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	<title><![CDATA[brand identity Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+identity.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand identity]]></description>
	<s:counts start="0" returned="20" found="35" />
	<language>en-us</language>
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		<title><![CDATA[AOL's New Branding Trades Iconic Running Man For Goldfish]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-aols-new-branding-trades-iconic-running-man-for-goldfish%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ AOL (NYSE: TWX) just released its new branding look&#8212;one consistent typography showing &#8220;Aol&#8221; with different &#8220;reveals&#8221; from various artists. The new identity fully debuts when AOL rings the bell to open the New York Stock Exchange Dec. 10. Images here; explanation after the jump. Release:AOL today previewed its new...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 02:58:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
		<category domain="http://resources.bnet.com/topic/aol.html"><![CDATA[AOL]]></category>
		<category domain="http://resources.bnet.com/topic/staci+d.+kramer.html"><![CDATA[Staci D. Kramer]]></category>
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	<item>
		<title><![CDATA[Make Your Marque]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1172249]]></link>
		<description><![CDATA[Your visual identity is the first and most important contact you have with the outside world - make the most of it with a considered design program. Developing a brand identity can often seem like the preserve of big companies with large marketing budgets - and the consultants and agencies...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 13 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
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	<item>
		<title><![CDATA[Can An Outsourcing SEO Company Create Your Brand Identity?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014065]]></link>
		<description><![CDATA[When you are starting an online business your prime concern is to track brand perception to aid business improvement. As a business owner or an online marketer it is very important for you to think about your brand. Whether good or bad, every visitor to your website has some kind...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 24 Feb 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing.html"><![CDATA[Outsourcing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Seco absorbs Tesco brand identity]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3101/is_1_81/ai_n25489855]]></link>
		<description><![CDATA[Seco Tools announced that Tesco Technologies, which it acquired in 2005, has dropped the Tesco identity and will carry the Seco name. Tesco was known for its Jabro brand tooling, which is designed for mold and die, medical and aerospace applications.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/tesco.html"><![CDATA[Tesco]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TESO</category>
		<category domain="tickers">TESO</category>
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	<item>
		<title><![CDATA[Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_21/ai_n24318447]]></link>
		<description><![CDATA[Brand Evolution Features Bold & Synergetic New Visual Elements to Create Bold, Clean, More Engaging Look and Feel]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Myths And Benefits Of Brand Identity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345582]]></link>
		<description><![CDATA[Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more about nurturing it, rather than managing it. You will think more about having it fulfill...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 25 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Can Gap Come Back?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=471]]></link>
		<description><![CDATA[The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Jul 2007 09:29:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/andrew+hines.html"><![CDATA[Andrew Hines]]></category>
		<category domain="http://resources.bnet.com/topic/gap.html"><![CDATA[Gap]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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	<item>
		<title><![CDATA[Ingrian Networks Unveils New Brand Identity]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_7/ai_n16609726]]></link>
		<description><![CDATA[REDWOOD CITY, Calif. -- IngrianR Networks, Inc. formally unveiled a new brand identity today that represents a significant milestone in the company's history and further signifies the company's evolution to a compliance-driven data privacy solutions company. Featuring dedicated hardware appliances and patent-pending cryptography software, Ingrian's data privacy solutions deliver capabilities...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/ingrian+networks+inc..html"><![CDATA[Ingrian Networks Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure; Positioning at `The Heart of Commerce' Highlights Commitment to Advancing Commerce Worldwide]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_28/ai_n26909654]]></link>
		<description><![CDATA[PURCHASE, N.Y. -- MasterCard Inc. (NYSE:MA) announced today that its principal operating subsidiary, MasterCard International, is introducing a new corporate name, MasterCard Worldwide. The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of CommerceTM, to reflect the company's globally integrated structure and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 28 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/mastercard+international.html"><![CDATA[MasterCard International]]></category>
		<category domain="http://resources.bnet.com/topic/positioning.html"><![CDATA[positioning]]></category>
		<category domain="http://resources.bnet.com/topic/vision.html"><![CDATA[vision]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Miracles Take Place with the Push of Staples Easy Button; Breakout Advertisement ''The Wall'' Builds on Staples Brand Identity]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Feb_23/ai_n26771621]]></link>
