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	<title><![CDATA[brand and unilever plc Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand and unilever plc]]></description>
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		<title><![CDATA[Sara Lee Cleans Up in Unilever Deal]]></title>
		<link><![CDATA[http://industry.bnet.com/food/10001013/sara-lee-cleans-up-in-unilever-deal/]]></link>
		<description><![CDATA[Sara Lee is one step closer to its goal of shedding all of its non-food-related brands. Unilever has agreed to buy Sara Lee's personal care products -- including the brands Sanex, Duschdas and Radox -- for $1.9 billion.    Now Sara Lee just needs to sell off its...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 Sep 2009 13:02:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<title><![CDATA[Publicis Buying Unilever's French CRM Site For FMCG Intelligence]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-publicis-buying-unilevers-french-crm-site-for-fmcg-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Top four advertising group Publicis is buying Pour Tout Vous Dire (&#8220;for everything you say&#8221;), a customer relationship management programme and website with which Unilever tries to build relationships with its French customers. It will now open up the platform to all brands, in an effort to harvest online...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 01 Sep 2009 09:35:23 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<title><![CDATA[Unilever's Colour Cuts Could Save Millions]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2008/12/01/unilevers-colour-cuts-could-save-millions/]]></link>
		<description><![CDATA[    Advertising Age highlights another recession-busting strategy that has the potential to save billions in packaging.    Anglo Dutch consumer giant Unilever (whose CEO , Paul Polman, was one of three Unilever execs caught up in the Mumbai attacks) could save between $13m and $26m...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Dec 2008 16:02:38 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
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		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
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		<title><![CDATA[Unilever Stalks the Elusive Shopper]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100072/unilever-stalks-the-elusive-shopper/]]></link>
		<description><![CDATA[At Reveries.com, Unilever's Lisa Klauser explains how to figure out what shoppers want and turn that information into business growth -- whether it's using a social change message to connect women to Dove or helping guys find the Axe deodorant. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 May 2008 09:10:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<title><![CDATA[WHOSE ICON IS THIS ANYWAY? Monkey makes leap to Unilever tea brand from satellite service.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583241]]></link>
		<description><![CDATA[Byline: EMMA HALL    Byline: EMMA HALL  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[Can't Wait for the '24' Season Premiere? "The Rookie" Offers Exciting New Content Now]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_17/ai_n24925308]]></link>
		<description><![CDATA[Degree Men([R]) Delivers New Branded Entertainment Adventures On-Demand and On-Line  CHICAGO -- It's been nearly a year since television audiences have seen Jack Bauer, but the counter terrorism battle rages on. For fans who can't wait until January 2009 for the return of '24', Degree Men([R]) presents The Rookie:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/20th+century+fox.html"><![CDATA[20th Century Fox]]></category>
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		<title><![CDATA[McCormick & Co]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EUY/is_45_13/ai_n21121582]]></link>
		<description><![CDATA[Spice and seasonings group McCormick & Co. has snapped up the Lawry's seasonings business from Unilever for $605 million. The deal, which remains subject to regulatory approval, includes the range of seasonings blends and wet marinades under the Lawry's and Adolph's brands. Under the deal, Unilever will retain its manufacturing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
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		<title><![CDATA[Unilever Sells Two Brands for $605M]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5292/is_200711/ai_n21270191]]></link>
		<description><![CDATA[Consumer products maker Unilever in Englewood Cliffs says it agreed to sell its Adolphs marinades and Lawry's brand seasonings for $605 million cash to McCormick & Co. Inc. in Sparks, Md. Unilever makes such products as Axe personal care, Ben & Jerry's ice cream, Skippy peanut butter and Snuggle fabric...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/mccormick+%2526+co.+inc..html"><![CDATA[McCormick & Co. Inc.]]></category>
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		<title><![CDATA[BIGGEST NAME ON THE INDIAN MUSIC SCENE: UNILEVER? MTV promotes star created to build Axe brand.(News)(MTV India)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582574]]></link>
		<description><![CDATA[Byline: NORMANDY MADDEN    Byline: NORMANDY MADDEN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
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		<title><![CDATA[Unilever Agrees to Sell Lawry's and Adolph's Brands]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21098477]]></link>
		<description><![CDATA[Unilever today announced that it has signed a definitive agreement with McCormick & Company, Incorporated to sell its Lawry's and Adolph's branded seasoning blends and marinades business in the US and Canada for $ 605 million (EUR 410 million) in cash. The transaction, which is subject to regulatory approval, is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 14 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
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