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- Integrated Marketing Communication (IMC) and brand identity as Critical Components of Brand Equity Strategy
- For practitioners, Integrated Marketing Communication (IMC) has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in...
- White papers
- Three brand identity Myths That Will Bring Your Business Down
- Brand identity is the combination of consistent visual elements that are used in one's marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a...
- White papers
- The Myths And Benefits Of brand identity
- Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more about nurturing it, rather than managing it. You will think more about having it fulfill...
- White papers 2007-10-25
- Can Gap Come Back?
- The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...
- Blog posts 2007-07-11
- Culture and Customer Loyalty - But Will They Love Me Tomorrow? Thriving With Customers Through Corporate Culture
- Leveraging corporate culture is the right next step in the evolution of sustainable success for many companies who are just past the initial growth spurt of establishing a market presence. While too many businesses think of brand identity only in terms of taking advantage of whatever opportunities the marketplace provides,...
- White papers 2003-01-01
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor’s offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- Internet Noise and Its Effects on Brand Management
- The division between the brand identity communicated by the originator and the brand identity perceived by the consumers or users is explored, and a conceptual model is presented which aids in the articulation of potential fail points or incongruencies in the brand image/brand reality continuum. The moderating factor of noise...
- White papers 2000-12-22
Additional Resources
- Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself
- [ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
- Articles 2008-12-01
- Sana Security Establishes UK Retail Channel
- Award-Winning Online ID Protection Software Available in PC World and Currys Stores LONDON -- Launching its push into the UK retail channel, Sana Security, Inc., a leading behavioral security software company, today announced its award-winning PRSC Online Identity Protection software is now available to consumers across the UK...
- Articles 2008-05-07
- BrandExtract Develops New Brand for Uson
- Microsite kicks off global release of new Qualitek mR product HOUSTON -- BrandExtract, LLC created a new brand identity system for Uson, a pioneer in the development of automated leak detection equipment, and then extended the "look and feel" into new product launches and sales materials, including Uson's...
- Articles 2008-05-06
- FRCH Design Worldwide Helps The Sports Museum of America Get Their Game Face On
- FRCH Helped Create Logo, Brand Identity and Retail Experience for New All-Sports Museum, Opening May 7th in NYC NEW YORK -- The Sports Museum of America (SmA) http://www.sportsmuseum.com will be the first of its kind when it opens on May 7, 2008 in New York City. SmA, in...
- Articles 2008-05-05
- PR@vantage Evolves to Vantage Communications
- New Corporate Identity Highlights Agency's Evolution beyond "@" Sign to Reflect New Media Services and Expertise SAN FRANCISCO -- PR@vantage, an award-winning technology public relations firm, announced today it is changing the name of the agency to Vantage Communications. The new name highlights the evolution of the agency...
- Articles 2008-05-05
- Hit Refresh: Mediaweek.com Unveils New Digital Identity
- --Introducing "This Week's Issue" and "Pith & Vinegar" Podcasts, Exclusive "L.A. Files" Segment, and more...-- NEW YORK -- Today Mediaweek, a Nielsen Business Media publication, re-launches its online extension of the 17-year leading business-to-business weekly, Mediaweek.com. The retooled Web site features an abundance of new multimedia components, Web...
- Articles 2008-05-05
- Tobacco in Taiwan: Cigarette Value Growth Surpasses Volume Growth Due to Price Increases
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90697) has announced the addition of Tobacco in Taiwan to their offering. Euromonitor's Tobacco in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing...
- Articles 2008-05-05
- Research and Markets: Health Remains the Most Important Trend in Packaged Food in Sweden According to New Report
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90690) has announced the addition of Euromonitor International's new report: Health and Wellness - Packaged Food in Sweden to their offering. Our Health and Wellness Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of...
- Articles 2008-05-05
- Blueye Named 2008 Award Winner for 'Most Dependable' Web Designer
- CHICAGO, May 5 /PRNewswire/ -- Blueye Corporation, a full-service Internet development and design company, was named in Entrepreneur as one of The Ten Most Dependable(TM) Web Designers in The Central U.S. by Goldline Research. Blueye Corporation President Shannon Smith, who heads a team of strategic, creative and...
- Articles 2008-05-05
- New Report Forecasts the Outlook for Medicated Skin Care in Mexico to 2011
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90527) has announced the addition of Euromonitor International's new report: Medicated Skin Care in Mexico to their offering. Our Medicated Skin Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It...
- Articles 2008-05-02
- Oil Industry Exec Joins Vidoop Management Team
- Seasoned executive to drive marketing for leading web based authentication provider TULSA, Okla., May 2 /PRNewswire/ -- Matt Selbie joins fast growing Tulsa-based online multifactor authentication provider, Vidoop, as Vice President of Marketing. "Matt is an enormous asset to the Vidoop team," said co founder...
- Articles 2008-05-02
- Study Forecasts to 2011 for Health and Wellness - Packaged Food Market in Norway
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90543) has announced the addition of Euromonitor International's new report: Health and Wellness - Packaged Food in Norway to their offering. Our Health and Wellness Packaged Food in Norway report tracks the developments of health-associated product types and the healthy-option positioning of...
- Articles 2008-05-02
- New Report a Comprehensive Guide to Insecticides in France
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90531) has announced the addition of Euromonitor International's new report: Insecticides in France to their offering. Our Insecticides in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail...
- Articles 2008-05-01
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