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	<title><![CDATA[brand loyalty Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+loyalty.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand loyalty]]></description>
	<s:counts start="0" returned="20" found="38" />
	<language>en-us</language>
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		<title><![CDATA[Sony Needs a Dose of Reality, Not Brand Loyalty]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004155/sony-needs-reality-dose-not-brand-loyalty/]]></link>
		<description><![CDATA[Sony's plans for an online content site is a futile activity that misses the company's real problems and tries to compensate for poor strategy by asking consumers for more money. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 20 Nov 2009 06:57:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[Exclusive: Brand Loyalty Survey Shows Erosion]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10002085/exclusive-brand-loyalty-survey-shows-erosion/]]></link>
		<description><![CDATA[American automakers with the notable exception of Ford have some work to do in rebuilding their brand images, according to an as-yet unreleased survey from LeaseTrader.com. The data also shows that loyalty is on the decline for almost all modelsâ€"a probable result of the recession (and people going for the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 10:03:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/sternal.html"><![CDATA[Sternal]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+motavalli.html"><![CDATA[Jim Motavalli]]></category>
	</item>
	<item>
		<title><![CDATA[6 Steps to Designing and Delivering a Great Support Experience]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=937993]]></link>
		<description><![CDATA[In the support center, revenue is won and lost every day based solely on the quality of customer experience, not just price and product performance. And in today's wired world that experience - good or bad - will be shared with other consumers instantly.    View this BNET...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Tue, 31 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/experience.html"><![CDATA[Experience]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Forrester Says Leisure Travel Brand Loyalty Disappearing Rapidly]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/1000430/forrester-says-leisure-travel-brand-loyalty-disappearing-rapidly/]]></link>
		<description><![CDATA[Forrester Research released a study recently saying that brand loyalty among online leisure travelers is disappearing rapidly.  In 2006, 31 percent of online leisure travelers considered themselves brand loyal, but that's now down to 25 percent.  What is going on here? by Brett Snyder]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 15 Dec 2008 08:48:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/travelers.html"><![CDATA[Travelers]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">FORR</category>
		<category domain="tickers">FORR</category>
	</item>
	<item>
		<title><![CDATA[Brand Loyalty is a Two-Way Affair]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=327]]></link>
		<description><![CDATA[You likely have repeat customers who love your store, products and services. But they will discard you by the side of the road like yesterday's fish wrap for the first smart-talking competitor who bats an eyelash their way.    Why aren't customers more loyal?    It's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Jun 2008 05:53:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
	</item>
	<item>
		<title><![CDATA[How to Build Brand Loyalty in a Niche Market]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=969]]></link>
		<description><![CDATA[The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit.Â  Not only will the shoe combat obesity and diabetes (all...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 26 Sep 2007 09:46:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nike+inc..html"><![CDATA[Nike Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://resources.bnet.com/topic/n7.html"><![CDATA[N7]]></category>
		<category domain="http://resources.bnet.com/topic/native.html"><![CDATA[Native]]></category>
		<category domain="http://resources.bnet.com/topic/blogosphere.html"><![CDATA[Blogosphere]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NKE</category>
		<category domain="tickers">NKE</category>
	</item>
	<item>
		<title><![CDATA[Will Your "Made in China" Label Kill Brand Loyalty?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=686]]></link>
		<description><![CDATA[Amid all the recalls of Chinese-manufactured products -- from pet food to toys to seafood to tires -- companies are starting to ask the question: does a "Made in China" label equal brand suicide? Considering that 60 percent of all products recalled in the US this year were from China,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 10 Aug 2007 11:50:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
	</item>
	<item>
		<title><![CDATA[Gauging Advertising Effectiveness]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13240_23-64273.html]]></link>
		<description><![CDATA[No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 08 May 2007 12:34:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
	</item>
	<item>
		<title><![CDATA[ABI Research Finds Sony PlayStation Owners Showing Greatest Brand Loyalty When Considering Next-Generation Purchase]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_16/ai_n27056880]]></link>
		<description><![CDATA[NEW YORK -- A new survey has shown that despite efforts by video game console manufacturers to expand their reach to non-gamers, interest in next-generation consoles is largely centered among those who are current console gamers.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 16 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/abi+research.html"><![CDATA[ABI Research]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation.html"><![CDATA[Sony Playstation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[IGN Entertainment Survey Reveals Media Habits, Brand Loyalties of Gamers Are Changing; According to New Data Gamers Have Left the Movie Theater for the Home Theater, Ported Music Collections to iPods, Watch More FOX and Comedy Central than MTV]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_18/ai_n26868250]]></link>
		<description><![CDATA[BRISBANE, Calif. -- According to a survey by IGN Entertainment's GamerMetrics and Research Solutions titled "Anatomy of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+ipod.html"><![CDATA[Apple iPod]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/home+theater.html"><![CDATA[home theater]]></category>
