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BNET Business Dictionary
- Brand Management
- the marketing of one or more proprietary products. Brand managers see product management have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets,...
- Brand Management definition on BNET »
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- If Brands Are Built Over Years, Why Are They Managed Over Quarters
- The Idea in Brief ...
- Articles 2007-12-11
- Hilton Hotels Corporation Creates Two New Posts in Support of Global Brand Management and Operations Integration
- Kenneth Smith Named Executive Vice President - Americas Operations, Sales & Revenue Management; Ernest Wooden Named Executive Vice President - Brand Management
- Research articles 2007-02-20
- Ethical Corporation Press Release: Brand Management and the Environment: Find out How Toyota is Creating a Green Brand
- LONDON -- Ethical Corporation will hold a 2-day conference on November 20-21, 2006 in London which focuses on brand management and consumer communications.
- Research articles 2006-09-19
- J. David Greydanus Named Senior Vice President - Waldorf=Astoria Collection® Brand Management for Hilton Hotels Corporation
- BEVERLY HILLS, Calif. -- J. David Greydanus has been named senior vice president - brand management for Hilton Hotels Corporation's (NYSE:HLT) recently unveiled The Waldorf=Astoria CollectionR. He most recently served as senior vice president - brand management for Embassy Suites Hotels. He will continue to report to Tom Keltner; president...
- Research articles 2006-02-13
- Logitech Selects SVC Financial for Worldwide Brand Management
- SVC Financial Services, Inc. (OTC: SVCX), an emerging provider of secure electronic payment and digital rights management DRM solutions for online retailers and financial services companies, today announced that Logitech, one of the world's leading manufacturers of computer peripherals, is using the company's SVC Mazarin Factory product for its worldwide...
- Research articles 2005-02-15
- Open Text and Seven to Deliver Brand Management Solution
- Business Editors
- Research articles 2001-10-15
- Tyco International Ltd. (Business: In Brief).(Charles Young is named senior vice president of corporate communications )(Brief Article)
- Charles Young has been appointed senior vice president of corporate communications at Tyco International Ltd. He will be responsible for media relations and brand management employee communications. Mr. Young comes to ... Charles Young has been appointed senior vice president of corporate communications...
- Research articles 2003-06-30
- Pacific Sunwear Selects TradeStone to Unify Global Buying, Sourcing and Streamline Brand Management
- Unified Buying Process to Play a Key Role in Retailer's Overall Growth Strategy
- Research articles 2007-01-16
- Gateway Names Kenneth M. Stickevers Vice President of Brand Management
- NORTH SIOUX CITY, S.D.--BUSINESS WIRE--Oct. 21, 1998-- Gateway today announced that Kenneth M. Stickevers has been named vice president of brand management for Gateway. Mr. Stickevers will report to Anil Arora, senior vice president and chief marketing officer, and will be responsible for developing Gateway's brand management strategy.
- Research articles 1998-10-22
- Constance Weaver Elected AT&T EVP, Public Relations and Brand Management
- Business Editors
- Research articles 2002-09-30
- Best Buy Co., Inc. Promote Key Executives; New Vice Presidents Named in Merchandising and Brand Management
- Business Editors
- Research articles 2000-03-15
- GM's brand management report card. (General Motors) (includes related article on Grand Prix car)
- THREE YEARS AGO, General Motors Corp. set about to change radically the way it does business, installing a brand management system in a bid to drive profits and market share. THREE YEARS AGO, General Motors Corp. set about to change radically the way...
- Research articles 1998-03-09
- The Internet Will Force Brand Management to Evolve to Cohort Management by 2005, According to Forrester Research and Information Resources, Inc
- Business/Technology Editors
- Research articles 2000-09-07
- Mitsubishi adopts Ford-style brand management setup.
- Deutsch wins crucial $50 mil Galant launch Deutsch wins crucial $50 mil Galant launch
- Research articles 1998-05-18
- [0] The Internet Will Force Brand Management to Evolve to Cohort Management by 2005, According to Forrester Research and Information Resources, Inc
- Business Editors
- Research articles 2000-09-07
- OLDS TO BUCK GM TREND, PLANS DIVISION BRAND ADS: EFFORT LIKELY IN 1ST QUARTER 2000, SAYS FRANCIS.
- Divisional branding campaigns may appear to be heresy under General Motors Corp.'s brand management system, but Oldsmobile is planning one. Divisional branding campaigns may appear to be heresy under General Motors Corp.'s brand management system, but Oldsmobile is planning one.
- Research articles 1999-06-21
- 3Com Corporation Appoints Jan Soderstrom Senior Vice President of Marketing and Brand Management; Visa International Executive to Direct Global Branding Strategies
- SANTA CLARA, Calif.--BUSINESS WIRE--Nov. 15, 1999--
- Research articles 1999-11-16
- TeamToolz Extends Brand Management Service with Adoption of Artesia Technologies TEAMS Digital Asset Management Solution
- Business Editors/Hi-Tech Writers
- Research articles 2000-12-14
- Dow Corning Selects Cyveillance's Brand Management Solution for New e-Commerce Strategy
- Business Editors/Hi-Tech Writers
- Research articles 2001-05-21
- EMC Announces Election of Alfred M. Zeien to Board of Directors; Retired Gillette Chairman Brings Accomplished Record of Global Brand Management
- Business/Technology Editors
- Research articles 1999-12-22
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