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50 Resources for

brand management

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BNET Business Dictionary

Brand Management: the marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial...; Brand Management definition on BNET »

BNET Resources

If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Branding, Leonard M. Lodish, Carl F. Mela, brand equity, brand, sales, scanner, health care, strategy, advertisement, stock; Articles 2007-12-11
Rhythms and Brands: Discussion Paper - How a Rhythmical Conception of Time Can Help brand management: Consumers wake in the morning, have breakfast, take the same route to work past the same billboards, return home and watch the same TV shows before going to bed at the same time. As depressing as this is, if brand managers are aware of these rhythms they can ensure their...; Tags: Branding, brand, brand management; White papers 2005-12-13
Brand Matters: An Examination of Small-To-Medium Sized Enterprises: While an impressive body of literature has emerged focusing on the critical activities involved in brand management for larger organizations, no research has been undertaken to examine branding within Small to Medium sized Enterprises (SMEs). The present study therefore examines the nature and scope of brand management within an SME...; Tags: SMB/SME, Marketing research, University of Melbourne, brand management, small and medium enterprise, brand, branding; White papers 2005-11-10
Strategic brand management In Global Environment: In modern business conditions, the brand is essentially important for business strategy success. Customers increasingly purchase products on the basis of brand, reputation, and other immaterial attributes and less on the basis of their physical characteristics. A strong brand increases the level of customer satisfaction and loyalty, and efficiency of...; Tags: Branding, Marketing research, brand management, brand, customer satisfaction, asset, environment; White papers 2006-09-05
VeriSign Digital brand management Services Overview: This paper explains the VeriSign Digital Brand Management Services. Which offers a proven portfolio of digital brand security services that enable companies to manage, monitor, and build brand equity in the digital world. These services help Global 2000 companies throughout the world develop successful strategies to consolidate and manage their...; Tags: Branding, Domain names, VeriSign Inc., intelligent infrastructure, brand, domain name, brand equity, managed services, DNS, monitor, benefit, strategy; White papers 2005-05-04

Web Branding at Vietnamese Manufacturing Enterprises: The brand management has been exposed to various changes and challenges with the introduction and diffusion of the Internet into the business arena. Although the Internet has powerful advantages which can be exploited to amplify the offline marketing tools and to make brand-building programs more effective, the Vietnamese companies still...; Tags: Channel management, Branding, Marketing research, brand management, brand, Web, Internet, marketing, Web site; White papers 2005-04-29
The Value Proposition of Identity and brand management: No successful business leader would take on a significant strategic endeavor without first understanding the value, the expected results, and the anticipated return on investment. Everything must have a value proposition. This is especially true for evaluating an investment into brand management and the visual identity of your business and...; Tags: Branding, Marketing research, brand management, identity, brand, ROI, industry; White papers 2005-04-15
Ten Guidelines for Successful brand management: Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension,...; Tags: Branding, Marketing research, brand management, brand, marketing; White papers 2004-11-15
Top 25 Brand Leaders: How The Smartest CEOs Build Their Brands: Many CEOs today are finding they must oversee brand management. Emerging from a period of scandal and recession, CEOs want to rev up top-line growth, and therefore getting the branding message right is critically important. They are determined to make sure their marketing departments are spending hundreds of millions of...; Tags: Marketing research, brand management, brand, CEO, branding, digital media, marketing, Internet; White papers 2004-11-01
Coyote Loco Hot Sauces: Brand management is an important part of effective marketing. Many tools can be used to create, emphasize, strengthen, and re-create a brand. The purpose of this project was first to research and to analyze Coyote Loco's market and its management's goals and then to use those findings to develop a...; Tags: Branding, Marketing research, Cornell University, brand, brand management, brand image, product development, marketing, tool; White papers 2004-09-15
The Coming Age of Collaboration in the Automotive Industry: For Automakers, It's All About brand management: After mass production in the 1920s and lean production in the 1980s, the global automotive industry is in the midst of another structural evolution, toward collaborative engineering and production. A recent Mercer Management Consulting study based on industry interviews, data analysis, and economic modeling concludes that by 2015, automotive suppliers...; Tags: Branding, Manufacturing, Mercer Management Consulting Inc., automobile company, brand management, data analysis, brand, industry, modeling, supplier, collaboration; White papers 2004-06-02
Strategic Design Planning: The Future Of brand management: A brand is the assortment of unique attributes and values of a particular product or service that differentiates it from other products or services. The process of branding gives a distinct identity to a product, service, or an organization. Painstaking marketing effort over time is required to cultivate and nurture...; Tags: Marketing research, Interbrand, branding, brand, brand management, marketing; White papers 2004-05-24
The Fundamentals Of Branding: Branding is the foundation of marketing and is inseparable from business strategy. It is therefore more than putting a label on a fancy product. Nowadays, a corporation, law firm, country, university, museum, hospital, celebrity, and even a person in their career can be considered as a brand. Brand management is...; Tags: Marketing research, branding, brand management, brand, business strategy, career, marketing; White papers 2003-11-03
Strategic brand management: A brand is the association conveyed by the name, symbol, logo, or term of a particular product or service. Painstaking marketing effort is required over a substantial amount of time to cultivate a strong brand. Modern day business environment is witnessing an unusually large number of organizations competing with each...; Tags: Marketing research, brand management, brand, branding, competitive advantage, marketing; Presentations 2003-10-01
brand management Strategies: 10 Key Points: Management of Intellectual Property (IP) assets is critical to an organization. A brand is also an IP asset for the organization. A brand invokes unique, distinguishing characteristics about a particular product or service. It is the assortment of unique values and promises that the particular product or service promises to...; Tags: Branding, Asset management, brand, brand management, asset, intellectual property, IP; White papers 2003-06-01
For Tiger Woods’ Sports Agent, It’s All About brand management: A brand exists in the minds of the consumer. The consumers identify with some associations when they hear the name of the brand. Stronger is this association; the more successful is the brand. An intense promotional program is imperative for the establishment and sustenance of a brand over time. The...; Tags: Branding, Knowledge@Wharton, brand, brand management, agent; White papers 2003-05-21
What Customers Really Want: This article is about the brand management where Four strategies are given to keep your customers coming back. These are : Under promise, over deliver, Hire the right people ,Proactive communication, When you make a mistake, apologize.; Tags: Branding, Marketing research, brand management, brand, strategy; White papers 2003-01-01
Managing a Brand in Pop Culture: Traditional brand management involves creating a set of rules and behaviors for a brand and then controlling them. Unfortunately, such set rules of engagement simply don’t apply to the pop culture because increasingly the brands operate outside the logical rules. Brand management has sound disciplines that make significant differences for...; Tags: Branding, Marketing research, brand management, brand; White papers 2003-01-01
From Branding To Strategy: A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. Brand management is the strategy of carefully cultivating and nurturing a brand. Efficient...; Tags: Marketing research, University of Florida, brand management, brand, branding, strategy; White papers 2003-01-01
Strategic brand management: Creating an Identity for Your Company: Brand management is consciously providing a product with an identity that is understood on all levels. This means both internally and externally and includes customers, employees, suppliers, and vendors. This translates into the purchase of that product over that of a competitor. Branding is a cyclic process with three elements....; Tags: Branding, Marketing research, brand management, brand, identity, business development, marketing, leadership, supplier, asset, game, sales, Web, Internet; White papers 2003-01-01