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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
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- Should friends be marketers?(Perfetti Van Melle USA's marketing techniques)
- Byline: Betsy Spethmann It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet into the air....
- Research articles 2006-10-01
- One good reason your brand should be prepared for YouTube.(Viewpoint)
- Byline: Jonah Bloom Byline: Jonah Bloom
- Research articles 2006-12-04
- Neiman Marcus builds brand via ... YouTube? Luxury retailer takes over site's front page to show consumers its hipper side.(News)(Neiman Marcus Group Inc.)
- Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN
- Research articles 2007-09-10
- Aladdin Beverage's Brand New Brazilian Devassa Beer Commercial on YouTube Is a Success!
- Devassa Beer, imported by Aladdin Beverage (PINKSHEETS: ADTJ) from Rio de Janeiro, has a commercial that has been unveiled on YouTube http://www.youtube.com/watch?v=UR_6Ydz6Tjc , and is already creating a buzz in the market place. The ad, created by McCann Erickson Agency, is very unique and features a bottle of...
- Research articles 2007-02-06
- Why Dove oldies aren't on the nets-or YouTube; Confusion over video site's posting rules forces brand to reevaluate viral strategy.(News)(Product/service evaluation)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2007-02-19
- Hulu Closes In on YouTube -- Fast
- Network television hub Hulu is on track to meet the advertising earnings of video behemoth YouTube by next year, barely a year after its launch. YouTube had 83 million unique viewers in September, compared to Hulu's relatively tame 6 million. But Hulu's revenues are...
- News items 2008-11-17
- Social networking: brands become vulnerable in cyberspace.
- Check out the American Cancer Society ACS on the Web portal YouTube.com and you'd think the nonprofit is active in showing videos. If you search for the organization on YouTube, you'll see the cartoon The Flintstones appearing to change directions Check out the American Cancer...
- Research articles 2006-11-15
Additional Resources
- President of Rolls-Royce, COO Of Lamborghini, Premieres from Ferrari, Lambo, Spyker, Dodge, Maserati, Kia On Wi-Fi TV™ Today
- Wi-Fi TV Brings Future of Cars to Social Internet TV[TM] Platform LOS ANGELES -- Starting today, Wi-Fi TV (Pink Sheets:WIFT) offers a dramatic array of the latest and most influential cars and auto industry leaders in exclusive video coverage delivered via Social Internet TV[TM]. Wi-Fi TV Inc. (WIFT.PK)...
- Articles 2008-11-25
- Market Pulse Announces Its Hot Stock Alerts for Thursday, July 24, 2008: PRRY, EMC, HTOG, ADCT
- Market Pulse is pleased to introduce ourfeatured stock, Planet Resource Recovery Inc. (PINKSHEETS: PRRY), to theinvestment community! Planet Resource Recovery, Inc. is new to Market Pulseand is poised to become a significant player in the petrochemical/oilservices industry! Planet Resource Recovery just had excellent news out ina press release before today's...
- Articles 2008-07-24
- Planet Resource Recovery, Inc. Launches Commercial Titled "America's Oil Independence"
- HOUSTON -- Planet Resource Recovery, Inc. (PINK SHEETS: PRRY), is pleased to announce that the company has launched and posted its branding commercial titled "America's Oil Independence." The commercial has been uploaded to YouTube prior to launch in various Texas markets targeting oil producers and the oil industry as the...
- Articles 2008-07-24
- Stocks to Watch for Thursday, July 24, 2008: PRRY - Planet Resource Recovery Launches Commercial Titled "America's Oil Independence" Aimed at Raising Awareness of Oil Producers!
- Market Pulse is pleased to introduce ourfeatured stock, Planet Resource Recovery Inc. (PINKSHEETS: PRRY), to theinvestment community! Planet Resource Recovery, Inc. is new to Market Pulseand is poised to become a significant player in the petrochemical/oilservices industry! Planet Resource Recovery just had excellent news out ina press release before today's...
