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- Brand Equity
- the estimated value of a brand
- Brand Equity definition on BNET »
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- BankAmerica, Citibank and Chase Manhattan Lead Seven Top-Tier Banks in New Consumer Brand Equity Study; First PSI Brand Equity Index Ranks 34 Commercial Banks
- TAMPA, Fla.--BUSINESS WIRE--March 8, 1999--BankAmerica (which inanks based on an analysis of PSI consumer brandr brand equity is essential for banks, especially given the unprecedented changes taking place in the financial services industry. The ways in which customers select financial services and the changes taking place in how banks deliver...
- Research articles 1999-03-08
- The American Marketing Association and Reshare Corporation Present ''Collaborative online/offline sales & marketing: enhancing brand equity, decreasing customer defection, diminishing channel conflict''
- MINNEAPOLIS -- The webcast will be held on Thursday May 12th, 2005 at 12:00 Noon CDT. Enroll at http://www.marketingpower.com/webcast5-12
- Research articles 2005-04-28
- More Jeep models may mean less brand equity; Chrysler's move to add Patriot, other lines could be confusing consumers.(News)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2007-10-08
- The proof is in the package: new metallized film replaces foil and provides more benefits and advantages, including improved brand equity and production savings.(TECH REPORT)
- Significant developments in packaging film technology recently prompted Unilever Foods' North American Savory Division to rethink the traditional construction of its packaging for its biggest brands-Knorr and Lipton. The company decided to replace th Significant developments in packaging film technology recently prompted Unilever Foods' North...
- Research articles 2006-07-01
- Research and Markets: Building Brand Equity in the Molecular Biology Market - Over 1,500 Life Scientists Surveyed
- DUBLIN, Ireland -- Research and Markets, http://www.researchandmarkets.com, has announced the addition of Building Brand Equity in the Molecular Biology Market to their offering.
- Research articles 2004-08-03
- Highest brand equity: General Electric.(News)
- Byline: SEAN CALLAHAN Byline: SEAN CALLAHAN
- Research articles 2004-05-03
- Exclusive: Microsoft, GE top brand equity study.(News)
- Byline: SEAN CALLAHAN Byline: SEAN CALLAHAN
- Research articles 2004-01-19
- Chasing Sergio; Sergio Zyman picked himself up after the New Coke debacle and became keeper of the brand equity flame at Coca-Cola - Coca-Cola''s chief marketing officer leaving in May 1998
- Sergio Zyman picked himself up after the New Coke debacle and became keeper of the brand equity flame at Coca-Cola. As he exits, how does Zyman's performance rate?
- Research articles 1998-03-30
- Nintendo Europe Gets Into the Game With ATG; ATG and Blast Radius Help Nintendo Localize and Enhance Brand Equity Across European Web Properties
- Business Editors/High-Tech Writers
- Research articles 2002-09-18
- The Economic Times, India, Brand Equity column.
- Feb. 1--BUNKING HISTORY: Ford Motor Company, in a new television commercial which was timed for broadcast just two days after it said it would close as many as 14 factories and cut up to 30,000 jobs over the next six years, has William Clay Ford Jr, ...
- Research articles 2006-02-01
- OnRequest Images and the American Marketing Association to Present Webinar on Increasing Brand Equity Through Custom Photography
- WHAT: In conjunction with the American Marketing Association, David Norris, chairman and CEO of OnRequest Images, will be presenting a free webinar that will demonstrate how companies can increase ...
- Research articles 2006-05-17
- Team Citibank wins Brand Equity Quiz '05.
- Apr. 12--MUMBAI, India -- A five thousand-strong audience, the country's eight best quiz teams locking horns and being judged by the country's best quizmaster. On Sunday night, the MMRDA grounds in Mumbai turned into the hottest entertainment zone in Apr. 12--MUMBAI, India -- A five thousand-strong...
- Research articles 2005-04-12
- Infowave launches major branding initiative and advertising campaign Targeted program designed to establish mindshare and brand equity for Infowave's Wireless Business Engine(TM).
- BURNABY, BC, Oct 05, 2000 BURNABY, BC, Oct 05, 2000
- Research articles 2000-10-05
- Key Industry Analyst Names Medsite Leader in eDetailing Industry; Datamonitor Report Cites Physician Relationship Management, Brand Equity and Integrated Platform as Key Strengths
- NEW YORK -- Medsite, the leader in e-pharmaceutical marketing, today announced that its positioning in the industry has been sustained in a report released by independent market research firm, Datamonitor. Electronic Detailing: Reaching Physicians with Consistent and Comprehensive Marketing Message Online, published in December 2004, notes that "Medsite has been,...
- Research articles 2005-02-09
- Symantec Online Fraud Protection Helps Businesses Combat Online Fraud, Protect Brand Equity
- Symantec Corp. (NASDAQ: SYMC) today announced the availability of Symantec Online Fraud Protection , a comprehensive program that includes Symantec services, education and ongoing monitoring and management capabilities designed to protect businesses that conduct large volumes of financial transactions and their customers from losses due to online fraud. ...
- Research articles 2008-05-19
- Challenges In Creating Brand Equity For Products With Short PLC
- In this paper, we provide a concise description of short life cycle products. The industries analyzed range from entertainment to health foods. The challenges faced by each industry in building Brand Equity are analyzed in depth. A study of common challenges across categories, gives a generic idea of the challenges...
- White papers 2007-04-08
- Tourism Advertising: ROI Driven Destination Brand Equity Management
- Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop their destination brand. As more and more accountability is required both in the Private and the Public sector, the pressure to generate as much impact...
- White papers 2008-10-01
- AT&T Leads in Brand Equity but is Vulnerable to the Regional Bell Operating Companies; New IDC/LINK Brand Equity Study Defines the Dynamics of the Consumer Telecommunications Market in the United States
- FRAMINGHAM, Mass.--BUSINESS WIRE--June 4, 1996--AT&T leads all telecommunications brands for brand recognition and brand affinity, but is vulnerable to other brands, especially the Regional Bell Operating Companies RBOCs, according to a new study from IDC/LINK.
- Research articles 1996-06-04
- Building Powerful Strategies That Strengthen Brand Equity
- The paper shows that just as brand dominance sets one company apart from another in local markets, achieving the top position globally is becoming the ultimate competitive weapon for those that aim for global success. The paper further reports that building and maintaining a truly global brand is not an...
- White papers 2004-10-01
- Gain leverage from partnerships - Times Mirror Magazines develops brand equity with Smithsonian Institution - Brief Article
- Gain leverage from partnerships Borrow equity from others, advises Patricia Campbell, executive vice president, Times Mirror Magazines. TMM's strategic relationship with the Smithsonian Institution shows how publishers can leverage editorial product and someone else's assets into a very powerful program. TMM and the Smithsonian have developed a media-merchandising program around...
- Research articles 1995-01-15
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