.bnet.com/topic/hyundai+motor+co..html"><![CDATA[Hyundai Motor Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">11760</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">5380</category>
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	<item>
		<title><![CDATA[Starbucks warms up to idea of advertising; Critics worry chain's first national TV push will dilute the brand.(News)(Starbucks Corp. launches its first television advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582607]]></link>
		<description><![CDATA[Byline: EMILY BRYSON YORK    Byline: EMILY BRYSON YORK  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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	<item>
		<title><![CDATA[THIS IS YOUR BRAND ON 'E'; NBC, Omnicom want to unleash fictional agency on real marketers in upcoming TV series.(News)(National Broadcasting Company Inc.)(Omnicom Group Inc.)(Full Circle Communications)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582455]]></link>
		<description><![CDATA[Byline: BRIAN STEINBERG    Byline: BRIAN STEINBERG  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brian+steinberg.html"><![CDATA[Brian Steinberg]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom+group+inc..html"><![CDATA[Omnicom Group Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMC</category>
		<category domain="tickers">OMC</category>
	</item>
	<item>
		<title><![CDATA[Understanding the Basics of Web Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-68820.html]]></link>
		<description><![CDATA[Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 29 Oct 2007 14:21:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
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	</item>
	<item>
		<title><![CDATA[Richard Bronshvag: Make an Emotional Connection with Customers]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-166096.html]]></link>
		<description><![CDATA[What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 21 Sep 2007 22:42:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/mythology.html"><![CDATA[Mythology]]></category>
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		<category domain="http://resources.bnet.com/topic/dailey+and+associates.html"><![CDATA[Dailey And Associates]]></category>
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		<title><![CDATA[Brand New Hardsell How do you turn a music television channel into a marketing vehicle that goes beyond plain vanilla advertising? MTV thinks it has the answer. And it's called Viacom Brand Solutions.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5644/is_200708/ai_n23672498]]></link>
		<description><![CDATA[Have you tried to pin back your right leg with your right hand, place the other hand on your shoulder, head butt your opponent out of the circle and you are a star at 'Porok'....'Diyusa diyusa Porok moto apa'. For those unfamiliar with the lingo, this is Have you tried...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 26 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/viacom+inc..html"><![CDATA[Viacom Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">VIA</category>
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		<title><![CDATA[DisplaySearch Reports Q1'07 Global TV Revenues Rose 9% on 4% Unit Growth; Samsung #1 in TV Units and Revenues]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_22/ai_n27247135]]></link>
		<description><![CDATA[AUSTIN, Texas -- DisplaySearch, the worldwide leader in display market research and consulting, has released Q1'07 TV shipments and revenues by technology, brand, region, size and resolution for 56 different TV brands as part of its Quarterly Global TV Shipment and Forecast Report. The report now segments brand share by...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
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		<category domain="http://resources.bnet.com/topic/unit+growth.html"><![CDATA[unit growth]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
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		<title><![CDATA[Coors Brewing Company Unveils 2007 Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_20/ai_n27244784]]></link>
		<description><![CDATA[New Tagline for Coors Light and Coors, The Banquet Beer, Returns to Its Roots  GOLDEN, Colo. -- Coors Brewing Company unveiled its 2007 advertising campaigns for Coors Light, Keystone Light, Coors The Banquet Beer, Molson Canadian and Killian's Irish Red today at its annual distributor convention in Las Vegas....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Mar 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/molson.html"><![CDATA[Molson]]></category>
		<category domain="http://resources.bnet.com/topic/molson+coors+brewing+co..html"><![CDATA[Molson Coors Brewing Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TAP</category>
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		<title><![CDATA[Speak with other shareholders about: (OTCBB: PMEDW), (OTCBB: KAIH), (NASDAQ: BLUE), (OTC: CLTK), (OTC: MBWC), (OTC: WTVI).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200702/ai_n19685933]]></link>
		<description><![CDATA[M2 PRESSWIRE-8 February 2007-Stockwire.com: Speak with other  shareholders about: (OTCBB: PMEDW), (OTCBB: KAIH), (NASDAQ: BLUE), (OTC:  CLTK), (OTC: MBWC), (OTC: WTVI)C1994-2007 M2 COMMUNICATIONS LTD    RDATE:08022007    AUSTIN - A very interesting indicator to look for is where the  money is flowing into....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 08 Feb 2007 23:59:59 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/nasdaq+stock+market+inc..html"><![CDATA[Nasdaq Stock Market Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
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		<title><![CDATA[The hidden history of product placement]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m6836/is_4_50/ai_n25004463]]></link>
		<description><![CDATA[It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey's Reese's Pieces to his new home. The movie was a hit, sales...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Dec 2006 23:59:59 -0800</pubDate>
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		<title><![CDATA[Slim-Fast thanks its lucky 'Stars' that TV partnership pays off; Weight-loss brand gets featured prominently on one of fall's hottest shows.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200611/ai_n25579916]]></link>
		<description><![CDATA[Byline: CLAIRE ATKINSON    catkinson@crain.com    slim-fast doesn't need the "Dancing With The  Stars'' judges to declare it a winner. The Unilever brand  hammered out a deal over the summer to be integrated into the ABC show,  which has become the most-watched reality...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
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