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- Setting Expectation: Don't Forget The Little Things
- Most people have a set of expectations before buying a product. The level of expectations is set with every interaction a customer has with the product. Brand interaction is no different. Whether with an established brand that has been a trusted friend throughout the years or an upstart concept that...
- White papers 2003-08-21
Additional Resources
- Bruno Uzzan: Augmented Reality Brand Interaction
- Bruno Uzzan is the CEO of Total Immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Bruno shows us what the future of brand interaction looks like and talks about how many business are implementing it right now to set their presentations apart...
- Videos 2008-12-03
- Bruno Uzzan: Augmented Reality Brand Interaction
- Bruno Uzzan is the CEO of Total Immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Bruno shows us what the future of brand interaction looks like and talks about how many business are implementing it right now to set their presentations apart...
- Blog posts 2008-12-03
- Avaya launches Customer Interaction Express.
- Mar. 28--Avaya Inc. (NYSE:AV), a global leader in business communications applications, systems and services, today launched for its customers in the Middle East and North Africa MENA region Customer Interaction Express, a brand new full-featured c Mar. 28--Avaya Inc. (NYSE:AV), a global leader in business ...
- Research articles 2007-03-28
- HLB Tautges Redpath Selects LexisNexis Interface Software for CRM; InterAction® Helps Full-Service Accounting Firm Provide More Attention With Better Results for Employees, Clients and Centers of Influence
- OAK BROOK, Ill. -- LexisNexis Interface Software announced today that HLB Tautges Redpath, Ltd. HLBTR has selected InterActionR to further its strategic growth initiatives and to perpetuate its brand promise to key constituents. HLBTR will leverage InterAction as a fully integrated customer relationship management CRM program that incorporates the value...
- Research articles 2005-10-17
- Synchronizing the Brand
- Synchronization at every level of contact between the target audience and the brand ensures that the brand that resides in the minds of consumers is the same what management intends is essential. The conceptual framework of brand synchronization reasons that a brand is inherently more powerful when its message and...
- White papers 2003-01-01
- The Impact Of Extension Success/Failure And Congruity/Incongruity On Family Brand Image: A Broadcaster Branding Context
- An investigation of the effects of consumer evaluations on family brand image, as a result of extension congruity/incongruity and success/failure. All possible combinations of these variables are examined within a broadcaster-branding context specifically radio and television. Quasi-experimental studies show that program successes and failures cause an enhancement and dilution effect,...
- White papers 2002-02-01
- Health Product Review: Name Brand Products Vs Store-Brand Products
- Many drugstores and supermarkets across the country now carry nationally known brands of antibiotic creams, aspirins, pain relievers, nail polish remover, and facial cleanser, as well as many other health and beauty products. On the carton, bottle, or tube of most of the products, the customer reads, "Compare to" the...
- White papers 2007-02-05
- 10 Tips For Building Brand Communities
- This paper gives top ten tips to create a truly exceptional brand community. Major brands have realized they can aggregate hundreds of thousands - even millions - of customers, but real engagement and meaningful interaction are still unattained goals. A brand community is not a one-to-many relationship - that's brand...
- White papers 2009-05-18
- Your Personal Brand: Don't Expect To Lead Without It
- The article says that consistency is the key word in the process of branding. Whether one is building a product brand or a personal brand, he will need to demonstrate consistency across all internal and external interactions. It is important for leaders to realize that everything they say and do...
- White papers 2002-01-01
- Tapping Into Brand Touchpoints
- From the executive summary: 'While there has been a noticeable increase in more traditional marketing and communications among product and service companies, the right starting point is a thorough examination of how the brand is being built today. It begins with identifying each point of interaction, or brand "touchpoint," between...
- White papers 2003-09-16
- A Brand Is The Sum Of All Touchpoints
- From the executive summary: 'Executives need to understand one point with crystal clarity: a brand is communicated with every customer interaction. From promotions, to documentation, to technical support, right down to the cheerfulness of receptionist, a brand is defined, projected, enforced, or depleted. Defining brand is the easy part. It...
- White papers 2004-09-28
- Why Your Brand Onion Makes You Weep: How Can Marketers Turn Their Insights Into Credible and Compelling Brand Platforms
- A successful brand is only as good as its last interaction and, like any relationship in life, the best ones are mutual and built cumulatively over time. A strong brand promises to give a strong head start in the race for the hearts and minds of the customers, but the...
- White papers 2005-06-13
- Consumer Perceptions of Brand Extensions: An Investigatin of the Generalizability of Key Brand Extension Research Results
- This research investigates the significance and relative importance of factors affecting consumer evaluations of brand extensions. Based on a systematic literature review of leading marketing journals we identified 22 hypotheses concerning 14 main effects and 8 interaction effects of such factors which are tested empirically using a large scale consumer...
- White papers 2003-09-16
- A Taxonomy Of Brand Linkages: The Brand-Relationship-Interaction (BRI) Matrix
- Brands and the relationships between them are of increasing importance to practitioners and of continued significance to researchers. The environment of increased communication that continues to develop as a result of new and improved technology, together with the increasing use of brand extension, co-branding and other associative techniques and effects,...
- White papers 2001-03-21
- Factors Affecting Consumer Evaluations of Brand Extensions
- This research investigates the significance and relative importance of factors affecting consumer evaluations of brand extensions. Based on a systematic literature review of leading marketing journals we identified 25 hypotheses concerning 16 main effects and 9 interaction effects of such factors which are tested empirically using a large scale consumer...
- White papers 2002-09-01
- Empirical Generalizability of Consumer Evaluations of Brand Extensions
- This research investigates the significance and relative importance of factors affecting consumer evaluations of brand extensions across a broad set of circumstances. Based on a systematic literature review of leading marketing journals it identifies 25 hypotheses concerning 16 main effects and 9 interaction effects of such brand extension success factors...
- White papers 2004-03-01
- Crisp Wireless Powers Mobile Portal for MindShare Interaction's 'I Can't Believe It's Not Butter®' Fabio Campaign for Unilever
- Crisp's mLogic[TM] Platform Enables MindShare Interaction To Bring I Can't Believe It's Not Butter! [R] Brand's aKitchen of Love' and Fabio to Mobile Screens
- Research articles 2006-11-27
- Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site.
- M2 PRESSWIRE-1 October 2002-Bluestreak: Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site C1994-2002 M2 COMMUNICATIONS LTD RDATE:10012002 Leading sports brand, Reebok, announced that...
- Research articles 2002-10-01
- Why Good Brand Building Works
- Simply put, a person's "Brand" is all the ways people identify and relate to a person's business. It's also a promise about the quality and consistency of a person's products and services. A customer's long-term perception of how well a person fulfills this promise comes from their day-to-day interaction with...
- White papers 2003-11-26
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