Resources
BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Wrigley chewed up by U.K. rival; CEO Perez facing challenge as Cadbury strikes big with Stride.(News)(Wrigley Jr. Co. CEO William Perez)(Cadbury Schweppes PLC )
- Byline: JULIE JARGON It's a sticky situation for Wm. Wrigley Jr. Co.'s new CEO, William Perez. Sales of chewing gum brands such as Doublemint and Big Red are sagging-and some analysts say there aren't enough new ideas in the pipeline to juice up g...
- Research articles 2007-02-26
- Wm. Wrigley Jr. Co, agrees to buy Life Savers, Creme Savers and Altoids mints confectionery brands from Kraft Foods Inc, for $1.48 billion.(Vending Market Watch)
- Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. Co. has agreed to buy Life Savers and Altoids mints from Kraft Foods Inc. in a $1.48 billion cash deal that refocuses Kraft's attention on its trademark supermarket prod Looking to...
- Research articles 2004-12-01
- Wrigley to buy Kraft brands.(Briefs; Wm. Wrigley Jr. Co. buying Life Savers and Altoids candy and mint businesses from Kraft Foods Inc. )(Brief Article)
- Wm. Wrigley Jr. Co. is buying the Life Savers and Altoids candy and mint businesses from Kraft Foods Inc. for $1.48 billion. The deal allows Chicago-based Wrigley to expand in the candy section, where it has expertise and distribution capabilities, w Wm. Wrigley Jr. Co. is...
- Research articles 2004-11-22
- TOOTSIE RUT; Could Wrigley be interested in rescuing a crosstown candy maker from flat sales, stale brands?(News)(Tootsie Roll Industries Inc)
- Byline: JULIE JARGON Tootsie Roll Industries Inc., the staid Chicago candy maker that avoids risk, holds onto cash and carries minimal debt, could attract the interest of Wm. Wrigley Jr. Co., the gum company with a sweet tooth. Chicago-based Wri Byline:...
- Research articles 2004-12-20
Additional Resources
- Wrigley to buy Altoids and Life Savers from Kraft.(NEWS)(Wm. Wrigley Jr. Co.)
- Chicago-based Wm. Wrigley Jr. Co. agreed to purchase a group of candy brands, including LifeSavers and Altoids, from Northfield, Ill.-based Kraft Foods for $1.48 billion. The agreement also includes ownership of the Creme Savers brand, as well as Tro Chicago-based Wm. Wrigley Jr. Co. agreed to...
- Research articles 2004-12-01
- The proposed acquisition of certain non-chocolate assets from Kraft Foods by Wm. Wrigley Jr. Co. was cleared May 5 by the Federal Trade Commission
- The proposed acquisition of certain non-chocolate assets from Kraft Foods by Wm. Wrigley Jr. Co. was cleared May 5 by the Federal Trade Commission. Last November, the parties announced plans for Wrigley to acquire ownership of some of Kraft's well-known, iconic brand franchises - including Life Savers, Creme Savers, and...
- Research articles 2005-05-16
- Wrigley to buy Altoids and Life Savers from Kraft.(News)
- Chicago-based Wm. Wrigley Jr. Co. agreed to purchase a group of candy brands, including Life Savers and Altoids, from Northfield, Ill.-based Kraft Foods for $1.48 billion. The agreement also includes ownership of the Creme Savers brand, as well as Tr Chicago-based Wm. Wrigley Jr. Co. agreed...
- Research articles 2004-11-01
- Late News.
- WRIGLEY FRESHENS BREATH MINT LINE Taking aim at Altoids and branching out from its focus on chewing gum, Wm. Wrigley Jr. Co. is rolling out a line of sugar-free breath mints under its Eclipse brand. The Eclipse peppermint and "winterfrost'' m WRIGLEY FRESHENS...
- Research articles 2004-01-26
- Does the Industry Need Big Digital Agencies Anymore?
- NEW YORK (AdAge.com) -- When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked...
- News items 2009-11-15
- << Previous
- page 1 of 1
- Next >>
