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11 Resources for

brand awareness

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BNET Business Dictionary

Brand Awareness: the level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the...; Brand Awareness definition on BNET »

BNET Resources

DHL India conferred the Frost & Sullivan's 'Best International Logistics Service Provider in India' and 'Best Brand Awareness in the Indian Logistics Industry' Award for 2007: MUMBAI, India -- DHL India has been awarded the 'Best International Logistics Service Provider' and the 'Best Brand Awareness in the Indian Logistics Industry' for the year 2007 by Frost & Sullivan. This award is in recognition of its outstanding performance in customer experience and satisfaction for the year 2007.; Tags: brand, Brand Awareness, Frost & Sullivan, logistics; Research articles 2008-05-26
NORTEL'S EXTREME MAKEOVER: Financial woes behind it, the company is focusing on new products and brand awarenessFinancial woes behind it, the company is focusing on new products and brand awareness; Tags: brand awareness, Nortel Networks Corp.; Research articles 2005-09-01
Voted & Quoted; ... of AdAge.com voters think automakers can hold firm to their plan to resist TV upfront price increases. The remaining 42% of respondents think the automakers will be the less powerful force in this battle of wills.(Viewpoint)(Brief: "If automakers need a little brand awareness, they should refrain from TV spots for the entire year. If they need brand awareness, then they should selectively choose their buy. Mazda did this very effectively a couple of years ago by buying off "If automakers need a...; Tags: automobile company, brand, brand awareness, TV; Research articles 2004-05-10
Zaxby's raises brand awareness with licensee who does double duty as chain's NASCAR driver: Athens, GA. -- Restaurant chains like to sponsor NASCAR drivers to raise brand awareness among rabid racing fans, but the Zaxby's chicken chain is taking the uncommon step of sponsoring one of its own licensees to race in the Craftsman Truck Series.; Tags: brand, brand awareness, NASCAR; Research articles 2007-02-19
Cingular refocuses advertising message.(Business): Despite what he called, "one of the greatest brand launches ever and excellent results in brand awareness,'' the Cingular Wireless name has "not delivered,'' said Stan Sigman, chief executive officer, at last week's Merrill Lynch & Co Despite what he called, "one of the...; Tags: advertisement, brand, brand awareness, Cingular Wireless; Research articles 2003-03-03

Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article): ING Americas is putting on the dog to create brand awareness in the U.S. The U.S. unit of the Dutch financial services giant breaks a $20 million branding campaign today from Havas Advertising's Jordan McGrath Case & Partners, ... ING Americas is putting on the dog...; Tags: brand, brand awareness, ING Group; Research articles 2001-05-21
MOHAWK PROMOTES BRANDS WITH CONSUMERS AND RETAIL; MILL INVESTS IN EXPANDED PRINT CAMPAIGN IN CONSUMER SHELTER BOOKS AND STORE PROGRAMS.: CALHOUN, Ga.-Mohawk is continuing campaigns to build brand awareness for its family of carpet products in order to grow sales at both consumer and retail levels. CALHOUN, Ga.-Mohawk is continuing campaigns to build brand awareness for its family of carpet products in order...; Tags: Books, brand, brand awareness; Research articles 1999-05-17
MOTOROLA SPREADS 'WINGS' CAMPAIGN.: SCHAUMBURG, Ill.--Motorola has launched its largest advertising initiative to date, a $100 million-plus brand awareness campaign called "Wings." SCHAUMBURG, Ill.--Motorola has launched its largest advertising initiative to date, a $100 million-plus brand awareness campaign called "Wings."; Tags: advertisement, brand awareness, Motorola Inc.; Research articles 1998-04-27
Lay the Groundwork...Before You Call: A reader writes: First, thank you for the nice article, but I'm still having a problem. I work for a multinational insurance company that doesn't do enough advertising in my country to make the brand more visible. We depend on referrals to...; Tags: Advertisement, Brand, Prospect, Brand Awareness, Branding, Marketing, Geoffrey James; Blog posts 2008-05-28
Brand Management: Brand Equity: A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...; Tags: Brand, Brand Equity, Brand Management, Brand Awareness, Branding, Marketing; Presentations 2003-01-01
Kinleys - Captivate increases brand awareness and product trial: This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a highly targeted and creative approach to reach their objectives. They decided on a marketing program with two distinct elements: A unique, humorous advertising creative campaign...; Tags: Brand, Brand Awareness, Branding, Marketing; Case studies 2003-01-01

