A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template.
Shift in Economy Invokes Brands to Offer Savings in Order to Get in Front of Their Customers SAN FRANCISCO -- MyPoints, Inc., a leading online loyalty program, today announced that 82% of consumers plan to spend less this holiday season than they did last year according to a...
Online Investors Select Scottrade as the Top Winner for "Best Customer Loyalty" in the Online Brokerage Category of the 2008 Brand Keys Customer Loyalty Engagement Index ST. LOUIS -- Scottrade, Inc., a leading branch-supported online investment firm, has won the Online Brokerage Category of the 2008 Brand Keys...
Market Metrix, LLC, the leading provider ofcustomer and employee feedback and performance tools for the hospitalityand travel industry, announced today that leading boutique brand, KimptonHotels & Restaurants, has chosen the company's real-time customersatisfaction survey system. Especially important to Kimpton is MarketMetrix's breakthrough research on Loyalty EmotionsTM, which tracks how aguest's...
Market capitalisation is not the only thing taking a battering from the turmoil in the financial sector - brand values are also plummeting as once-stable institutions go to the wall. Seven of the 10 top 50 brands that fell in value in the year to June were...
Consumers maintain that $590 is the average they will spend for back-to-school clothes and supplies, according to a survey conducted by Brand Keys, a Now York-based brand and customer loyalty research consultancy. "It appears that the current economic situation has dampened back-to-school share-of-wallet," states Robert Passikoff, president of Brand Keys....
So what do investors care about? A name brand company? A hip, young advisor? While companies and advisors may argue over which side inspires more client loyalty, both would be wrong. Turns out, investors are loyal, above all else, to cold hard cash. Investment performance was the most...
Loyalty to Brands Poised to Survive the Downturn Women More Likely than Men to Stay with Belt-tightening Measures TORONTO -- Cost-conscious grocery store habits U.S. consumers developed during the faltering economy in the first six months of 2008 are destined to have a long-term impact on...
After surveying over 100 retailers focused onleveraging sustainability initiatives to increase customer loyalty,Aberdeen, a Harte-Hanks Company (NYSE: HHS), published the report, "GettingFrom Green to Gold: Retail Success Factors and Outcomes," which outlinedinformation revealed from retail executives about their green andsustainability agendas, priorities, and strategies across all areas of theretail enterprise...
Consumer Survey Showed Use of Customer-Oriented Sale Techniques Led Buyers to Negotiate with Fewer Dealers NEW YORK -- Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, in collaboration with the Car Internet Research Program CIRP of the University of Ottawa, today released the...
Involvement, Not Technology or Funding, is Greatest Obstacle; Eight Emerging Best Practices BOSTON -- The greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) and increasing customer loyalty (24%), according to a survey of...
Survey Shows that Willingness to Engage With and Listen to Consumers Increases Brand Advocacy NEW YORK -- Fifty-five percent of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV, exploring how direct consumer engagement creates brand advocacy. The survey also revealed that...
Company Executives to Discuss Results of Survey Administered to the ExpoTV Community on Which Brands They Want to Talk To NEW YORK -- ExpoTV, the first and largest video-based social network specifically created for consumers to connect, share and celebrate the products they are passionate about, today announced...
The present study seeks to contribute to the development of a conceptual framework that integrates customer perceived public relations, brand image and customer loyalty. Empirical findings based on a survey of 367 consumers with insurance experience in the Taiwan region demonstrate that Public relations perception is positively affects brand image,...
[ILLUSTRATION OMITTED] Despite abundant advertising based on the excellence and freshness of mealtime specialties, diners are defecting from many restaurant brands out of frustration with poor food quality, according to a new study by Denver-based Restaurant Marketing Group. RMG's 2008 Leaky Bucket Survey, a brand-specific measurement...
Music Incentives Used to Reward Survey Participants DALLAS -- Hip Digital Media, the leading consumer experience network, and Airline Information, an established innovator in the loyalty industry, today released survey results surrounding strategic initiatives and challenges affecting frequent flyer plans for the airline industry. The survey followed Airline...
Commitment to Cardmembers' Needs Keeps Discover on Top of Credit Card Category RIVERWOODS, Ill. -- Discover Financial Services (NYSE: DFS) today announced that Discover([R]) Card is ranked No. 1 in customer loyalty among leading credit card brands, according to the 2008 Brand Keys Customer Loyalty Engagement Index([R]) report....
Retailers That Can Plan and React Will Benefit from Profits of Cash Infusion ATLANTA -- Global supply chain optimization provider Manhattan Associates, Inc. (NASDAQ: MANH) and Retail Systems Research RSR, the only research company run by retailers for the retail industry, today announced results of a joint survey...
www.tmcnet.com/1922.1 Self-service options are growing in popularity amongst American consumers, the latest research from NCR Corporation has found. Consumers are not only showing favoritism to businesses who offer "do-it-myself" options by choosing to do business with them, but are also strengthening their brand loyalty as a result. The...
Landmark Study Links Consumers' Brand Loyalty to Customer Care PALO ALTO, Calif. -- As social media usage becomes more ubiquitous, affluent consumers are using social media channels to share their personal customer service experiences and learn about others' care experiences when making purchase decisions. This is among the...
Articles 2008-04-22
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