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- What Killed GM? Brand Marketing.
- Conventional wisdom is that bad management is responsible for the impending death of this once-great American corporation. But that's too simplistic an explanation. While GM's management is ultimately responsible, the real culprit was brand marketing -- not the marketers themselves, some of whom are no doubt...
- Blog posts 2009-03-31
- Microsoft's Branding is Strategic Suicide
- Microsoft faces an existential threat. Internet-based applications are poised to clobber the Microsoft's PC-based market dominance. Microsoft's only hope for long term survival is to neutralize Google's growing dominance on the Web. Microsoft's plan: to use massive brand marketing to displace the Google search engine. It's...
- Blog posts 2009-06-01
Additional Resources
- Brand Marketing Magazine Establishes 'Hall of Fame Awards'; 2001 Winners Include: GE, Coca-Cola, Ben & Jerry's and Apple
- Business Editors NEW YORK--BUSINESS WIRE--April 2, 2001 Brand Marketing magazine has established the Brand Marketing Hall of Fame Awards recognize "excellence and consistent performance" of consumer brands in four key categories: Brand Leadership, Brand Icon, The Spirit of Marketing and Innovation. The winners for the year 2001...
- Research articles 2001-04-01
- The End of Brand Marketing on the Web?(Brief Article)(Statistical Data Included)
- THE OTHER DAY I was reading an article in one of the marketing trade magazines lamenting the fact that the Web was being used mostly for direct marketing instead of brand advertising. "Hold on," the article said, "brand marketing is THE OTHER DAY...
- Research articles 2000-01-01
- Eric Liedtke Appointed Head of Global Brand Marketing for adidas
- HERZOGENAURACH, Germany -- adidas (FWB:ADS) has appointed Eric Liedtke as Head of Global Brand Marketing for the adidas Brand. In this role, Eric Liedtke will be responsible for Communications, PR and Market Research, reporting directly into Erich Stamminger, President and CEO of the adidas brand. Currently, Eric Liedtke heads up...
- Research articles 2006-05-17
- Starwood Taps Nabisco Veteran To Head Newly Formed Global Marketing Division; Sharon Rothstein Named Senior Vice President, Global Brand Marketing.
- WHITE PLAINS, NEW YORK, NOVEMBER 20, 2001 A seasoned brand marketing veteran with more than 15 years of experience with a number of brand powerhouse organizations, including Procter & Gamble and Nabisco, has been tapped by Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) to...
- Research articles 2001-11-20
- GBMI TAKES MAJORITY STAKE IN PONY BRAND; GROWING COMPANY SIGNS JOINT VENTURE DEAL WITH THE FIRM TO MANAGE BRAND, WILL RELEASE FIRST NEW PRODUCT IN JUNE.(Global Brand Marketing Inc.)
- LOS ANGELES -- After much speculation at the World Shoe Association show last month, Global Brand Marketing Inc. and The Firm revealed to Footwear News that they have formed a joint venture to manage the Pony athletic brand. Under the deal, the...
- Research articles 2003-03-03
- Paying Attention: Making The Case For Below-The-Brand Marketing Communication
- From the executive summary: ‘Below-the-brand marketing communications drive actions, transactions, and, thus, revenue. They can help build, manage, and nurture key relationships for increased loyalty and greater share of mind. They provide incremental contact points with consumers to reinforce and extend a brand's message and saliency. Hence, organizations must treat...
- White papers 2004-09-01
- America Online Names Leonard Short Executive Vice President, Brand Marketing
- Business Editors/High-Tech Writers DULLES, Va.--BUSINESS WIRE--Jan. 9, 2003 America Online, Inc., the world's leading interactive services company, today announced that it has appointed Leonard Short, formerly Executive Vice President, Advertising and Brand Management at Charles Schwab & Company, Inc., as Executive Vice President, Brand Marketing. Reporting to...
- Research articles 2003-01-09
- Brand Marketing For A Demand Responsive World
- From the executive summary: ‘Marketing is shifting from a paradigm of dictation to dialogue, and bringing with it some unsettling changes, perplexing most marketers today. Previously assumed realities such as brand loyalty seem to be fleeting. Today, the lifecycle of a brand moving from performance driven, to price driven is...
