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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
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- The incalculable value of building brands: CEOs say it's not just about advertising, but about everyday operations, too
- United Technologies and FedEx have profoundly different approaches to developing and maintaining their brands. As a multi-industry conglomerate, UTC has a portfolio that includes Otis elevators, Carrier air conditioners, Sikorsky helicopters and Pratt & Whitney jet engines. In most cases, the brands are the names of people who created their...
- Research articles 2006-04-01
- Carrier Corporation Completes Acquisition of International Comfort Products Corporation
- FARMINGTON, Conn.--BUSINESS WIRE--Aug. 13, 1999-- Carrier Corporation, a wholly owned subsidiary of United Technologies Corporation (NYSE:UTX), today announced it has completed the acquisition of International Comfort Products Corporation ICP (AMEX:ICP), headquartered in Nashville, Tenn. "We are very pleased that we have finalized this acquisition," said John R. Lord,...
- Research articles 1999-08-13
- The incalculable value of building brands: CEOs say it's not just about advertising, but about everyday operations, too.(ROUNDTABLE)(chief executive officer)(FedEx Corp.)(United Technologies Corp.)(Discussion)
- United Technologies and FedEx have profoundly different approaches to developing and maintaining their brands. As a multi-industry conglomerate, UTC has a portfolio that includes Otis elevators, Carrier air conditioners, Sikorsky helicopters and Prat United Technologies and FedEx have profoundly different approaches to developing and maintaining...
- Research articles 2006-04-01
- Schaeffer's Midday Options Update Features Google, General Electric, United Technologies, Fortune Brands, Pfizer
- CINCINNATI -- Today's Schaeffer's Midday Options Update Features Google (NASDAQ:GOOG), General Electric (NYSE:GE), United Technologies (NYSE:UTX), Fortune Brands (NYSE:FO), Pfizer (NYSE:PFE). The Midday Options Update contains a brief commentary on the day's most notable activity and a table listing the most active calls and puts for the day. The Midday...
- Research articles 2005-01-21
Additional Resources
- I Can't Believe It's Not Butter!®, Interpolls and Microsoft Report Groundbreaking Results at Conclusion of "Spraychel for President" Next-Generation Rich Media Ad Campaign
- Interactive Ad Units Help Spraychel Campaign Rock the Vote, Achieving as High as 16 Percent Interaction Rates Across MSN PASADENA, Calif. -- Interpolls, a leading rich media and next-generation advertising technology company, has joined I Can't Believe It's Not Butter![R] and Microsoft Corp. to announce the results of...
- Articles 2008-09-22
- Successful First Flight Completed at Sikorsky HAWK WORKS™
- HORSEHEADS, N.Y., Sept. 8 /PRNewswire/ -- Sikorsky Aircraft Corporation's Military Derivatives Completion Center MDCC has successfully achieved its first flight of a Naval Hawk helicopter. This initial helicopter, produced at the Sikorsky HAWK WORKS @ Schweizer Aircraft, is an S-70B helicopter. Sikorsky is a subsidiary of United Technologies Corp....
- Articles 2008-09-08
- Cyberlink Debuts Moovielive.Com For Movie Enthusiasts
- CyberLink Corp.,Taipei, Taiwan, a leader in digital home solutions, has officially launched MoovieLive.com, a brand new web service for movie fans and PowerDVD users. Like all art forms, movies transcend boundaries and unite people of different cultures with common interests. "In the offline world, so many social activities...
- Articles 2008-05-01
- Sonic promotes McLain to fill CEO's former prexy post
- OKLAHOMA CITY -- Sonic Corp., parent of the 3,400-unit drive-in brand, has revamped its executive lineup, effective May 1, including the promotion of Scott McLain to corporate president. While filling a post formerly held by chairman and chief executive Clifford Hudson, McLain will retain his former title and duties as...
- Articles 2008-04-28
- Dongfeng Motor Corp.(2008 Guide to China's Auto Market)(Company overview)
- Byline: Kevin Huang No. 1 Dongfeng Ave., Wuhan Economic-Technological Development Area Wuhan City, Hubei Province 430056, P.R. China (86) 27-8428-5000, www.dfmc.com.cn Top executive: Xu Ping, general manager In the United...
