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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Entertainment, wireless vie for top billing: entertainment companies want to reach the broadest audience possible. Wireless carriers want differentiation from competitors. Can these conflicting agendas co-exist?
- Entertainment firms have long viewed wireless as an interesting marketing channel and a potential new medium for distributing their content. But lately the fervor over content, particularly video, has reached a new high as operators search for unique content that will differentiate them from their existing...
- Research articles 2005-10-15
- Virgin Leads New British Invasion In U.S
- By Mark Holmes, mholmes@the-phillips-group.com LONDON - Virgin on Friday confirmed it is in talks with Sprint PCS [PCS] to launch a Virgin Mobile service in the United States. Virgin and Sprint PCS have signed a memorandum of understanding that could result in Virgin Mobile service being launched in...
- Research articles 2001-06-18
- Evening Standard, London, Asia View Column.
- Knight Ridder/Tribune Business News Dec. 10 -- VIRGIN MAY BE THE LAST THING AUSTRALIA NEEDS: Australia might be in a lather of excitement at the prospect of Virgin brand airlines and mobile phones becoming available Down Under, but turning a profit from the antipodean...
- Research articles 1999-12-10
- Virgin to launch MVNO service in South Africa with GSM carrier Cell C.(News)
- United Kingdom-based mobile virtual network operator Virgin Mobile Group plc reported plans to extend its brand into South Africa through a 50/50 venture with South African GSM network operator Cell C. The Virgin Mobile-branded enterprise will United Kingdom-based mobile...
- Research articles 2005-12-12
- Optus takes axe to Virgin brand.
- Mar 01, 2006 (Ad News - ABIX via COMTEX) -- Singtel Optus took full ownership of Virgin Mobile in Australia less than two months ago.The telco has ousted the CEO of Virgin, Jonathan Marchbank,...
- Research articles 2006-03-01
- Minnesota Chapter of American Marketing Association Announces September Program: `Brand Truth at Virgin Mobile: A Fallon Case Study'
- WHAT: American Marketing Association Monthly Program: "Brand Truth at Virgin Mobile: A Fallon Case Study" WHEN: Tuesday, Sept. 14, 2004. 8:15 - 9:45 a.m. (registration from 7:45 -...
- Research articles 2004-08-17
- MVNOs: Money ventures from niche operations. (Focus: MVNO).
- With the U.S. wireless industry having trouble breaking through the 50-percent penetration rate and carriers fighting to maintain subscriber growth rates, a number of operators are turning to non-traditional ways to attract customers, and at the sa With the U.S. wireless industry having trouble...
- Research articles 2002-09-02
Additional Resources
- FTC, DOJ Approve Sprint, Virgin Mobile Deal
- The proposed $483 million deal clears antitrust hurdles from Federal Trade Commission and the Department of Justice. The acquisition is likely to be a continuing consolidation trend in the prepaid market. Sprint's Boost and Virgin Mobile will be competing in a crowded market that already includes Leap Wireless, Tracfone and...
- News items 2009-08-25
- AirG Powers Mobile Community for Virgin Mobile
- AirG, the global leader in powering mobile communities and wireless social networking, and Virgin Mobile Canada announced today the availability of the Red Light Lounge mobile community on the Virgin Mobile network. The Red Light Lounge is available to Virgin customers across Canada and has been fully customized by Virgin...
- Research articles 2007-02-21
- Sprint buys Virgin Mobile USA
- US mobile operator Sprint Nextel is buying much smaller rival Virgin Mobile USA in a deal that values the company at USD483m. Sprint already owns a 13.1% stake in the firm and hopes to complete the buyout by the end of the year. ...
- Articles 2009-07-27
- Sprint Acquires Virgin Mobile USA
- Zacks.com submits: Sprint Nextel S has officially wrapped up its acquisition of prepaid wireless reseller Virgin Mobile USA VM. This follows the approval of the transaction by the shareholders of Virgin Mobile USA, which is a joint-venture between UK’s Virgin Group and Sprint. Virgin Mobile USA offers prepaid...
- External links 2009-11-25
- Virgin Mobile USA, Helio most effective in driving online sales.(Metrics)
- Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. Mobile virtual network...
- Research articles 2006-08-28
- Sprint PCS, Virgin Ink Deal.(Brief Article)
- It's official: Sprint PCS and the Virgin Group announced a joint venture to offer pay-as-you-go wireless services and handsets in the U.S. market under the Virgin Mobile brand. Called Virgin Mobile USA, the joint venture, which had been rumored for months,...
- Research articles 2001-10-08
- Virgin Mobile USA completes acquisition of Helio
- TELECOMWORLDWIRE-25 August 2008-Virgin Mobile USA completes acquisition of HelioC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Virgin Mobile USA, Inc (NYSE:VM), a US provider of pay-as-you-go wireless services, announced on Friday (22 August) that it has completed its acquisition of mobile brand Helio, a joint venture between SK Telecom and EarthLink Inc...
- Research articles 2008-08-25
- Advertising Roundup: Abbott Lists Agencies; Goldsmith Back in Business; Fallon Wins Boston Mkt; Virgin Shakes up Roster; More ...
- Abbott Laboratories shortlists agencies in Asia -- The US pharmaceutical company is reviewing its $20 million regional media duties. OMG’s PHD and Interpublic Group’s Initiative are reported to be involved in all the markets, while ZenithOptimedia and MEC are involved in some markets. [Source: Brand Republic] Ex-Y&R...
- Blog posts 2009-01-09
- Advertising Roundup: Abbott Lists Agencies; Goldsmith Back in Business; Fallon Wins Boston Mkt; Virgin Shakes up Roster; More …
- Abbott Laboratories shortlists agencies in Asia — The US pharmaceutical company is reviewing its $20 million regional media duties. OMG's PHD and Interpublic Group's Initiative are reported to be involved in all the markets, while ZenithOptimedia and MEC are involved in some markets. [Source: Brand Republic] Ex-Y&R Exec Goldsmith Resurfaces...
- News items 2009-08-07
- Virgin Mobile USA Co-Founder Dave Whetstone Joins MobiTV Team as Chief Marketing Officer
- BERKELEY, Calif. -- Idetic Inc., the company behind MobiTV, the leading provider of live television on mobile phones, today announced the appointment of Dave Whetstone as its chief marketing officer. Whetstone will be responsible for MobiTV's global marketing strategy and brand development. Paul Scanlan, Idetic co-founder and previous SVP of...
- Research articles 2005-04-28
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Branson to fund health push with loan facility
- Sir Richard Branson has secured an $80m loan facility to fund fresh deals in financial services and healthcare in exchange for pledging part of his stake in Virgin Media to Credit Suisse.The "cap and collar" agreement would hedge the billionaire entrepreneur's exposure on about 2.5 per cent of the...
- External links 2009-09-10
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