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- Sample Brand Loyalty Survey
- A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template.
- Tools & templates 2004-09-16
Additional Resources
- Brand Loyalty Survey Worksheet
- This template can be used to determine how loyal consumers are to a given brand. Check out the Sample Brand Loyalty Survey to see an example of this survey using cars as the subject.
- Tools & templates 2005-08-31
- Exclusive: Brand Loyalty Survey Shows Erosion
- American automakers with the notable exception of Ford have some work to do in rebuilding their brand images, according to an as-yet unreleased survey from LeaseTrader.com. The data also shows that loyalty is on the decline for almost all modelsâ€"a probable result of the recession (and people going for the...
- Blog posts 2009-08-04
- Auto Brand Loyalty Isn't What it Used to Be
- According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...
- Blog posts 2009-10-21
- Canon U.S.A. Honored with #1 Ranking in Brandweek's Annual Customer Loyalty Survey; Canon Named Number One Brand in Brandweek's Office Copier Category for the Sixth Consecutive Year
- LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutionsi, has been named number one in brand loyalty in Brandweek's 2006 Customer Loyalty Survey in the "Office Copier" industry category for the sixth consecutive year. The survey is sponsored by...
- Research articles 2006-06-13
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Top 250 Technology Brands Ranked In Landor Global ImagePower Survey
- Consumers consider a company's stock performance relatively unimportant to driving brand loyalty according to Landor Associate's 2001 Global ImagePowerR survey. This finding, part of Landor's annual survey and ranking of the top 250 technology brands, should be welcome news for business leaders building a brand while equity markets are in...
- Research articles 1970-01-01
- Name brands clean up among H&BA consumers - health and beauty aids - discount store consumer top brand survey
- Name Brands Clean Up Among H&BA Consumers Discount shoppers in search of health and beauty aids and other toiletries overwhelmingly prefer name brands such as Crest and Colgate over private or store label products. A whopping 93 percent of consumers surveyed named a national brand as their preferred...
- Research articles 1988-10-24
- Survey says: inferior packaging impacts brand loyalty.(SECTION RIGHT)
- Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey released by DuPont. The consumer survey, sponsored by DuPont and conducted by I Nearly three quarters of U.S. consumers...
- Research articles 2005-10-01
- Wendy's Named Favorite QSR Brand for Second-Consecutive Year
- QSR Magazine Rating Follows Recent Recognition for Wendy's Top Quality Brand Position From Zagat and University of Michigan Surveys DUBLIN, Ohio -- Wendy's International, Inc. (NYSE:WEN) recently rated as consumers' favorite quick-service restaurant QSR for the second-straight year, based on consumer responses in QSR[R] Magazine's 2007 Consumer Survey. ...
- Research articles 2007-06-04
- MORE CONSUMERS HOPPING ON THE BRAND WAGON: SURVEYS FIND STORE BRANDS ARE GETTING AS MUCH TRUST AS VENDOR BRANDS.
- It's a brand new game for the men's wear industry. And brands -- be they stores or vendors -- are hotter than ever. In today's overstored, overstocked market, shoppers are turning to merchandise that delivers quality and complements their self-image. Brand loyalty is...
- Research articles 1998-06-08
- Price comes before brand loyalty for UK shoppers
- Thursday, 05 November 2009 British shoppers lead the way in Europe when it comes to getting the best deal with many searching online for bargains, according to a global study by self-service provider NCR Corporation.The research found UK shoppers have the lowest level of customer loyalty in Europe, just half...
- News items 2009-11-06
- New offerings enliven the once-flat category; high brand loyalty, changing consumer needs spur new products, line extensions - buying trends in cosmetics between brands and private label items - 1995 Power Brands
- Consumers who buy cosmetics are among the most brand loyal and are also among those least interested in switching brands or buying private label or store brands.In fact, just four out of 10 consumers said they would be willing to switch brands, and only about one-third of those polled indicated...
- Research articles 1995-10-16
- ABI Research Finds Sony PlayStation Owners Showing Greatest Brand Loyalty When Considering Next-Generation Purchase
- NEW YORK -- A new survey has shown that despite efforts by video game console manufacturers to expand their reach to non-gamers, interest in next-generation consoles is largely centered among those who are current console gamers.
- Research articles 2006-11-16
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Brand Britain Takes a Beating
- There has been much debate about 'British values' over the last few years; what do the British stand for, what are our core beliefs and how do we ensure that immigrants to the UK embrace these values? Chief among these values must be self-deprecation. Because if you...
- Blog posts 2008-04-21
- MASTERCARD TO OFFER TRACKING TOOLS: VENTURE WITH WPP UNIT TARGETS RETAILERS, AGENCIES.
- Retailers tend to rely on survey research or internal reports to track consumers' buying habits and brand loyalty. Until now, there hasn't been a corresponding Nielsen report, Arbitron study or non-package goods IRI research data for retailers. Retailers tend to rely on survey research...
- Research articles 1999-01-25
- A Survey Of Best Practices In Brand Management Today
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Customer loyalty and differentiated positioning are two...
- White papers 2003-01-01
- Brand X - and sometimes Y - MarketLink Inc.'s 1996 Shopper Survey indicates consumer loyalty towards brand name food products is firming up
- Good news may be on the horizon for food brand managers. Customers are showing signs of becoming a little less fickle and little more attached to particular brands, according to MarketLink, Inc.'s 1996 Shopper Survey. On a scale of 1 to 10, the importance of brands as an influence on...
- Research articles 1997-08-01
- Market Metrix Selected to Measure Feedback, Enhance Guest Loyalty for Largest North American Boutique Hotel Company and Industry Trend-Setter, Kimpton
- Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality and travel industry, announced today that leading boutique brand, Kimpton Hotels & Restaurants, has chosen the company's real-time customer satisfaction survey system. Especially important to Kimpton is Market Metrix's breakthrough research on Loyalty...
- Research articles 2008-09-24
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