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8 Resources for

brand identity and branding

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Can Gap Come Back?: The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...; Tags: Branding, Marketing, Andrew Hines, Gap, Brand Identity, Brand; Blog posts 2007-07-11
Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: For practitioners, Integrated Marketing Communication IMC has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in...; Tags: Brand, Integrated Marketing Communication, Brand Equity, Brand Identity, Branding, Marketing; White papers
Culture and Customer Loyalty - But Will They Love Me Tomorrow? Thriving With Customers Through Corporate Culture: Leveraging corporate culture is the right next step in the evolution of sustainable success for many companies who are just past the initial growth spurt of establishing a market presence. While too many businesses think of brand identity only in terms of taking advantage of whatever opportunities the marketplace provides,...; Tags: Corporate Culture, Brand Identity, ManagerWise, Leadership, Branding, Management, Marketing; White papers 2003-01-01
Three Brand Identity Myths That Will Bring Your Business Down: Brand identity is the combination of consistent visual elements that are used in one's marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a...; Tags: Brand, Brand Identity, Brand Identity Kit, Branding, Marketing; White papers
The Myths And Benefits Of Brand Identity: Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more about nurturing it, rather than managing it. You will think more about having it fulfill...; Tags: Brand, Benefit, Brand Identity, Branding, Marketing; White papers 2007-10-25

Can An Outsourcing SEO Company Create Your Brand Identity?: When you are starting an online business your prime concern is to track brand perception to aid business improvement. As a business owner or an online marketer it is very important for you to think about your brand. Whether good or bad, every visitor to your website has some kind...; Tags: Brand, Brand Identity, Outsourcing, Branding, Marketing; White papers 2009-02-24
Make Your Marque: Your visual identity is the first and most important contact you have with the outside world - make the most of it with a considered design program. Developing a brand identity can often seem like the preserve of big companies with large marketing budgets - and the consultants and agencies...; Tags: Brand, American Express Co., Brand Identity, Branding, Marketing; White papers 2009-05-13
AOL's New Branding Trades Iconic Running Man For Goldfish: AOL (NYSE: TWX) just released its new branding look—one consistent typography showing “Aol” with different “reveals” from various artists. The new identity fully debuts when AOL rings the bell to open the New York Stock Exchange Dec. 10. Images here; explanation after the jump. Release:AOL today previewed its new...; Tags: Brand, America Online Inc., Brand Identity, Branding, Marketing, Companies, Time Warner, AOL, Staci D. Kramer; External links 2009-11-23

Additional Resources

Eltek Valere Completes First Phase of Company Integration and Unveils New Look and Branding: New Eltek Valere Brand Communicates Company's Customer Focus, Innovation and Worldwide Reach RICHARDSON, Texas -- Eltek Valere today announced the debut of its new visual brand identity and the achievement of key integration milestones of the acquisition, which was completed in June 2007 and which created the industry's second...; Tags: New Look Co.; Research articles 2007-09-24
Lucent: Creating The Identity For A $20 Billion Start-Up: In a world full of clutter and contradictory messages, effective identity and brand can be the reasons a consumer chooses one product over another. It has been explored here that, what goes into creating and nurturing powerful identities and brands. Contributors distill the fundamentals, as well as address packaging, dual...; Tags: Alcatel-Lucent, Brand, Branding, Identity, Landor Associates, Marketing; Case studies 2003-01-01
The same, but different. (product commodification and branding of Quicken)(Editorial): The symbiotic relationship between commodification and branding in banking is exemplified by the marketing effort for the financial software Quicken. While press releases focus on the product's brand identity, marketers aim to commodify the service by offThe symbiotic relationship between commodification and branding in banking is exemplified by the marketing...; Tags: brand, branding, Quicken; Research articles 1998-04-01
PDI rolls out new logo and brand identity.(TOP OF THE NEWS)(Professional Datasolutions Inc.)(Brief article): PDI (Temple, Texas) unveiled a new logo and brand identity system at the 2007 NACS Show. The new branding is in conjunction with the completion of a five plus year initiative to deliver an innovative new software system, PDI/Enterprise. The new brand identity...; Tags: Professional Datasolutions Inc.; Research articles 2007-12-01
The Importance of Internal Branding to Support Exceptional Customer Service Is Growing: Companies with a strong branding focus also realize the importance of internal branding as part of their overall marketing efforts. Internal branding is a conscious and planned process undertaken within the organization to align staff and business processes with the brand identity and values. It is a focused strategy and...; Tags: Customer Service, Brand, Derek Stockley, Branding, Product Marketing, Marketing; White papers 2006-03-09
Nothing Says Brand Like The Package: From the executive summary: ‘Brand identity and package design are an increasingly important component of corporate branding strategies as they contribute significantly to marketing or branding successes. While marketing and advertising efforts seek to create need or demand for a product, only the package can tangibly deliver that product and...; Tags: Brand, Branding, Marketing; White papers 2003-01-01
Landor Announces New Corporate Identity and Brand Strategy for Tenaris; An Alliance of Eight Tubular Steel Mills Repositions Itself for the Global Market: Business Editors SAN FRANCISCO--BUSINESS WIRE--May 7, 2001 Landor Associates, one of the world's leading branding and design consultancies, has developed a new brand positioning and corporate identity for DST, a global alliance of eight tubular steel mills that together are global market leaders. The company made the announcement...; Tags: Landor Associates, Tenaris S.A., Tubular Steel Inc.; Research articles 2001-05-07
Corporate Identity, Corporate Branding And Corporate Marketing: In addition to articulating the understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organizational identification and visual identity) the article outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic "HEADS". In addition, the paper...; Tags: Brand, Identity, Emerald, Branding, Marketing; White papers 2003-08-01
QMI introduces New Corporate identity.(Industry News)(Brief Article): CLEVELAND-QMI, a management system registrar, has unveiled a new corporate identity and branding theme, "Advancing Business Excellence." The new identity was developed to better represent the company's broader service offering and current strategy. "Since we began 20 years ago as a pioneer in the...; Tags: Branding, identity, ISO, MARKETING, Quality, registrar; Research articles 2004-06-01
Branding From the Inside Out: How to Approach Brand Strategy, Brand Measurement and the Management of Brands as Assets: A brand is not a by-product, ad campaign, logo, or slogan. It is a differentiating identity and the most important reason for employees, investors and customers to want to do business with you. In a real sense, it is a firm's most important asset. Increasing the appeal and value of...; Tags: Asset, Brand Strategy, Brand, Brand Amplitude, Branding, Marketing; White papers 2005-12-01
Landor, Tocquigny Partner to Revitalize The Washington Times Brand: Top Marketing Firms Focus on Brand Identity and Extending Readership Globally AUSTIN, Texas -- Landor Associates, one of the world's leading strategic branding and design firms, and Tocquigny, a leading marketing firm specializing in leveraging emerging technologies to create winning business solutions, today announced a partnership to strengthen The...; Tags: Landor Associates, Tocquigny; Research articles 2007-12-11
Decibel Rocks With Ektron; Magazine's New Web Site Achieves Goals for Branding, Traffic and Web Standards Using Ektron CMS400.NET: AMHERST, N.H. -- Ektron Inc., an innovator in web content management software, today announced the company's CMS400.NET powers Decibel Magazine's new standards-based website, DecibelMagazine.com. Decibel, an underground hard rock and extreme heavy metal music magazine published by Red Flag Media, chose CMS400.NET to streamline editorial processes, build brand identity and...; Tags: branding, Ektron Inc., Web; Research articles 2006-02-28