		<description><![CDATA[FRAMINGHAM, Mass. -- Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, today announced new television creative called "The Wall," which takes a historical twist on Staples classic empathetic office humor while differentiating the Staples brand. This unique spot will launch February 26, 2006 and air on national network...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 23 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/staples+inc..html"><![CDATA[Staples Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SPLS</category>
		<category domain="tickers">SPLS</category>
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		<title><![CDATA[Latest prototype bolsters OfficeMax brand identity]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FNP/is_10_44/ai_n13798184]]></link>
		<description><![CDATA[Differentiation. It has been the buzzword among office superstore operators since awakening to the fact that their core customer base--small business and home office power users--had a hard time telling the difference between OfficeMax, Office Depot and Staples.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[LaNeve to bring focus to GM's many brand identities.(General Motors Corp.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200411/ai_n25572946]]></link>
		<description><![CDATA[Byline: JEAN HALLIDAY    Byline: JEAN HALLIDAY  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[Channeling her energy; Cable TV veteran will define USA Network's brand identity, grow Sci Fi.(Profiles)(Television)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_200409/ai_n20232690]]></link>
		<description><![CDATA[Byline: matthew flamm    In her six years running the Sci Fi Channel, Bonnie Hammer has  helped it grow from an obscure niche offering into a full-fledged brand  with audience ratings that consistently put it among the top 10 basic  cable channels.   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/cable+television.html"><![CDATA[cable television]]></category>
		<category domain="http://resources.bnet.com/topic/sanmina-sci+corp..html"><![CDATA[Sanmina-SCI Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SANM</category>
		<category domain="tickers">SANM</category>
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		<title><![CDATA[adidas Launches First Performance Shoe `The Garnett,' Under The `Impossible Is Nothing' Brand Identity]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_July_20/ai_n6114434]]></link>
		<description><![CDATA[adidas July 19 announced the launch of a new global basketball campaign, featuring 2004 NBA MVP, Kevin Garnett KG. This is his first signature shoe and the first product launch under the "Impossible Is Nothing" brand identity for adidas. The fully integrated campaign, created by 180/TBWA San Francisco (TBWA\CHIAT\DAY San...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adidas+ag.html"><![CDATA[adidas AG]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[performance]]></category>
	</item>
	<item>
		<title><![CDATA[Culture and Customer Loyalty - But Will They Love Me Tomorrow? Thriving With Customers Through Corporate Culture]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=56391]]></link>
		<description><![CDATA[Leveraging corporate culture is the right next step in the evolution of sustainable success for many companies who are just past the initial growth spurt of establishing a market presence. While too many businesses think of brand identity only in terms of taking advantage of whatever opportunities the marketplace provides,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+culture.html"><![CDATA[Corporate Culture]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[Brand Identity]]></category>
		<category domain="http://resources.bnet.com/topic/managerwise.html"><![CDATA[ManagerWise]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Avenue A and White Horse Introduce Eddie Bauer's New Fall Line and New Brand Identity with Creative Interactive Campaign]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Sept_3/ai_90978605]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 03 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/eddie+bauer.html"><![CDATA[Eddie Bauer]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EBHI</category>
		<category domain="tickers">EBHI</category>
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		<title><![CDATA[`Codernauts' invade, tie together 4 brands!(IBM's advertising campaign to create software brand identity, U.S.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200206/ai_n25865021]]></link>
		<description><![CDATA[IBM Corp., the venerable hardware manufacturer, had a problem to  solve when it came to marketing its software products: creating a  unified brand identity for four previously separate brands.    IBM Corp., the venerable hardware manufacturer, had a problem to  solve when it came to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
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		<title><![CDATA[Boise Cascade Launches New Brand Identity.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200203/ai_n21601411]]></link>
		<description><![CDATA[The Times-News, Twin Falls, Idaho Knight Ridder/Tribune Business  News    The Times-News, Twin Falls, Idaho Knight Ridder/Tribune Business  News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/cascade+corp..html"><![CDATA[Cascade Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CAE</category>
		<category domain="tickers">CAE</category>
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		<title><![CDATA[Landor Associates Develops Brand Identity for Charles Schwab; Launch Reveals New Focus on Personalized Relationships]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_Oct_24/ai_79393077]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/charles+schwab+%2526+co.+inc..html"><![CDATA[Charles Schwab & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SCHW</category>
		<category domain="tickers">SCHW</category>
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	<item>
		<title><![CDATA[Altium - Think It, Design It, Build It; New Corporate Brand Identity for Protel International Limited]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_August_6/ai_77001338]]></link>
		<description><![CDATA[Business/Technology Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 Aug 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/altium+ltd..html"><![CDATA[Altium Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+identity.html"><![CDATA[brand identity]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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