Additional Resources

Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems.: M2 PRESSWIRE-19 December 2001-STRATEGY ANALYTICS: Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems C1994-2001 M2 COMMUNICATIONS LTD RDATE:20122001 London, England & Boston, MA...; Tags: brand, Branding, handset, MARKETING, mobile, Philips Electronics N.V., phone, Strategy Analytics; Research articles 2001-12-19
Opodo trails rival travel sites in brand awareness.: Online travel shop Opodo is seriously lagging behind competitors easyJet and Expedia in terms of brand awareness, according to new research. Figures from Continental Research show 84% of users had no awareness of the Opodo airline portal brand. This compares with 47% of people having good affinity with...; Tags: easyJet Plc., Expedia Inc.; Research articles 2004-09-09
Dolby is speaking up. (Retail).(Dolby Laboratories launches brand awareness campaign)(Brief Article): Dolby Laboratories is coming to videogame showrooms with a new brand awareness campaign after discovering that millions of new consoles are being plugged into home theater surround audio systems. "What we have consistently heard from publ Dolby Laboratories is...; Tags: brand, console, game; Research articles 2002-04-08
Planned Parenthood of New York City Launches New Brand Awareness Campaign: Planned Parenthood: More Than You Think: NEW YORK, March 22 /U.S. Newswire/ -- On March 18, Planned Parenthood of New York City PPNYC unveiled its new brand awareness campaign, Planned Parenthood: More Than You Think, to raise public awareness about the importance of reproductive health care and the range of services that PPNYC offers. Billboards...; Tags: Planned Parenthood of New York City Inc.; Research articles 2002-03-22
Brand Awareness: Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try? Rather earlier branding turned into a game of being seen for the sake of being seen, without giving consumers a reason to...; Tags: Brand, Branding, Marketing; White papers 2001-09-01
Kodak still champ in store brand awareness - discount store sales of name brand camera equipment: Kodak Still Champ in Store Brand Awareness; Tags: brand, camera, Eastman Kodak Co., sales; Research articles 1987-10-12
Thai luxury homebuilder to create brand awareness.: By Kanana Katharangsiporn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 29--The Emperor House, a builder of luxury homes, plans to create brand awareness among high-end customers through its customer base, as well as by expanding its interior design and decoration ...; Tags: Bangkok Post, brand, Branding, MARKETING; Research articles 2004-09-29
Ford Acquires Beanstalk Group, Eves Expanded Licensing - Ford Motor Co., expanding brand awareness - Brief Article: DETROIT--Ford Motor Co. has purchased The Beanstalk Group licensing firm to expand brand awareness for Volvos, Jaguars, Land Rovers and other models. Terms were not disclosed. Beanstalk's clients have included Coca-Cola, AT&T and Harley-Davidson. Linden Nelson, CEO of Ford's iDentify merchandising unit, will be CEO of a merged operation under...; Tags: brand, Ford Motor Co.; Research articles 2001-06-18
Mobile Advertising Comes to Idle Screen in Asia; Honda campaign reaches millions of AIS subscribers using Celltick's LiveScreenMedia; Mass scale campaign to raise brand awareness for Honda motorbikes Interactive sponsored safety tips broadcast daily to us: M2 PRESSWIRE-12 February 2007-Celltick Technologies: Mobile Advertising Comes to Idle Screen in Asia; Honda campaign reaches millions of AIS subscribers using Celltick's LiveScreenMedia; Mass scale campaign to raise brand awareness for Honda motorbikes Interactive sponsored safety tips broadcast daily to users' idle-screen 3m unique impressions...; Tags: 3M Co., advertisement, brand, Honda Motor Co., MARKETING, mobile; Research articles 2007-02-12