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- Brand Integration: A Tough Nut To Crack
- This article highlights the concept of Brand integration. Brand integration is considered a tough nut to crack, but it does not have to be. Integration does not mean ensuring that logo and end line are always the same. It is a result, not a process. When customers have a coherent...
- White papers 2003-01-01
Additional Resources
- Anderson named Hershey brand integration VP. (News).(Kristen E. Anderson, Hershey Foods Corp.)
- HERSHEY, PA -- Kristen E. Anderson is now vice-president of brand integration for Hershey Foods Corp. She is currently reporting to company Chairman, President and CEO Rich Lenny on an interim basis, and will be responsible for the integration of all HERSHEY, PA -- Kristen E....
- Research articles 2003-05-01
- Chevrolet and McDonald's Corp. have signed brand integration deals with Universal Television Group. (Briefs).(Brief Article)
- NEW YORK--Chevrolet and McDonald's Corp. have signed brand integration deals with Universal Television Group for the USA Network talent series Nashville Star. Under the pact with series producer Reveille, Chevrolet's ... NEW YORK--Chevrolet and McDonald's Corp. have signed...
- Research articles 2003-04-07
- Hershey Foods Corporation announced that Kristen E. Anderson has been named vice president of brand integration - Grapevine: News About People - Brief Article
- Hershey Foods Corporation announced that Kristen E. Anderson has been named vice president of brand integration. Anderson will be responsible for the integration of Hershey's confectionery brands across packtypes and seasons as well as the integration of all marketing activities across Hershey's broad customer base. Anderson joins Hershey Foods from...
- Research articles 2003-02-10
- Jamie King Joins Publicis & Hal Riney as Senior Vice President, Director of Brand Integration; Agency to Tap Proven Track Record Securing New Business and Managing Some of the World's Most Iconic Brands
- SAN FRANCISCO -- Publicis & Hal Riney today announced the appointment of Jamie King to the newly created position of Senior Vice President, Director of Brand Integration. King will report to CEO, Karen Francis, and will drive the company's new business efforts as well as work to ensure that the...
- Research articles 2005-04-25
- Firm, ZenithOptimedia Partner in Brand Integration Deal
- LOS ANGELES -- Beverly Hills entertainment media company The Firm has entered into an agreement with ZenithOptimedia Group to pursue brand integration and entertainment opportunities for ZenithOptimedia's client base. The two companies will work in tandem to help secure integrated branding in all aspects of the entertainment world. ...
- Research articles 2005-08-05
- "Tonight Show with Conan O'Brien" Clip Shows How Brand Integration Gets Done
- Ford's brand integration of the 2010 Ford Taurus SHO on "The Tonight Show with Conan O'Brien" is a good illustration of how products are increasingly incorporated into programming. by Catharine P. Taylor
- Blog posts 2009-11-04
- VOLVO A BRAND CHALLENGE FOR FORD: DETROIT GIANT WILL KEEP IT SEPARATE, THOUGH MEDIA MAY GO TO JWTUNIT.
- As Ford Motor Co. prepares to acquire the car business of Sweden's AB Volvo, it can tap into lessons about brand integration learned from its earlier purchase of Jaguar. As Ford Motor Co. prepares to acquire the car business of Sweden's AB Volvo, it...
- Research articles 1999-02-01
- TDK and Densei-Lambda Launch Unified Product Brand; Start Collaboration With Co-Marketing Activities to Enhance Power-Supply Business
- TOKYO -- TDK Corporation and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together. The unified brand will cover AC-DC switching power supplies, DC-DC...
- Research articles 2006-03-27
- Publicis & Hal Riney Continues to Strengthen Integrated Capability with the Addition of Two Award-Winning Creatives; Ken Cook and Dominic Goldman to Further Heighten Creative Focus on Integration and Interactivity
- SAN FRANCISCO -- Publicis & Hal Riney today announced the appointments of two award-winning, senior creatives. Former head of the Microsoft team and all integration efforts at MRM Partners of McCann Worldgroup, Ken Cook joins the agency as Senior Vice President, Worldwide Creative Director-Brand Integration. Dominic Goldman joins from Goodby,...
