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- Brand Equity
- the estimated value of a brand
- Brand Equity definition on BNET »
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- BankAmerica, Citibank and Chase Manhattan Lead Seven Top-Tier Banks in New Consumer Brand Equity Study; First PSI Brand Equity Index Ranks 34 Commercial Banks
- TAMPA, Fla.--BUSINESS WIRE--March 8, 1999--BankAmerica (which inanks based on an analysis of PSI consumer brandr brand equity is essential for banks, especially given the unprecedented changes taking place in the financial services industry. The ways in which customers select financial services and the changes taking place in how banks deliver...
- Research articles 1999-03-08
- The American Marketing Association and Reshare Corporation Present ''Collaborative online/offline sales & marketing: enhancing brand equity, decreasing customer defection, diminishing channel conflict''
- MINNEAPOLIS -- The webcast will be held on Thursday May 12th, 2005 at 12:00 Noon CDT. Enroll at http://www.marketingpower.com/webcast5-12
- Research articles 2005-04-28
- More Jeep models may mean less brand equity; Chrysler's move to add Patriot, other lines could be confusing consumers.(News)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-10-08
- The proof is in the package: new metallized film replaces foil and provides more benefits and advantages, including improved brand equity and production savings.(TECH REPORT)
- Significant developments in packaging film technology recently prompted Unilever Foods' North American Savory Division to rethink the traditional construction of its packaging for its biggest brands-Knorr and Lipton. The company decided to replace th Significant developments in packaging film technology recently prompted Unilever Foods' North...
- Research articles 2006-07-01
- Research and Markets: Building Brand Equity in the Molecular Biology Market - Over 1,500 Life Scientists Surveyed
- DUBLIN, Ireland -- Research and Markets, http://www.researchandmarkets.com, has announced the addition of Building Brand Equity in the Molecular Biology Market to their offering.
- Research articles 2004-08-03
- Highest brand equity: General Electric.(News)
- Byline: SEAN CALLAHAN Byline: SEAN CALLAHAN
- Research articles 2004-05-03
- Exclusive: Microsoft, GE top brand equity study.(News)
- Byline: SEAN CALLAHAN Byline: SEAN CALLAHAN
- Research articles 2004-01-19
- Chasing Sergio; Sergio Zyman picked himself up after the New Coke debacle and became keeper of the brand equity flame at Coca-Cola - Coca-Cola''s chief marketing officer leaving in May 1998
- Sergio Zyman picked himself up after the New Coke debacle and became keeper of the brand equity flame at Coca-Cola. As he exits, how does Zyman's performance rate?
- Research articles 1998-03-30
- Nintendo Europe Gets Into the Game With ATG; ATG and Blast Radius Help Nintendo Localize and Enhance Brand Equity Across European Web Properties
- Business Editors/High-Tech Writers
- Research articles 2002-09-18
- OnRequest Images and the American Marketing Association to Present Webinar on Increasing Brand Equity Through Custom Photography
- WHAT: In conjunction with the American Marketing Association, David Norris, chairman and CEO of OnRequest Images, will be presenting a free webinar that will demonstrate how companies can increase ...
- Research articles 2006-05-17
- The Economic Times, India, Brand Equity column.
- Feb. 1--BUNKING HISTORY: Ford Motor Company, in a new television commercial which was timed for broadcast just two days after it said it would close as many as 14 factories and cut up to 30,000 jobs over the next six years, has William Clay Ford Jr, ...
- Research articles 2006-02-01
- Infowave launches major branding initiative and advertising campaign Targeted program designed to establish mindshare and brand equity for Infowave's Wireless Business Engine(TM).
- BURNABY, BC, Oct 05, 2000 BURNABY, BC, Oct 05, 2000
- Research articles 2000-10-05
- Key Industry Analyst Names Medsite Leader in eDetailing Industry; Datamonitor Report Cites Physician Relationship Management, Brand Equity and Integrated Platform as Key Strengths
- NEW YORK -- Medsite, the leader in e-pharmaceutical marketing, today announced that its positioning in the industry has been sustained in a report released by independent market research firm, Datamonitor. Electronic Detailing: Reaching Physicians with Consistent and Comprehensive Marketing Message Online, published in December 2004, notes that "Medsite has been,...
- Research articles 2005-02-09
- Team Citibank wins Brand Equity Quiz '05.
- Apr. 12--MUMBAI, India -- A five thousand-strong audience, the country's eight best quiz teams locking horns and being judged by the country's best quizmaster. On Sunday night, the MMRDA grounds in Mumbai turned into the hottest entertainment zone in Apr. 12--MUMBAI, India -- A five thousand-strong...
- Research articles 2005-04-12
- The Ultimate Intangible: Measuring and Managing Brands as Strategic Assets
- Branding is a human phenomenon as fundamental as the use of symbols. The impact of brands can be powerful, signaling positive or negative value to customers and other constituencies. All else being equal, a strong brand enables a company to command a premium price for a product or have higher...
- White papers 2003-01-01
- How Can Customer-facing Employees Help Build Brand Equity?
- It is very essential that attracting and keeping the most talented and productive employees is more important than ever. Companies today must do more with less yet must continually find ways to strengthen their brand offering and provide a differentiating product or experience for customers. However, companies are questioning how...
- White papers 2003-11-10
- Practical Brand Management
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Brand equity is the competitive advantage established by the brand in the market...
- White papers 2002-05-01
- Aligning Brand Equity To Drive Business Value
- Most companies today, focus on the brand's personality elements and key associations for comparative purposes. The less tangible elements provide comparative measurements to track the progress of variety of brand-building efforts. It is important to know the market value of a brand, but it is equally important to know the...
- White papers 2003-01-01
- Making The Most Of Your Brand: Leveraging Brand Equity Through Branding Strategies
- From the executive summary: 'When consumers believe that a brand is responsive and trusted, they become emotionally attached to it, and when they become emotionally attached to it, they become committed to it. Thus, emotionally and behaviorally people do invest something of themselves, their reputation, and their time in the...
- White papers 2003-01-01
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
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