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	<title><![CDATA[brand image Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+image.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand image]]></description>
	<s:counts start="0" returned="20" found="39" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Fighting Crime By Using a Fake Blog]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=210]]></link>
		<description><![CDATA[Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 May 2008 09:15:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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	<item>
		<title><![CDATA[Snap-on Tools partnered with Georgetown University to create a customized program to help the company create a brand image.(Marketing)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6537/is_200805/ai_n26364355]]></link>
		<description><![CDATA[Snap-on Tools partnered with Georgetown University to create a  customized program to help the company create a brand image. Georgetown  Instructor Ben ...  Snap-on Tools partnered with Georgetown University to create a  customized program to help the company create a brand image. Georgetown  Instructor Ben...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/georgetown+university.html"><![CDATA[Georgetown University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[BearingPoint Supply Chain Study Suggests Brand Image is Main Motivation for U.S. Companies to be "Eco-Friendly"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_7/ai_n24252157]]></link>
		<description><![CDATA[U.S. Companies Still Lag Europe and Asia in Delivering "Green" Products and Services, but Surprisingly the Issue Seems to be More about "Know-How" than Cost]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bearingpoint+inc..html"><![CDATA[BearingPoint Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/motivation.html"><![CDATA[motivation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BE</category>
		<category domain="tickers">BE</category>
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	<item>
		<title><![CDATA[Xerox overhauls brand image.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200801/ai_n25861897]]></link>
		<description><![CDATA[Byline: BETH SNYDER BULIK    Byline: BETH SNYDER BULIK  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/xerox+corp..html"><![CDATA[Xerox Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">XRX</category>
		<category domain="tickers">XRX</category>
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	<item>
		<title><![CDATA[Research and Markets - New Report Discusses Bharat Sanchar Nigam Ltd.'s Precarious Brand Image in the Indian Market]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_18/ai_n19297394]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c60027) has announces the addition of new IE Market Research report Competitor Insight 2006: Wireless Operator Competitor Analysis -- Bharat Sanchar Nigam Ltd. to their offering.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[McDonald's morphs and revitalizes brand image with well-executed TV spot for Southwest Salad]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3190/is_19_41/ai_n19094850]]></link>
		<description><![CDATA[If you've seen the TV spot for McDonald's new Southwest Salad you're probably wondering the same thing I am: Why can't they all be this good?]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/salad.html"><![CDATA[Salad]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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	<item>
		<title><![CDATA[Think Of Your Brand As A Person]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345581]]></link>
		<description><![CDATA[Your brand image creates expectations. It defines who you are, how you operate, and how you're different from your competitors. In essence, your brand image is a promise - a promise that must be kept. If the brand is a promise you make, then the customer experience is the fulfillment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 12 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How to Build a Stronger Brand Image Through Public Relations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242413]]></link>
		<description><![CDATA[Advertising, marketing, and public relations are all part of building a strong and sustainable brand. When all three tactics are used together, one can hit the target market from all angles. Advertising is buying space - on television, in a newspaper, on-line, on a billboard, etc. - to promote a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/marshall+communications.html"><![CDATA[Marshall Communications]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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	<item>
		<title><![CDATA[Hold the phone; Yes, that's China Mobile among the world's top brands. Here's why.(News)(China Mobile Communications Corp. rules the world with its brand image)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200604/ai_n25577415]]></link>
		<description><![CDATA[Byline: NORMANDY MADDEN    Byline: NORMANDY MADDEN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/china+mobile+ltd..html"><![CDATA[China Mobile Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[STRATEGY ANALYTICS: Renault Luxury Car Plans Face Huge Brand Hurdle; Brand Image and Multimedia Content Vital for Success]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Feb_23/ai_n26771579]]></link>
		<description><![CDATA[BOSTON -- The new Strategy Analytics Automotive Buyer Dynamics consumer segmentation and market modeling program has recently examined Renault's "Commitment 2009" growth plan - which aims to double the sales of Renault luxury vehicles. One key area that the new research has highlighted is the importance of in-vehicle multimedia features...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 23 Feb 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/multimedia.html"><![CDATA[multimedia]]></category>
		<category domain="http://resources.bnet.com/topic/renault.html"><![CDATA[Renault]]></category>
		<category domain="http://resources.bnet.com/topic/strategy+analytics.html"><![CDATA[Strategy Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Four ways to improve brand image.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5262/is_200505/ai_n20402126]]></link>
