This article highlights the concept of Brand integration. Brand integration is considered a tough nut to crack, but it does not have to be. Integration does not mean ensuring that logo and end line are always the same. It is a result, not a process. When customers have a coherent...
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Qponix Unveils Combo WidgetC2008 - CloseUpMedia - newsdesk@closeupmedia.com Qponix launched its widget-based network that connects brands, promotions and coupons directly with consumers as they shop online. The new solution offers retailers and manufacturers the opportunity to engage consumers more directly during...
Prominent business leaders, Black professionals and entrepreneurs convened in South Florida have witnessed the launch of ICABA, a new multimedia brand that seeks to identify, connect and activate accomplished Blacks around the world. During the launch reception, ICABA unveiled an integrated marketing platform that includes a multifaceted Website with a...
FOOD AND BEVERAGE CLOSE-UP-25 November 2008-Leading Brands Shareholders OK Reverse Stock SplitC2008 - CloseUpMedia - newsdesk@closeupmedia.com Leading Brands, a North American fully integrated healthy beverage company, announced that its shareholders overwhelmingly approved a consolidation of the company's common shares, also known as a reverse stock split, at an...
Service Expansion Reflects Popularity of Customized Ringback Tone Service WAKEFIELD, Mass. -- Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Albanian Mobile Communications AMC, Albania's largest mobile phone operator and part of the Cosmote group (NYSE:...
HST Global, Inc. Announces New Strategy for Treating Cancer and Other Life Threatening Illnesses HAMPTON, Va. -- HST Global, Inc. (OTCBB: HSTC), an integrated biotechnology and wellness company, today announced plans for the first quarter fiscal 2009. The growing acceptance of alternative cancer treatments worldwide has...
PLEASANTVILLE, N.Y., and LAKE FOREST, Calif., Nov. 24 /PRNewswire/ -- The Reader's Digest Association, Inc., and Dr. Rick Warren, Pastor of Saddleback Valley Community Church and the author of the worldwide best seller, "The Purpose Driven Life," today announced a partnership to produce an inspirational multimedia platform called The...
Singapore, Nov 21, 2008 - ACN Newswire - Shakarganj Mills Ltd., a leading manufacturer of sugar and sugar by products in Pakistan, is this year's Intel-AIM Corporate Responsibility Awardee at the Asian Forum on CSR. The Intel-AIM Corporate Responsibility Award IACRA is jointly given by Intel and the...
The Strategy Institute and MediaTile , a world leading provider of cellular digital signage solutions, today announced that the majorityof industry leaders and luminaries attending the Fourth Annual "BuildingYour Digital Signage Business" Summit agree that the industry will sustainstrong growth in 2009 and 2010 despite the...
MEMPHIS, Tenn. -- The Board of Directors of FedEx Corporation (NYSE: FDX) today declared a quarterly cash dividend of $0.11 per share on FedEx Corporation common stock. The dividend is payable January 2, 2009 to stockholders of record at the close of business on December 12, 2008. FedEx...
IT consulting firms to merge AETEA Information Technology Inc., of Rockville, a provider of IT consulting services, said it has an agreement to acquire Ruxton- based ecipient Technologies LLC, also an IT consulting firm. According to a release, ecipient specializes in enterprise application development, systems integration, enterprise...
LAKE FOREST, Ill., Nov. 20 /PRNewswire-FirstCall/ -- Brunswick Corporation today announced several organizational changes aimed at both strengthening its operations outside of the United States, while ensuring the continued integrity and quality of its Hatteras Collection, makers of several leading brands of yachts and sportfishing boats. ...
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD OpenSkies, the premium transatlantic subsidiary of British Airways, and L'Avion, a French 100% business class transatlantic airline, have announced an expanded codeshare agreement and other customer benefits starting in December. Following purchase of L'Avion by British Airways earlier this year,...
BOSTON -- First Trade Union Bank today announced that it has selected PHH Mortgage, a subsidiary of PHH Corporation (NYSE:PHH), as a strategic outsourcing partner for its mortgage loan origination and servicing business. PHH Mortgage is the industry's leading provider of private label outsourcing for bank owned mortgage...
TELECOMWORLDWIRE-20 November 2008-SoftBrands Inc signs agreement with the US Air Force ServicesC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com SoftBrands Inc (Amex: SBN), a company that supplies enterprise application software, disclosed on 19 November that an agreement with the US Air Force Services has been signed by the company to provide...
RANDOLPH, N.J. -- Edgell Communications, an integrated business media company, announced today that it is implementing a reorganization of editorial staff and strategy across its brands company-wide. The reorganization will also consolidate leadership of several core brands. Rob Keenan, currently Vice President, Online Media, will shift to the...
Integrated Creative Agency, Syrup , an Lbi agency, swept industry awards thisseason, receiving top honors from W3, Effie, Davey and the FWA FavoriteWebsite Award. The honors, which recognize all aspects of the work fromcreative excellence to exceptional execution and proven sales results,further establish Syrup as an industry...
Marketing program, including new branding logo, being introduced for vendors with InfiniBand[TM] products that pass rigorous compliance testing AUSTIN, Texas -- The InfiniBand([R]) Trade Association IBTA, a global organization dedicated to maintaining and furthering the InfiniBand[TM] specification, today announced it will be expanding the branding of its Integrators'...
New Integrated Platform Connects Accomplished Blacks Through Events, Print and Online MIAMI, Nov. 19 /PRNewswire/ -- Prominent business leaders, Black professionals and entrepreneurs convened in South Florida on Tuesday to witness the launch of ICABA, a new multimedia brand that seeks to identify, connect and activate accomplished...
SoftBrands to Provide Property Management and Central Reservation Systems for Air Force Inns MINNEAPOLIS, Nov. 19 /PRNewswire-FirstCall/ -- SoftBrands, Inc. , a global supplier of enterprise application software, today announced that it has signed an agreement with the U.S. Air Force Services to provide SoftBrands enterprise solutions...
Articles 2008-11-19
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