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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- 2005 brand leaders
- Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary TV commercial during the Super Bowl promoting its about-to-be-released Macintosh personal computer. Trouble was, Apple's board of directors previewed the spot, determined it the worst commercial they...
- Research articles 2005-10-01
- BRAND LEADERS 2005
- Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary TV commercial during the Super Bowl promotint its about-to-be-releassed Macintosh personal computer. trouble was, Apple's board of directors previewed the spot, determined it the worst commercial they had ever...
- Research articles 2005-10-01
- 2005 brand leaders.
- Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary TV commercial during the Super Bowl promoting its about-to-be-released Macintosh personal computer. Trouble was, Apple's board of directors previewed the...
- Research articles 2005-10-01
- Tridion gives lift to Virgin Atlantic`s customer service; Implements content management solution to ensure brand consistency and accuracy on the Internet.
- M2 PRESSWIRE-3 June 2003-Tridion: Tridion gives lift to Virgin Atlantic`s customer service; Implements content management solution to ensure brand consistency and accuracy on the InternetC1994-2003 M2 COMMUNICATIONS LTD RDATE:06032003 Virgin Atlantic is boosting customer service for visitors to its website....
- Research articles 2003-06-03
- Will Whitehorn builds on a Virgin philosophy: Richard Branson's right-hand man is WILL WHITEHORN, Virgin's brand development and corporate affairs director--who seems more comfortable talking about Branson's life than his own. (Profile: Will Whitehorn).
- Will Whitehorn owes his career to a rock group called Johnny and the Self Abusers. The Scottish band--who later went on to become Simple Minds--led to his first contact with Virgin. His early brush with the business turned out to be a love-affair that has lasted fifteen years and shows...
- Research articles 2003-03-01
- Wireless and the summertime blues. (Opinion).(Column)
- If there ever was a time that proves there's nothing new under the sun, this summer--with its own climatic and financial drought conditions--is it. The real question is whether anyone who is trying to do business in wireless realizes it. On...
- Research articles 2002-06-10
- Virgin makes pounds 26m in TV sell-off
- SIR RICHARD BRANSON was pounds 26m richer last night following the sale of four TV production companies from the Virgin stable, writes Clayton Hirst. The businesses, which were controlled by Virgin's Media Group, were sold to California-based Four Media Company. Virgin Media chairman Kenneth...
- Research articles 2000-05-14
- Evening Standard, London, Asia View Column.
- Knight Ridder/Tribune Business News Dec. 10 -- VIRGIN MAY BE THE LAST THING AUSTRALIA NEEDS: Australia might be in a lather of excitement at the prospect of Virgin brand airlines and mobile phones becoming available Down Under, but turning a profit from the antipodean...
- Research articles 1999-12-10
- Virgin phenomenon rides on a lot of hot air
- Is Virgin really the only internationally recognised global brand to have emerged from Britain over the past 20 years? In a recent article for The Economist, Richard Branson, Virgin's founder and guiding light, came close to making this claim. Mr Branson's ill-fated attempt to circumnavigate the globe in a balloon...
- Research articles 1997-01-11
- When the talking's over: focus on soft drinks & mineral water
- The most exciting event in soft drinks during 1995 had to be the coming of the colas. Industry observers stood back and watched as the previously undisputed leaders, Coke and Pepsi, suffered body blows from the onslaught of Sainsbury's Classic, Virgin Cola and the plethora of other sub-brands. The...
- Research articles 1996-05-04
- Virgin, Ben & Jerry's, O2, BP, Starbucks to Discuss How They Brand Their Values
- LONDON -- Virgin, Ben & Jerry's, O2, BP, Starbucks, the Fairtrade Foundation, Greenpeace & The Co-operative Bank are to discuss ethical branding at Ethical Corporation's conference on November 22-23, 2005 in London which will focus on CSR communications and brand values.
- Research articles 2005-09-20
- Y&R unit research reveals top pan-European brands; Virgin, Ikea admired for global images, local outlook.(Brief Article)
- Europeans admire brands such as Ikea and Virgin because the companies cater to local tastes while maintaining a clear, stable global image. Europeans admire brands such as Ikea and Virgin because the companies cater to local tastes while maintaining a clear, stable global ...
- Research articles 2000-07-24
- Optus takes axe to Virgin brand.
- Mar 01, 2006 (Ad News - ABIX via COMTEX) -- Singtel Optus took full ownership of Virgin Mobile in Australia less than two months ago.The telco has ousted the CEO of Virgin, Jonathan Marchbank,...
- Research articles 2006-03-01
Additional Resources
- bebe stores, inc. Announces Departure of Chief Merchandise Officer
- BRISBANE, Calif. -- bebe stores, inc. (NASDAQ:BEBE) today announced that Dyan Jozwick is no longer with the company. Her responsibilities will be assumed by existing management while the company assesses its merchandising structure. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women's apparel and...
- Articles 2008-11-18
- Cruzan Brings Spirit of Islands to Life with New Design and Ownership
- Beam Global Spirits & Wine Welcomes Cruzan[R] Rum to Award-Winning Portfolio DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, is proud to announce the addition of Cruzan[R] Rum, the fifth-largest and fastest-growing rum brand in the United...
- Articles 2008-11-17
- bebe stores, inc. Announces Quarterly Dividend
- BRISBANE, Calif. -- bebe stores, inc. (Nasdaq:BEBE) today announced that its Board of Directors declared bebe's quarterly cash dividend of $0.05 per share. The dividend is payable on December 15, 2008 to shareholders of record at the close of business on December 1, 2008. bebe stores, inc. designs,...
- Articles 2008-11-06
- Virgin Megastores Launch New 'Beatles Boutiques' at All U.S. Stores
- Virgin Megastores Partner with Signatures Network Inc. to Offer Comprehensive Collection of Beatles Apparel, Books, CDs and DVDs LOS ANGELES, Oct. 27 /PRNewswire/ -- Virgin Megastores are teaming with Signatures Network Inc. to help celebrate the Beatles by creating Beatles Boutiques in all of the chain's U.S....
- Articles 2008-10-27
- First Advertising Trial Launches on Virgin Media's On Demand TV Platform
- Trial Uses On-Demand and Advertising Specialist SeaChange International's AdPulse System ACTON, Mass. & LONDON -- Virgin Media (Nasdaq: VMED) today announced the first ever dynamic advertising trial on its on-demand TV platform. Leading brands including Kellogg's, John Lewis and Royal Mail, will have their ads broadcast around selected...
- Articles 2008-10-13
- First Advertising Trial Launches on Virgin Media's On Demand TV Platform
- - Rentrak Selected To Measure Content Performance - PORTLAND, Ore., Oct. 13 /PRNewswire-FirstCall/ -- Virgin Media today announced the first ever dynamic advertising trial on its on demand TV platform. Leading brands including Kelloggs, John Lewis and Royal Mail, will have their ads broadcast around selected...
- Articles 2008-10-13
- BSS: Qualifying times.- Brands Hatch.
- 1. Joshua Brookes HM Plant Honda 47.127secs 2. Glen Richards MAP Embassy Racing Triumph 47.143secs 3. Steve Plater AIM Racing Yamaha 47.190secs 4. Daniel Cooper Centurion Racing Honda 47.324secs 5. Paul Young MAP Embassy Racing Triumph 47.327secs 6. Rob Frost Team Buff Triumph 47.344secs 7. Hudson Kennaugh Raceways Yamaha 47.444secs ...
- Articles 2008-10-11
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