		<category domain="http://resources.bnet.com/topic/movie.html"><![CDATA[movie]]></category>
		<category domain="http://resources.bnet.com/topic/mtv.html"><![CDATA[MTV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising, Brand Loyalty and Pricing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242403]]></link>
		<description><![CDATA[The author constructs a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices. Despite ex-ante symmetry, at equilibrium, there is one firm which chooses a lower...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+alicante.html"><![CDATA[University Of Alicante]]></category>
	</item>
	<item>
		<title><![CDATA[Survey says: inferior packaging impacts brand loyalty.(SECTION RIGHT)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6604/is_200510/ai_n26027220]]></link>
		<description><![CDATA[Nearly three quarters of U.S. consumers (72 percent) are willing to  pay more for improved food and beverage packaging that guarantees  freshness, according to a new survey released by DuPont. The consumer  survey, sponsored by DuPont and conducted by I  Nearly three quarters of U.S. consumers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/dupont+co..html"><![CDATA[DuPont Co.]]></category>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Happily Ever After: Automakers Bolster Brand Loyalty Through Better Supply Chain]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=264999]]></link>
		<description><![CDATA[There has been plenty of innovation in the way companies move parts for manufacturing. The just-in-time supply strategies of Japanese automakers drawing on American management theories have been widely adapted by the industry. Parts and components flow seamlessly from supplier to assembly line, often at the precise moment they are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/supply+chain.html"><![CDATA[Supply Chain]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/automobile+company.html"><![CDATA[Automobile Company]]></category>
		<category domain="http://resources.bnet.com/topic/keller+international+publishing.html"><![CDATA[Keller International Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/supply+chain+management+%2528scm%2529.html"><![CDATA[Supply Chain Management (SCM)]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Brand Loyalty Survey Worksheet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=311625]]></link>
		<description><![CDATA[This template can be used to determine how loyal consumers are to a given brand. Check out the Sample Brand Loyalty Survey to see an example of this survey using cars as the subject. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Wed, 31 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Does Royalty Lead to Brand Loyalty?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=158165]]></link>
		<description><![CDATA[Making profits is generally not a priority for royal households. Business royals generally make or endorse good-quality high-end products to match their own stature. The logic goes that customers looking for good quality goods will be attracted by these brands. The royal fame also works in the brands favor. Although...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 13 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Sample Brand Loyalty Survey]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=311635]]></link>
		<description><![CDATA[A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 16 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty+survey.html"><![CDATA[Brand Loyalty Survey]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Permission-Based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161735]]></link>
		<description><![CDATA[This white paper examines the expanding role of permission-based email in marketing and customer management operations. Moreover, it provides a framework for using this customer-centric tactic to dramatically reduce customer defection and improve profitability by keeping customers connected with the brand. Brand Marketing tactics - like print advertising, marketing events...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 22 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/permission.html"><![CDATA[Permission]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/exacttarget.html"><![CDATA[ExactTarget]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Does Advertising Overcome Brand Loyalty?: Evidence From the Breakfast-Cereals Market]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242074]]></link>
		<description><![CDATA[In differentiated product markets where consumer preferences are characterized by brand loyalty, an important role for advertising may be to overcome brand loyalty by encouraging consumers to switch to less familiar brands. Using a scanner panel dataset of breakfast-cereal purchases, evidence is found consistent with the hypothesis that advertising counteracts...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 19 Apr 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/blackwell+publishing.html"><![CDATA[Blackwell Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Brand Insistence Vs. Brand Loyalty: It's More Than Symantics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=134273]]></link>
		<description><![CDATA[Brand loyalty is the illusive nirvana for brand marketers. This paper takes a look at an important issue in terms of achieving true brand value. While it may be difficult to determine if an organization has achieved true, valuable brand loyalty, it is not impossible. For a higher probability of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 05 Apr 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[Brand Loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Customers have little ERP brand loyalty.(Software)(enterprise resource planning )(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5084/is_200402/ai_n18468645]]></link>
		<description><![CDATA[Customer loyalty to specific brands in enterprise resource planning  ERP is weaker than average, according to a report from the Yankee  Group, working in conjunction with Market2Customer, a member of Monitor  Group LLP.       [GRAPHIC OMITTED]      ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Feb 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+loyalty.html"><![CDATA[brand loyalty]]></category>
		<category domain="http://resources.bnet.com/topic/erp.html"><![CDATA[ERP]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/the+yankee+group.html"><![CDATA[The Yankee Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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