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9 Resources for

brand identity and marketing

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Can Gap Come Back?: The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...; Tags: Branding, Marketing, Andrew Hines, Gap, Brand Identity, Brand; Blog posts 2007-07-11
DealerSuite Promotions Helps Build Dealer Brand Identity; Alliance between ADP and Summit Marketing Connects Retailers Online to Promotion Products Solutions: Business Editors, Automotive Writers; Tags: alliance, Automatic Data Processing Inc., brand, brand identity, marketing; Research articles 2000-06-20
Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: For practitioners, Integrated Marketing Communication IMC has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in...; Tags: Brand, Integrated Marketing Communication, Brand Equity, Brand Identity, Branding, Marketing; White papers
Culture and Customer Loyalty - But Will They Love Me Tomorrow? Thriving With Customers Through Corporate Culture: Leveraging corporate culture is the right next step in the evolution of sustainable success for many companies who are just past the initial growth spurt of establishing a market presence. While too many businesses think of brand identity only in terms of taking advantage of whatever opportunities the marketplace provides,...; Tags: Corporate Culture, Brand Identity, ManagerWise, Leadership, Branding, Management, Marketing; White papers 2003-01-01
Three Brand Identity Myths That Will Bring Your Business Down: Brand identity is the combination of consistent visual elements that are used in one's marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a...; Tags: Brand, Brand Identity, Brand Identity Kit, Branding, Marketing; White papers

The Myths And Benefits Of Brand Identity: Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more about nurturing it, rather than managing it. You will think more about having it fulfill...; Tags: Brand, Benefit, Brand Identity, Branding, Marketing; White papers 2007-10-25
Can An Outsourcing SEO Company Create Your Brand Identity?: When you are starting an online business your prime concern is to track brand perception to aid business improvement. As a business owner or an online marketer it is very important for you to think about your brand. Whether good or bad, every visitor to your website has some kind...; Tags: Brand, Brand Identity, Outsourcing, Branding, Marketing; White papers 2009-02-24
Make Your Marque: Your visual identity is the first and most important contact you have with the outside world - make the most of it with a considered design program. Developing a brand identity can often seem like the preserve of big companies with large marketing budgets - and the consultants and agencies...; Tags: Brand, American Express Co., Brand Identity, Branding, Marketing; White papers 2009-05-13
AOL's New Branding Trades Iconic Running Man For Goldfish: AOL (NYSE: TWX) just released its new branding look—one consistent typography showing “Aol” with different “reveals” from various artists. The new identity fully debuts when AOL rings the bell to open the New York Stock Exchange Dec. 10. Images here; explanation after the jump. Release:AOL today previewed its new...; Tags: Brand, America Online Inc., Brand Identity, Branding, Marketing, Companies, Time Warner, AOL, Staci D. Kramer; External links 2009-11-23

Additional Resources

RETHINKING ROYAL DOULTON: A COMPANY IN TRANSITION; NEW PRESIDENT PLANS TO FOCUS ON PRODUCT DESIGNS, MARKETING, BRAND IDENTITY.: NEW YORK-"It's always darkest before the dawn" may be the best maxim to apply to Royal Doulton. The company this year saw staff upheaval, a loss of brand identity and a focus just on product sales rather than on both sales and ...; Tags: Royal Doulton Plc.; Research articles 1999-05-24
WordCruncher Internet Technologies, Inc. Retains Pittard Sullivan to Provide Brand Strategy and Design for Internet Business Hub: SALT LAKE CITY--BUSINESS WIRE--July 15, 1999-- WordCruncher Internet Technologies, Inc. (OTC BB: WCTI), has retained Pittard Sullivan, a leading marketing communications company in the media and entertainment industries, to provide brand strategy, brand identity and site design consulting. This relationship is another key component of WCTI's development of...; Tags: brand, Branding, Business Wire, INTERNET, MARKETING, strategy; Research articles 1999-07-15
To meet the need for shrink film that performs as an advertising and marketing vehicle - Eastman Chemical Co.'s Embrace copolyester for shrink film - Brief Article: To meet the need for shrink film that performs as an advertising and marketing vehicle, Eastman Chemical developed Embrace copolyester. It is a highly specialized copolyester with a combination of properties that makes it ideal for full-bodied shrink film labels, as well as tamper-evident seals, over-wraps and multi-packages. It has...; Tags: advertisement, Eastman Chemical Co., marketing; Research articles 2001-11-01
Citi and Publicis Groupe Announce Global Advertising and Marketing Assignment: Publicis to Produce Citi's Brand Identity and Consumer Campaigns; Tags: Citigroup Inc., marketing, Publicis Groupe; Research articles 2007-04-30
PDI rolls out new logo and brand identity.(TOP OF THE NEWS)(Professional Datasolutions Inc.)(Brief article): PDI (Temple, Texas) unveiled a new logo and brand identity system at the 2007 NACS Show. The new branding is in conjunction with the completion of a five plus year initiative to deliver an innovative new software system, PDI/Enterprise. The new brand identity...; Tags: Professional Datasolutions Inc.; Research articles 2007-12-01
Nothing Says Brand Like The Package: From the executive summary: ‘Brand identity and package design are an increasingly important component of corporate branding strategies as they contribute significantly to marketing or branding successes. While marketing and advertising efforts seek to create need or demand for a product, only the package can tangibly deliver that product and...; Tags: Brand, Branding, Marketing; White papers 2003-01-01
aQuantive Closes Acquisition of SBI.Razorfish; Combination Creates Avenue A/Razorfish, New Brand Identity for Largest Independent Interactive Agency: SEATTLE -- aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company, today announced it has closed the acquisition of the largest independent interactive agency SBI.Razorfish, an Internet marketing and consulting firm. Combined with interactive agency Avenue A, the resulting brand identity for aQuantive's core agency business is now Avenue...; Tags: acquisition, agency, aQuantive Inc.; Research articles 2004-07-27
Exploring The Links Between Brand Name And Consumer Identity: The paper states that through symbolic preference formation getting consumers to like a product offering because it appeals to the lifestyle they have or want to have, companies can create more effective and persuasive advertising. It also describes the term ‘identity salience' as the process through which an advertisement, product,...; Tags: Brand Name, Consumer, Advertisement, Brand, Knowledge@Wharton, Identity, Branding, Marketing; White papers 2002-11-06
Law firm Garvey Schubert Barer wins award for identity launch: Law firm Garvey Schubert Barer has a new look to match an old philosophy that pairs irreverence with expertise. Last month, the firm accepted the 2004 Your Honor Award from the Legal Marketing Association for its first place finish in the identity launch category. The award recognizes...; Tags: Garvey Schubert Barer; Research articles 2004-04-02
Landor Announces New Corporate Identity and Brand Strategy for Tenaris; An Alliance of Eight Tubular Steel Mills Repositions Itself for the Global Market: Business Editors SAN FRANCISCO--BUSINESS WIRE--May 7, 2001 Landor Associates, one of the world's leading branding and design consultancies, has developed a new brand positioning and corporate identity for DST, a global alliance of eight tubular steel mills that together are global market leaders. The company made the announcement...; Tags: Landor Associates, Tenaris S.A., Tubular Steel Inc.; Research articles 2001-05-07
Landor, Tocquigny Partner to Revitalize The Washington Times Brand: Top Marketing Firms Focus on Brand Identity and Extending Readership Globally AUSTIN, Texas -- Landor Associates, one of the world's leading strategic branding and design firms, and Tocquigny, a leading marketing firm specializing in leveraging emerging technologies to create winning business solutions, today announced a partnership to strengthen The...; Tags: Landor Associates, Tocquigny; Research articles 2007-12-11