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- Kiss Your Brand Goodbye
- Kiss Your Brand GoodbyeRE: Kiss Your Brand GoodbyeThere's a clear change on the ways customers see brand nowadays, but saying that branding is an old concept overcome by "moments" is completely misleading.There are some good points here, as being careful for your communication to not become noisy; also that brand...
- Discussion threads 2008-09-16
Additional Resources
- Kiss Your Brand Goodbye
- Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being "Branding Only Works on Cattle" excerpted on Change This. (update: it's not an excerpt, but an original piece drawn from the book). Author Jonathan Salem Baskin...
- Blog posts 2008-09-16
- To Brand Or Not To Brand?
- Does Corona succeed wildly in certain markets because of its brilliant branding? Or some fluke of human taste buds? The debate is raging in the comments of Kiss Your Brand Goodbye. BNET readers have been trying to pin author Jonathan Salem Baskin to the wall about his...
- Blog posts 2008-09-29
- Boeing CEO Warns McDonnell Douglas Workers to Improve Profits.(Originated from The Orange County Register, Calif.)
- LOS ANGELES--Mar. 19--Boeing Chief Executive Officer Phil Condit offered a tough goal Tuesday for Douglas Aircraft in Long Beach: Improve profits or kiss your brand goodbye. LOS ANGELES--Mar. 19--Boeing Chief Executive Officer Phil Condit offered a tough goal Tuesday for Douglas...
- Research articles 1997-03-19
- Kiss That Cushy Marketing Job Goodbye
- Due to the meltdown, companies that sell products and services will no longer be willing to pay marketers for unmeasurable activities. At the same time, companies that buy product and services won't be willing to deal with sales reps who can't add value beyond information and...
- Blog posts 2009-03-25
- Goodbye Lands' End, the royalty of customer service: merger with Sears could force Lands' End to abdicate its service philosophy. (Point Of View).(Sears, Roebuck and Co.)(Brief Article)
- It was with a heavy heart that I read of Sears' acquisition of Lands' End. Though both are well known retailers, the two companies could not be more different in culture and brand. It was with a heavy heart that I read of...
- Research articles 2002-07-01
- Saab says Goodbye to General Motors as it's sold to Koenigsegg
- Well, it's official. Zurich. General Motors Co. today confirmed it has signed a stock purchase agreement with Koenigsegg Group AB regarding the sale of 100% of the shares of Saab Automobile AB. The deal is expected to conclude in the next months and will then secure Saab's future. Saab Automobile...
- News items 2009-08-18
- Zune marketing exec says goodbye to Microsoft
- Chris Stephenson, general manager of marketing for Microsoft's Zune music player is leaving to join Universal Music Group.Chris Stephenson(Credit: Microsoft)Stephenson was one of the people Microsoft tasked in 2006 with trying to cut into Apple's massive lead in music. Despite some early favorable reviews, Zune has so far failed to...
- News items 2009-08-26
- Goodbye, PaineWebber
- First the Union Bank of Switzerland morphed into UBS, which bought PaineWebber, which became UBS PaineWebber. In the second half of 2003, says UBS, the PaineWebber name will disappear, and UBS will stand alone in a "further evolution" of the bank's brand First the Union Bank of Switzerland morphed into...
- Research articles 2002-12-01
- Goodbye Numbers Nerd
- Byline: Susan Thea Posnock Here's a scenario that most circulators can still only dream about. Two years ago, when John Kerner joined Sports Illustrated as an associate direct-mail manager, he wondered aloud why the magazine was not doing better with college students - the readers who watched ESPN and...
- Research articles 2004-09-01
- Goodbye, Christie Hefner
- Christie Hefner's resignation as CEO of Playboy marks the end of an era. The 56-year-old has managed Playboy for two decades and was one of the first females to break through the glass ceiling that has kept many capable women out of the C-Suite. Or, sort of....
- Blog posts 2008-12-09
- Milan says goodbye to the guiding light of Gucci as Ford unveils
- HYPERBOLE COURSES through the veins of the fashion industry, but last night the superlatives being exchanged by an emotional crowd waiting for Tom Ford to take his leave from Gucci with a final catwalk show in Milan were for real. The event at the theatre in Piazza...
- Research articles 2004-02-26
- GOODBYE, MR CUBE.(corporate advertising logo and politics)
- Ron Noon explains the birth and examines the impact of a potent symbol of free enterprise. HISTORY'S MOST FAMOUS sugar lump was `Mr Cube', an animated cartoon character born in July 1949 in a climate of grey austerity, rationing and contentious nationalisation...
- Research articles 2001-10-01
- Iceland says goodbye to the Big Mac
- REYKJAVIK, Iceland - The Big Mac, long a symbol of globalization, has become the latest victim of this tiny island nation's overexposure to the world financial crisis. Iceland's three McDonald's restaurants — all in the capital Reykjavik — will close next weekend, as the franchise owner gives in to falling...
- News items 2009-10-26
- Fiat's Five-Year Plan For Chrysler Leaks Early, Local Distribution In Question
- DETAILS OF A special ‘five year plan' to resuscitate US carmaker Chrysler have leaked early, thanks to sources contacted by the Wall Street Journal. The plan, lead by Fiat and new Chrysler CEO Sergio Marchionne, calls for a number of Chrysler, Jeep and Dodge models to be retired or redesigned...
- News items 2009-10-29
- DaimlerChrysler Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Friedrich Lauer We take the first question from Johan Grabe, please. Johan Grabe - Deutsche Bank Yes, good afternoon. Johan Grabe, Deutsche Bank. Three questions if I may. First of all on Mercedes on your updated margin guidance I wonder whether you could provide the...
- Earnings calls 2007-07-25
- Steeped in GM: My Fascination with a Fallen Icon
- I just got bumped from my 7:06 am appearance on the Early Show about GM. I'm so steeped in the GM bankruptcy that I didn't even know about the breaking news story that replaced me: a Pennsylvania mother staged a fake kidnapping and went to Disney to celebrate. Or something...
- Blog posts 2009-05-29
- Business World
- Goodbye Eagle AUBURN HILLS, Mich. Bloomberg -- Chrysler will discontinue its slow-selling Eagle car brand in October 1998 and fold 2,340 Eagle dealers into other Chrysler franchises, eliminating the expense of a decade-old brand that outlived its usefulness. Chrysler introduced Eagle in 1987 to absorb 1,500...
- Research articles 1997-09-30
- McKinsey's Four Biases of Failure
- Saying goodbye can be a hard thing to do. But it is a necessary part of the creative process and is good management, according to a new McKinsey Quarterly study. Too often, executives stick to what was once thought a bold and brilliant idea. But when the...
- Blog posts 2008-06-27
- 7009: ReVibed.
- From AdAge.com…Will Vibe Magazine Be Revived?Owners of Uptown Aim to Acquire Shuttered Title From CapitalSourceBy Nat IvesNEW YORK (AdAge.com) -- The owners of Uptown magazine, including former Vibe Group Publisher Leonard Burnett Jr., are said to be near a deal to acquire the Vibe brand from CapitalSource, the major debt...
- News items 2009-08-11
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