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	<title><![CDATA[brand awareness Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+awareness.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand awareness]]></description>
	<s:counts start="0" returned="11" found="11" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Lay the Groundwork...Before You Call]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=329]]></link>
		<description><![CDATA[    A reader writes:  First, thank you for the nice article, but I'm still having a problem.  I work for a multinational insurance company that doesn't do enough advertising in my country  to make the brand more visible.  We depend on referrals to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 May 2008 05:31:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/prospect.html"><![CDATA[Prospect]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[Brand Awareness]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	<item>
		<title><![CDATA[DHL India conferred the Frost & Sullivan's 'Best International Logistics Service Provider in India' and 'Best Brand Awareness in the Indian Logistics Industry' Award for 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_26/ai_n25454434]]></link>
		<description><![CDATA[MUMBAI, India -- DHL India has been awarded the 'Best International Logistics Service Provider' and the 'Best Brand Awareness in the Indian Logistics Industry' for the year 2007 by Frost & Sullivan. This award is in recognition of its outstanding performance in customer experience and satisfaction for the year 2007.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[Brand Awareness]]></category>
		<category domain="http://resources.bnet.com/topic/frost+%2526+sullivan.html"><![CDATA[Frost & Sullivan]]></category>
		<category domain="http://resources.bnet.com/topic/logistics.html"><![CDATA[logistics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Zaxby's raises brand awareness with licensee who does double duty as chain's NASCAR driver]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3190/is_8_41/ai_n18646486]]></link>
		<description><![CDATA[Athens, GA. -- Restaurant chains like to sponsor NASCAR drivers to raise brand awareness among rabid racing fans, but the Zaxby's chicken chain is taking the uncommon step of sponsoring one of its own licensees to race in the Craftsman Truck Series.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[NORTEL'S EXTREME MAKEOVER]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5679/is_200509/ai_n23719215]]></link>
		<description><![CDATA[Financial woes behind it, the company is focusing on new products and brand awarenessFinancial woes behind it, the company is focusing on new products and brand awareness]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/nortel+networks+corp..html"><![CDATA[Nortel Networks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NT</category>
		<category domain="tickers">NT</category>
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		<title><![CDATA[Voted & Quoted; ... of AdAge.com voters think automakers can hold firm to their plan to resist TV upfront price increases. The remaining 42% of respondents think the automakers will be the less powerful force in this battle of wills.(Viewpoint)(Brief ]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200405/ai_n25571140]]></link>
		<description><![CDATA["If automakers need a little brand awareness, they should  refrain from TV spots for the entire year. If they need brand awareness,  then they should selectively choose their buy. Mazda did this very  effectively a couple of years ago by buying off  "If automakers need a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/automobile+company.html"><![CDATA[automobile company]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Cingular refocuses advertising message.(Business)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4962/is_200303/ai_n18161354]]></link>
		<description><![CDATA[Despite what he called, "one of the greatest brand launches  ever and excellent results in brand awareness,'' the Cingular  Wireless name has "not delivered,'' said Stan Sigman,  chief executive officer, at last week's Merrill Lynch & Co    Despite what he called, "one of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/cingular+wireless.html"><![CDATA[Cingular Wireless]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Kinleys - Captivate increases brand awareness and product trial]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50099]]></link>
		<description><![CDATA[This case study emphasis on Increase brand awareness and trial amongst young, urban professionals .  With limited resources, the Kilkenny marketing team needed a highly targeted and creative approach to reach their objectives. They decided on a marketing program with two distinct elements: A unique, humorous advertising creative campaign...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[Brand Awareness]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Brand Management: Brand Equity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=107736]]></link>
		<description><![CDATA[A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+equity.html"><![CDATA[Brand Equity]]></category>
		<category domain="http://resources.bnet.com/topic/brand+management.html"><![CDATA[Brand Management]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[Brand Awareness]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200105/ai_n26184960]]></link>
		<description><![CDATA[ING Americas is putting on the dog to create brand awareness in the  U.S. The U.S. unit of the Dutch financial services giant breaks a $20  million branding campaign today from Havas Advertising's Jordan  McGrath Case & Partners, ...  ING Americas is putting on the dog...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/ing+group.html"><![CDATA[ING Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[MOHAWK PROMOTES BRANDS WITH CONSUMERS AND RETAIL; MILL INVESTS IN EXPANDED PRINT CAMPAIGN IN CONSUMER SHELTER BOOKS AND STORE PROGRAMS.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199905/ai_n15215752]]></link>
		<description><![CDATA[CALHOUN, Ga.-Mohawk is continuing campaigns to build brand  awareness for its family of carpet products in order to grow sales at  both consumer and retail levels.     CALHOUN, Ga.-Mohawk is continuing campaigns to build brand  awareness for its family of carpet products in order...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 May 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[MOTOROLA SPREADS 'WINGS' CAMPAIGN.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4360/is_199804/ai_n15241092]]></link>
		<description><![CDATA[SCHAUMBURG, Ill.--Motorola has launched its largest advertising  initiative to date, a $100 million-plus brand awareness campaign called  "Wings."   SCHAUMBURG, Ill.--Motorola has launched its largest advertising  initiative to date, a $100 million-plus brand awareness campaign called  "Wings."   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Apr 1998 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+awareness.html"><![CDATA[brand awareness]]></category>
		<category domain="http://resources.bnet.com/topic/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="tickers">MOT</category>
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