- Articles 2008-07-24
- YouTube, Lions Gate partner on ads
- BEVERLY HILLS, Calif. -- Google Inc. said Wednesday that its YouTube video site will partner with Lions Gate Entertainment Corp. to share revenue from ads placed on clips from the studio's movies. The deal will put advertising on clips uploaded by users and by the studio itself...
- Articles 2008-07-18
- bits & bytes
- * Combining financial literacy with the YouTube generation, Internet bank FNBO Direct launched a unique national consumer campaign to build brand awareness. Called "FNBO Direct's Pay Yourself First Challenge," it asks people to create a one-minute video describing what they are saving for and how. Five challengers will be selected...
- Articles 2008-07-01
- Be Seen. Get Paid.(R) -- Zadby, Inc. Online Video Marketplace Announces Inaugural Product Placement Videos
- Zadby, Inc. announced the launch of the firsttwo product placement videos created through its online marketplace http://www.zadby.com . Zadby connects advertisers, marketers, and brandmanagers with freelance video producers to create product placement videostailored for sites like YouTube, AOL, and MySpace. The videos, available for viewing at http://www.youtube.com/watch?v=l6fyynmHwVI and http://www.youtube.com/watch?v=ZJfecvhevs0...
- Articles 2008-05-13
- Announcing Zadby -- Product Placement Meets User Generated Video
- SXSW Interactive Festival -- Zadby, Inc.announced that it has launched an online marketplace ( www.zadby.com ) whereadvertisers, marketers, and brand managers can connect with freelance videoproducers to create innovative product placement videos tailored for siteslike YouTube, AOL, and MySpace. As traditional spot advertising loses its luster due to time shiftingcapabilities...
- Articles 2008-03-10
- Genentech shares surge
- Shares of South San Francisco-based biotechnology giant Genentech Inc. surged the most since April 2005, gaining $6.36, or nearly 8.8 percent, to close at $77.96 after the FDA approval its top-selling treatment Avastin for women with breast cancer. The company stands to add more than $700 million in sales this...
- Articles 2008-02-26
- "It's Not TV; It's HBO... on YouTube"; HBO Launches Official YouTube Channel
- Home Box Office HBO, Inc.and YouTubeTM today announced an agreement to offer select promotionalcontent on HBO's new branded YouTube channel. Starting today, videos fromHBO shows including "Flight of the Conchords," "The Wire," "Def ComedyJam," "Real Time with Bill Maher," "Real Sports," "Extras," Stand UpComedy, "Habla y Habla," and "Entourage," will...
- Articles 2008-02-25
- "National Lampoon's Bagboy" Comedy Movie Trailer Released
- Trailer Premieres at www.bagboythemovie.com and Across the National Lampoon Video Network LOS ANGELES -- National Lampoon Inc. (AMEX: NLN), the most widely recognized brand in comedy, today announced that they have released the movie trailer for the upcoming comedy "National Lampoon's Bagboy", which can be found at www.bagboythemovie.com,...
- Articles 2008-02-20
- Carlos Watson Debuts on Hearst-Argyle's Branded YouTube Channel
- To: ENTERTAINMENT EDITORS Contact: Thomas W. Campo of Hearst-Argyle Television, Inc., +1-212-887-6827, tcampo@hearst.com; or Liza Anderson or AlessandraCirera, both of Anderson Group PR, +1-323-655-1008, for Hearst-Argyle Television, Inc. NEW YORK, Dec. 4 /PRNewswire-FirstCall/ -- Hearst-ArgyleTelevision, Inc. (NYSE: HTV) today announced the launch of a newYouTube Channel, http://www.YouTube.com/CarlosWatson, featuringclips from...
- Articles 2007-12-04
- National Lampoon Launches Brand Channel on YouTube!
- LOS ANGELES -- National Lampoon, Inc. (AMEX:NLN), the most widely recognized brand in comedy, announced today that it has launched a National Lampoon video channel on YouTube (Nasdaq:GOOG), the leading online video community that allows people to discover, watch and share originally created videos. "The new National Lampoon...
- Articles 2007-09-10
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