- Research articles 2005-10-03
- As part of a brand strategy for its 40 group companies, Horiba will change the name of its STEC and COS domestic subsidiaries to Horiba STEC and Horiba Advanced Technology, respectively, by July 1
- As part of a brand strategy for its 40 group companies, Horiba will change the name of its STEC and COS domestic subsidiaries to Horiba STEC and Horiba Advanced Technology, respectively, by July 1. Horiba plans to achieve worldwide brand integration by January 2005 and to increase operating margin by...
- Research articles 2004-04-30
- Producers vs. TV nets: the fight for M&V spoils; Brand integration spurs ripple effect in industry.(News)
- Byline: T.L. STANLEY The brawl for lucrative advertiser revenue from branded-entertainment properties is shaping up to be a fight worthy of "The Contender.'' In one corner are the producers of shows that advertisers covet for integration; in the other, TV network sales departments....
- Research articles 2005-03-07
- Building Brand Awareness Through Tradeshows
- Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. The article describes a 10-point checklist to act as a reminder for many of...
- White papers 2003-01-01
- JCPenney Names Ruby Anik Senior Vice President and Director of Brand Marketing
- Marketing Executive Brings Substantial Experience in Brand Integration and Customer Insight to Support Company's Growth Initiatives
- Research articles 2007-10-19
- Everything But 'Net: Resource Interactive's NCAA Advertising Audit Shows Stunning Lack of Brand Integration Between TV and Internet
- COLUMBUS, Ohio -- Amidst pronouncements that all media is going digital, and that online media and marketing are now the linchpins of entire brand campaigns and new product launches, there was nary a URL mention in 50% of the TV spots that aired during the CBS network coverage of the...
- Research articles 2006-04-05
- Bishop aboard at Sony-MGM: eventual role still speculative.(David Bishop)(Sony Pictures Entertainment Inc.)
- David Bishop has been tapped president of worldwide brand integration strategy at Sony Pictures Entertainment. The former MGM home entertainment president will oversee the integration of MGM assets within Sony's worldwide home entertainment u David Bishop has been...
- Research articles 2005-05-09
- MBH Solutions Inc. Completes Integration of AG Consulting
- MBH Solutions Inc. MBH announced today that it has completed the integration of the Professional Services organizations of MBH Solutions and AG Consulting. The integration was a result of the October 20, 2003 acquisition of AG Consulting, a division of Automatic Data Processing, by MBH Solutions Inc. Concurrent...
- Research articles 2004-09-08
- Eltek Valere Completes First Phase of Company Integration and Unveils New Look and Branding
- New Eltek Valere Brand Communicates Company's Customer Focus, Innovation and Worldwide Reach RICHARDSON, Texas -- Eltek Valere today announced the debut of its new visual brand identity and the achievement of key integration milestones of the acquisition, which was completed in June 2007 and which created the industry's second...
- Research articles 2007-09-24
- New Daikin McQuay Brand of Air-Cooled Screw Chillers Represents Integration of Daikin Technology into McQuay Products
- MINNEAPOLIS -- Daikin Industries, Ltd. and McQuay International introduced a new brand--Daikin McQuay--and a new product--the AWS air-cooled screw chiller--at the AHR Expo in Chicago. McQuay International, a member of Daikin group, is a leading supplier of heating, ventilation and air-conditioning HVAC products and services. The new Daikin McQuay...
- Research articles 2009-01-29
- Security Global Investors and Rydex Investments Launch Unified Brand Strategy
- Security Global Investors today announced the launch of a brand strategy that reflects its recent integration with Rydex Investments. The combined asset management business will operate as SGI|Security Global Investors -- a brand name that represents its complete range of investment management capabilities available to institutional clients and...
- Research articles 2009-05-27
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