- Articles 2008-04-14
- Acme United Corp. Inks Exclusive Microban Pact for North America and Europe
- FOOD AND BEVERAGE CLOSE-UP-18 February 2008-Acme United Corp. Inks Exclusive Microban Pact for North America and EuropeC2008 - CloseUpMedia - newsdesk@closeupmedia.com Acme United Corporation has announced an exclusive agreement with Microban International for the use of its Microban antimicrobial technology in hardware, industrial, office and school tools. ...
- Articles 2008-02-18
- Manufacturers show off new rooftops.(FOCUS: AHR EXPO POST-SHOW ISSUE)
- NEW YORK -- Rooftop manufacturers brought big changes to rooftop units this year at the 2008 International Air-Conditioning, Heating, Refrigerating Exposition AHR Expo. Highlighting green technology and new branding efforts, they also considered maintenance ease and building footprints when creating their new...
- Articles 2008-02-18
- Taiwan's Mitac International Corp. is formally merging its two GPS navigation device subsidiaries—Mio Technology and Navman—but will continue to maintain two brand names
- Taiwan's Mitac International Corp. is formally merging its two GPS navigation device subsidiaries--Mio Technology and Navman--but will continue to maintain two brand names. The merger follows Mitac's acquisition of the Navman portable navigation business from Brunswick Corp. in March 2007. The formal merger will create a single operating company with...
- Articles 2008-02-01
- BSH Home Appliances Corp. Records Double-Digit Growth in 2007
- Home Appliance Leader Poised For Continued Growth in 2008 with Full-Line Kitchens for All Four of its Premium Brands HUNTINGTON BEACH, Calif. -- As the only manufacturer in the United States with four premium brands - Bosch, Siemens, Thermador and Gaggenau - BSH Home Appliances Corporation, North America...
- Articles 2008-01-28
- Cell phone makers target emerging markets.(Special Report)
- Byline: Roger Renstrom Mobile phone designers are simultaneously targeting low-end emerging markets and high-end niches for users with more income. Global 2008 handset shipments will exceed 1.2 billion with the United States accounting for 180 million units, said Ramon Llamas,...
- Articles 2008-01-14
- Shea Development Corp. Becomes Riptide Worldwide, Inc
- ORLANDO, Fla. -- Shea Development Corp. (OTCBB:SDLP) ("Shea") announced today that the Company's shareholders and board of directors approved a name change to Riptide Worldwide, Inc. ("Riptide"). Riptide's official corporate website is www.riptide.com. "Over the past year Riptide has rapidly grown into an organization that provides a broad...
- Articles 2008-01-08
- 10 hellos; People, companies, vehicles, technologies and one Asian nation.(News)(Audi AG's sports car production)(Toyota Motor Corp. sells its pickup vehicle)(FAW Group Corp. plans to build plants)
- 1. Bob Nardelli, CEO, Chrysler LLC The arrival of the former Home Depot and General Electric exec was a surprise, but the industry newcomer is moving rapidly to cut Chrysler's losses. 2. Stefan Jacoby, CEO, Volkswagen of America ...
- Articles 2007-12-31
- Mint Technology Not to Proceed With Private Placement
- Mint Technology Corp. ("Mint") (TSX-V: MIT)announced that it will not be proceeding with the private placementoffering of units at $0.09 that was announced on November 8, 2007. Thedecision was made due to unfavourable market conditions. Mint requires additional capital by the end of January 2008 to continue asa going...
- Articles 2007-12-10
- 2010 World Expo To Include Otis' Innovative 'Green' Technology.
- FARMINGTON, Connecticut, November 13 /PRNewswire/ -- Otis Elevator Company, a unit of United Technologies Corp. (NYSE: UTX), will supply and install 74 elevators with energy-efficient ReGenTM drives for Section B of Shanghai World Expo Village, a major infrastructure project for...
- Articles 2007-11-13
- Sealed Air acquires Alga Plastics, expands packaging
- Elmwood Park, NJ-based Sealed Air Corp., a manufacturer of packaging materials and equipment, has completed its acquisition of Alga Plastics, a Cranston, RI-based designer and manufacturer of rigid packaging for medical, consumer and industrial applications, helping Sealed Air build on its presence in the medical device packaging industry and expand...
- Articles 2007-10-01
- Around the Industry
- Lubrizol makes bid for Croda unit Wickliffe, Ohio-based, The Lubrizol Corp. and Croda International Plc have entered into an agreement for Lubrizo! to purchase Croda's refrigeration lubricants business. The Croda business reported revenues of $84 million last year. The acquisition includes Croda's polyol ester and alkyl benzene...
- Articles 2007-10-01
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