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37 Resources for

brand loyalty

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BNET Business Dictionary

Brand Loyalty: a long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product...; Brand Loyalty definition on BNET »

BNET Resources

Brand Loyalty is a Two-Way Affair: You likely have repeat customers who love your store, products and services. But they will discard you by the side of the road like yesterday's fish wrap for the first smart-talking competitor who bats an eyelash their way. Why aren't customers more loyal? It's...; Tags: Brand, Brand Loyalty, Branding, Marketing, Sean Silverthorne; Blog posts 2008-06-03
How to Build Brand Loyalty in a Niche Market: The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit.Â Not only will the shoe combat obesity and diabetes (all...; Tags: Nike Inc., Brand, Lori Deschene, Marketing, Management, Strategy, Branding, Globalization, N7, Native, Blogosphere, Brand Loyalty; Blog posts 2007-09-26
Will Your "Made in China" Label Kill Brand Loyalty?: Amid all the recalls of Chinese-manufactured products -- from pet food to toys to seafood to tires -- companies are starting to ask the question: does a "Made in China" label equal brand suicide? Considering that 60 percent of all products recalled in the US this year were from China,...; Tags: China, Marketing, Branding, Brand Loyalty, Brand, Lori Deschene; Blog posts 2007-08-10
Gauging Advertising Effectiveness: No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...; Tags: Advertisement, Customer, Brand Loyalty; Articles 2007-05-08
GATEWAY 2000 leads in PC brand loyalty: NORTH SIOUX CITY, S.D.--BUSINESS WIRE--May 20, 1997--; Tags: brand, brand loyalty, Gateway Inc., PC; Research articles 1997-05-20

VVF Vacances Improves Brand Loyalty and Increases Revenues Using Siebel Call Center: Business Editors/High-Tech Writers; Tags: brand, brand loyalty, Siebel Systems Inc.; Research articles 2002-03-21
Apple Macintosh again leads PC industry in brand loyalty: LA JOLLA, Calif.--BUSINESS WIRE--June 16, 1997--; Tags: Apple Inc., Apple Macintosh, brand, brand loyalty, PC; Research articles 1997-06-16
ABI Research Finds Sony PlayStation Owners Showing Greatest Brand Loyalty When Considering Next-Generation Purchase: NEW YORK -- A new survey has shown that despite efforts by video game console manufacturers to expand their reach to non-gamers, interest in next-generation consoles is largely centered among those who are current console gamers.; Tags: ABI Research, brand, brand loyalty, Sony Corp., Sony Playstation; Research articles 2006-11-16
IGN Entertainment Survey Reveals Media Habits, Brand Loyalties of Gamers Are Changing; According to New Data Gamers Have Left the Movie Theater for the Home Theater, Ported Music Collections to iPods, Watch More FOX and Comedy Central than MTV: BRISBANE, Calif. -- According to a survey by IGN Entertainment's GamerMetrics and Research Solutions titled "Anatomy of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through...; Tags: Apple iPod, brand, brand loyalty, home theater, movie, MTV; Research articles 2006-05-18
Imation Taps FFWD to Launch New Customer Reward Program; Imation Relies on EPIC to Boost Customer Interaction and Build Brand Loyalty: Business/Technology Editors; Tags: brand, brand loyalty, EPIC; Research articles 2001-06-25
NASCAR Fans' Zeal Fuels Brand Loyalty.: By Chris O'Malley, The Indianapolis Star Knight Ridder/Tribune Business News By Chris O'Malley, The Indianapolis Star Knight Ridder/Tribune Business News; Tags: brand loyalty, NASCAR; Research articles 2002-08-03
Brand Loyalty Biggest Hurdle to Lands' End Takeover by Sears, Says Manager.: By Doris Hajewski, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News By Doris Hajewski, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News; Tags: brand, brand loyalty, Sears Roebuck & Co.; Research articles 2003-02-27
Newgen Results Corporation Teams With Saab to Boost Service Revenues and Brand Loyalty; Saab to Recommend Use of Newgen CRM System in More Than 200 Dealerships Nationwide: Business Editors & High-Tech/Automotive Writers; Tags: brand, brand loyalty, Saab, team; Research articles 2000-02-22
Brand loyalty high; PL weak: consumers shoot with Canon - preference list, cameras - Power Brands: Canon capped its long run to the top of the consumer brand-preference list, slipping past Kodak to arrive at No. 1. Meanwhile, thanks to strong support from Wal-Mart, the brand finished a strong second to longtime leader Kodak among retailers.; Tags: brand, brand loyalty, camera, Canon Inc.; Research articles 1995-10-16
U.S. Businesses More Willing to Buy AMD- and Cyrix-Based PCs, Ziff-Davis Survey Shows; Intel's Strong Brand Loyalty Questioned in July Poll of 2,624 Sites: LA JOLLA, Calif.--BUSINESS WIRE--Aug. 5, 1998--Thirty-four percent of 2,624 U.S. businesses surveyed say they are considering purchasing PCs with AMD or Cyrix processors instead of Intel-based processors, according to a new study by Ziff-Davis (NYSE:ZD).; Tags: Advanced Micro Devices Inc., brand, brand loyalty, Intel Corp., PC, U.S. Business; Research articles 1998-08-05
Customers have little ERP brand loyalty.(Software)(enterprise resource planning )(Brief Article): Customer loyalty to specific brands in enterprise resource planning ERP is weaker than average, according to a report from the Yankee Group, working in conjunction with Market2Customer, a member of Monitor Group LLP. [GRAPHIC OMITTED] ...; Tags: brand, brand loyalty, ERP, software, The Yankee Group; Research articles 2004-02-01
Survey says: inferior packaging impacts brand loyalty.(SECTION RIGHT): Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey released by DuPont. The consumer survey, sponsored by DuPont and conducted by I Nearly three quarters of U.S. consumers...; Tags: brand, brand loyalty, DuPont Co., food, survey; Research articles 2005-10-01
Does Royalty Lead to Brand Loyalty?: Making profits is generally not a priority for royal households. Business royals generally make or endorse good-quality high-end products to match their own stature. The logic goes that customers looking for good quality goods will be attracted by these brands. The royal fame also works in the brands favor. Although...; Tags: Brand, Brand Loyalty, Branding, Marketing; White papers 2004-12-13
Deepening Brand Loyalty: Deriving value from community isn't a new concept, of course. Successful commercial communities are as old as commerce itself, and modern examples are plentiful. Fostering community has obvious intangible benefits: one-to-one connections with site visitors, increased site stickiness, higher brand awareness, improved customer service, and support of consumer trust, loyalty,...; Tags: Community, Brand, Brand Loyalty, Key Professional Media, Branding, Marketing; White papers 2000-10-01
Quaker Oats Raises Cereal Prices; Brand Loyalty May Give a Lift to Profit, Analysts Say: The two-year price war on cereals is slowly coming to an end. Kellogg Co., General Mills, Inc., Post Cereal Co. and Quaker Oats Co. have been battling it out trying to oust one another for the lowest price to the delight of consumers. Quaker Oats, maker of Cap'n Crunch, Life...; Tags: brand, brand loyalty, cereal, General Mills Inc.; Research articles 1998-06-08