- White papers 2003-01-01
- The Impact Of Cultural Transformation On Brand Marketing
- From the executive summary: ‘Consumers experience brands visually, in their totality, placing new importance on visual positioning, which holds the key to successful brand marketing today. Consumers experience brands emotionally, not through individual communications, such as advertising, packaging, online presence, or promotions, but in their totality. An effective visual position...
- White papers 2003-01-01
- Intel Names Interpublic Group of Companies as Global Brand Marketing Agency
- SANTA CLARA, Calif. -- Intel Corporation has selected Interpublic Group of Companies as its new global brand marketing agency of record. Effective immediately, the agency network led by McCann Worldgroup will help drive Intel's worldwide marketing communications strategy. That includes all global brand and advertising development and execution, media planning...
- Research articles 2005-03-10
- GBMI TO INTEGRATE MECCA FOOTWEAR INTO PONY BRAND.(Global Brand Marketing Inc. )(Brief Article)
- LOS ANGELES -- Pony is bringing Mecca along for the ride. Santa Barbara, Calif.-based Global Brand Marketing Inc. said last week it plans to fold its Mecca brand, which it licenses from apparel firm Akademiks, into the Pony stable under the new...
- Research articles 2004-03-15
- GBMI to bow new brand.(Global Brand Marketing Inc.)
- Byline: WAYNE NIEMI LOS ANGELES - After 10 years in business, Global Brand Marketing Inc. is launching its first in-house brand. The Santa Barbara, Calif.-based company said last week it is preparing to debut a women's sandal line called...
- Research articles 2006-05-22
- GBMI UNVEILS PLANS AFTER SALE; THE SANTA BARBARA, CALIF.-BASED COMPANY IS SET TO ANNOUNCE ITS NEW SEVEN LICENSING DEAL TODAY.(Global Brand Marketing Inc.)(Brief article)
- Byline: WAYNE NIEMI LOS ANGELES - After Global Brand Marketing Inc. unexpectedely shed its Pony brand earlier this month, the company is moving fast to beef up its brand roster with other labels. GBMI Chairman and CEO Killick Datta told...
- Research articles 2006-04-24
- Brand marketing, styles vital for replacement tires
- Aggressive brand marketing and development of new tire styles are vital for growth in the North American replacement tires aftermarket, according to analysis from Frost & Sullivan. The replacement tire market is said to be a very highly fragmented market, with restraints all around for the participants. Conversely, the market...
- Research articles 2006-09-22
- Albrycht McClure & Partners Joins Forces with Burroughs & Hamilton to Deliver Brand Marketing Consulting Services; New Partnership Expands Firm's Marketing Service Offerings
- Business Editors FAIRFAX, Va. & NEWARK, Calif.--BUSINESS WIRE--April 29, 2002 Albrycht McClure & Partners, a "virtual" public relations and marketing communications firm, today announced that it has established a partnership with Burroughs & Hamilton, a brand marketing consultancy based in San Francisco. This new addition to Albrycht McClure's...
- Research articles 2002-04-29
- ROBERTO MULLER RETURNS TO PONY.(Global Brand Marketing Inc. hires Roberto Muller to serve as an executive advisor to the Pony brand)(Brief Article)
- NEW YORK -- Global Brand Marketing Inc. is looking to the past to boost the future of its Pony label. The company has hired Pony founder Roberto Muller to serve as an executive advisor to the brand, a move GBMI Chairman and...
- Research articles 2003-11-10
- GBMI BUYS FIRST-EVER BRAND, PLANS TO OPEN RETAIL STORES IN 2004.(Global Brand Marketing Inc., )(Brief Article)
- NEW YORK -- Global Brand Marketing Inc., a fast-growing licensing company based in Santa Barbara, Calif., has acquired its first brand with the purchase of Dry-Shod, an 8-year-old Italian designer label. GBMI, which holds the global licenses for Diesel, XOXO, Nautica and...
- Research articles 2002-11-25
- DATTA: GBMI GETTING BACK ON TRACK.(Global Brand Marketing Inc.)
- Byline: Wayne Niemi SANTA BARBARA, Calif. - After a rough 18 months, Global Brand Marketing Inc. CEO Killick Datta is working to get his company back on track. For fall, GBMI is prepping to go to market with the Seven for All...
- Research articles 2007-04-09
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