		<description><![CDATA[Act on these four low-cost "musts" and your brand will be  taken seriously by more customers in the modern world.    First, make sure your own Web domain name and e-mail addresses  fully reflect your brand identity. To see the wrong way, brows  Act on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail+address.html"><![CDATA[e-mail address]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
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	<item>
		<title><![CDATA[Factiva allows marketers to track their brand image.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200503/ai_n17587144]]></link>
		<description><![CDATA[Mar 02, 2005 (B&T Weekly - ABIX via COMTEX)    Mar 02, 2005 (B&T Weekly - ABIX via COMTEX)  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 03 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/factiva.html"><![CDATA[Factiva]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Warning to Whitacre: Don't dump AT&T name; Strong brand image.(Ed Whitacre)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200502/ai_n25574129]]></link>
		<description><![CDATA[Byline: ALICE Z. CUNEO    Byline: ALICE Z. CUNEO  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="tickers">T</category>
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	<item>
		<title><![CDATA[Beta: ESPN poised for spending gains.(Surveys)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200501/ai_n17966675]]></link>
		<description><![CDATA[ESPN topped a Beta Research Corp. survey of advertising executives  for the third year in a row.       On a five-point scale, Beta said 89% of survey respondents awarded  ESPN a "4" or "5" rating when it comes to brand  image. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[cable]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Employees and Image: Bringing Brand Image to Life]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=136534]]></link>
		<description><![CDATA[The paper emphasizes that a brand is the sum of all available information about product, service or company. Retail facilities, social responsiveness, and service appeal/quality, sales/marketing, public and community relations, trade exhibits, even advertising or promotions, each one of these image drivers provides a point of contact between employee and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/lippincott+mercer.html"><![CDATA[Lippincott Mercer]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Growth in discounters: a risk to manufacturers' margins and brand image, says Goldman Sachs' Jacques-Frank Dossin.(Stock Watch)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6502/is_200406/ai_n25848251]]></link>
		<description><![CDATA[A marked increase in discounters' market shares    A marked increase in discounters' market shares  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 04 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/goldman+sachs+group+inc..html"><![CDATA[Goldman Sachs Group Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[stock]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GS</category>
		<category domain="tickers">GS</category>
	</item>
	<item>
		<title><![CDATA[Forget Wal-Mart. What's your dollar store strategy? Collectively, they're growing bigger and faster than any other outlet. But food marketers need to carefully consider repackaging costs and the brand image of being in a discount store.(Cover Story)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6635/is_200406/ai_n26505672]]></link>
		<description><![CDATA[They have more storks and faster growth than Wal-Mart--with eight  times as many outlets and a growing appetite for packaged food products.  But the dollar store retail channel remains little understood and even  less courted by the food industry.    They have more storks and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
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	<item>
		<title><![CDATA[The Situational Impact Of Brand Image Beliefs]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=93221]]></link>
		<description><![CDATA[Researches indicate that celebrity endorsement influence consumer to a certain extent. The endorsement reinforces equivalent consumer beliefs about a brand's benefits. However, it has been observed that the ad-created brand image beliefs have an impact only on brand purchase intentions, and not on brand attitudes. The paper discusses the issue...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 23 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[Brand Image]]></category>
		<category domain="http://resources.bnet.com/topic/lawrence+erlbaum+associates.html"><![CDATA[Lawrence Erlbaum Associates]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Making samples a team player in crafting a total brand image: they're attaining the same look and feel your packaging enjoys on shelf. Leading programs are leveraging the trust of 'endorsers.'.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb037/is_200310/ai_n5762159]]></link>
		<description><![CDATA[New products that survive the 85 percent failure rate require  thinking that gets them out of the realm of "commodity."  Sampling programs are growing at 9 percent a year, and they can bring  about this success in two ways:       * They...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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	<item>
		<title><![CDATA[McDonald's to Revamp Brand Image.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200306/ai_n22245349]]></link>
		<description><![CDATA[By Nareerat Wiriyapong, Bangkok Post, Thailand Knight  Ridder/Tribune Business News    By Nareerat Wiriyapong, Bangkok Post, Thailand Knight  Ridder/Tribune Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Jun 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+image.html"><![CDATA[brand image]]></category>
		<category domain="http://resources.bnet.com/topic/mcdonald%2527s+corp..html"><![CDATA[McDonald's Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MCD</category>
		<category domain="tickers">MCD</category>
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