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VW Company Limited designs and manufactures stretcher trolleys that meet the needs and requirements of all their users. In 2003, we identified the need for a fully CEN compliant stretcher trolley within the UK. After considerable market research, it was agreed to design an all-new stretcher trolley, taking into account the requirements of all the relevant CEN & BSI standards, and the desires of the users. As part of the design brief, the ability to manoeuvre within confined spaces and passenger lifts was included, such that the stretcher trolley could be converted to wheelchair format. A single piece ambulance fixing kit was a pre-requisite; however the greatest design challenge proved to be meeting the maximum stretcher trolley weight parameter of 45kg, exclusive of mattress and belts. A completely new stretcher trolley design was developed, known as the MedAssist that utilises a fulcrum, as opposed to a scissor-lift arrangement; thereby allowing for a much shorter wheelbase, facilitating the wheelchair configuration and meeting all relevant standards and user requirements. We intend to continue to expand our product range with the Universal MedAssist stretcher trolley, a universal locking device and other improved medical equipment products. VW Company Limited founded in 1919, is wholly owned by the Newship Group, a long established privately owned British manufacturing group with assets of over 30 million and diverse interests both in the UK and Europe.
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Peer Companies
NAICS Code Automobile Manufacturing: 336111
Recent Events
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Qatar Sells VW Preferred Shares
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UPDATE 1-Volkswagen to take 49.9 pct stake in Porsche AG
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Porsche buy launches VW drive for world domination
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Volkswagen outlines terms of planned merger with Porsche
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VW to Takeover Porsche; Wiedeking Fired
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Porsche's failed plan to acquire VW
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News & Analysis
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brand and vw - All News and Analysis
Can Volvo vet Ellis help VW finally regain its brand soul?(News)(appointment of Tim Ellis at Volkswagen of America Inc.)(Brief article)
- 2007-11-12
Byline: MATTHEW CREAMER And JEAN HALLIDAY Byline: MATTHEW CREAMER And JEAN HALLIDAY
Volkswagen reviews media for VW and Audi brands.(Late News)
- 2004-10-11
[auburn hills, mich.] Volkswagen of America is reviewing its U.S. media buying account for the VW and Audi brands, two executives close to the automaker said. The pitch pits incumbent Havas' MPG against Grey Global Group's MediaCom, both New York. Th [auburn hills, mich.] Volkswagen of...
First brand campaign: VW taps independent shop in China.(News)(Volkswagen-China, Dynamic Marketing Group)
- 2004-07-12
Byline: NORMANDY MADDEN Byline: NORMANDY MADDEN
Will VW's message be lost in translation? With its German-language slogan, Volkswagen is reinforcing stereotypical views of German efficiency and solid engineering. But this strategy can work against brands too
- 2004-06-10
The tagline used by Bavarian beer brand Hofbrau on its beer mats is "Reassuringly German". And so reassured are consumers with the "Made in Germany" promise that they are often willing to pay a premium for it. The tagline used by Bavarian beer brand...
Lessons in successfully using a master brand: VW's portfolio is something of a dog's dinner and it is not alone. Too many brands make the mistake of extending the umbrella too far
- 2004-05-27
In the good old days it was all very straightforward. Ask a senior marketer at Volkswagen about his brand architecture and he could draw you a neat tree diagram with VW at the top and boxes such as "Beetle", "Golf", and "Passat" underneath (with a w ...
VW scoops the grand prix in MW Effectiveness Awards
- 2003-10-16
Volkswagen has won the Marketing Week Effectiveness Awards 2003 grand prix for devising and implementing a far-sighted strategy that boosted sales of its diesel models by 40 per cent. VW also collected an award in irs brand category--durables ... Volkswagen has won the Marketing Week...
Volume car makers try to adjust their halos: manufacturers will have to work hard to ensure that the exclusivity of luxury car brands is not diluted by their mass-market offering
- 2003-07-31
There are few things more quintessentially English than a Bentley. But since the brand came under Volkswagen ownership, industry pundits have been waiting to see whether the German automotive giant would continue to pay homage to the car's English roots. Any fears that this would not be the case were...
Ultra-Luxury Cars Seek Success with New Owners.
- 2002-12-12
By Lawrence Ulrich, Detroit Free Press Knight Ridder/Tribune Business News Dec. 12--The names roll off the tongue, freighted with wealth, glamour and prestige: Aston Martin. Rolls-Royce. Bentley. Bugatti. Maserati. A fretful economy has done nothing to stem a wave of...
Shops retool process; Arnold's relationship with VW an example of trust in ad work that shows 'what the brand stands for'.(Arnold Worldwide handles advertising for Volkswagen of America)(Brief Article)(Statistical Data Included)
- 2001-04-09
To create Volkswagen of America advertising that still pops six years after the ``Drivers wanted'' campaign launched, Havas Advertising's Arnold Worldwide credits a client relationship that's much like the car campaign itself-snappy and agile. To create Volkswagen of America advertising that still pops six...
San Antonio Express-News All About Cars Column.
- 2001-03-02
By G. Chambers Williams III, San Antonio Express-News Knight Ridder/Tribune Business News Mar. 2--With Plymouth and Oldsmobile about to be relegated to the annals of automotive history along with such names as Studebaker, Rambler, Edsel, Packard, Stutz and many more, can Mercury be...
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